You are on page 1of 56

Social Media

What is social media?

The social in social media implies a conversation. The
difference between social media and the TV is that with the
latter, viewers seldom engage with the programme-makers of
the show that they are watching. Only in very recent times
have programme makers expanded into the world of social
media. Think X-Factor.

What is social media?

The Central Office of Information ( said the following in its 2009
publication Engaging through Social Media:
Social media is a term used to refer to online
technologies and practices that are used to share
opinions and information, promote discussion and
build relationships.
Social media services and tools involve a
combination of technology, telecommunications and
some kind of social interaction. They can use a
variety of different formats, for example text,
pictures, video and audio.

What is social media?

Social media is different to traditional forms of
communication such as through newspapers, television,
and film.
Cheap anyone with access to the internet (for
example through public libraries)
Accessible the tools are easy to use
Enabling allows almost anyone to do things that
previously were only the preserve of well-resourced
The use of the word Social implies a conversation.
Social media is definitely not about one-way
communication to a large audience from big

Megatrends 1 the death of

The age of

Big organisations and

companies had a monopoly
on mass communication and
got used to controlling the

The age of

Anyone literate with an

internet connection can selfpublish for free
Hard to control, can only

Megatrends 2 Fewer gatekeepers

One to many

Manage the gatekeepers

One-way, broadcast model.
Managing reputation =
managing the media.

Many to

Less reliance on media:

people get information direct
from the source, and from
each other.
New-style comms must
reach beyond media to a
complex interactive model.

Megatrends 3 Fragmentation

A few
People got most information
from a handful of news
Organisations could
efficiently manage (or at
least monitor).

A huge
cloud of
Conversations are
distributed wherever people
form opinions: blogs, social
networks, YouTube
Separate provider for the
content, and the platform for
the content

Megatrends 4 New web landscape





Web as distribution channel

Web as community

The Web was a channel for

pushing out information.
Sites were static ebrochures.
The Web was utilitarian.
People felt neutral about it.

Now, people spend most

time on interactive social
The social web is informal,
immersive and emotive.

Megatrends 5 New
The world of press releases,
news conferences and
interviews was well ordered.
Journalists knew the rules of
the game and were
Balance, professionalism,

Messy and
Huge and distributed.
Everyone can report.
Each sets his/her own rules.
No obligation to be
Complicated recourse for
Opinion dominates content.

Social Media is
Consumer generated media It is media that
is designed to be shared, sharing means
that it is easy to comment on, that it is easy
to send, there are no costs associated with
viewing the media and last but not least it is
always available.
Social media enables people to share
information with friends and colleges using
the Internet

Whos on Social Media?



Impact of Social Media

Social media refers to online tools and

services which allow an exchange of ideas,
information, videos, pictures, and graphics
just about anything you can name.

Social media also allows easy sharing and

distribution of existing content to others so
that professional work can be shared
through networks.

Social Networking

Why is Social Media important?

If your kids are awake they are probably online

The average young American now spends
every waking minute except the time in
school using a smart phone, computer, TV or
other electronic device according to a new
study from the Kaiser Family Foundation. Those
ages 8 18 spend more than 7 hours a day
with such devices. And that does not count the
hour and a half that youths spend texting or
talking on their phones

16 to 24 year olds
They have higher demands!!
Growing up online has shaped how teens
and young adults receive, process and act
on information. They expect information to
be brief, instant and always on (there are no
office hours)

How popular are Social


According to the analysts at Hitwise, social

networks in general are more popular than
search engines in some parts of the world
Facebooks overall web traffic pulled ahead of
Googles for the first time in the U.S. in March
of this year.
Facebook dominates the current crop of social
networks, accounting for the majority (55%) of
all social site visits. When compared to the
wider web, Google gets around 9.3% of all web
traffic, while Facebook captures just over 7%


Teens who use Facebook more often show

more narcissistic tendencies.

Young adults who have a strong Facebook

presence show more signs of other
psychological disorders, including antisocial
behaviors, mania and aggressive

Another BAD

Daily overuse of media and technology has

a negative effect on the health of all
children, preteens and teenagers by making
them more prone to anxiety, depression,
and other psychological disorders

Yet Another BAD

Facebook can be distracting and can

negatively impact learning. Studies found
that middle school, high school and college
students who checked Facebook at least
once during a 15-minute study period
achieved lower grades.


Young adults who spend more time on

Facebook are better at showing "virtual
empathy" to their online friends.

Another GOOD

Online social networking can help

introverted adolescents learn how to
socialize behind the safety of various


Social networking can provide tools for

teaching in compelling ways that engage
young students.

Why do we use social networking Websites?

Majority of people use Facebook and Myspace to keep

in touch with friends and Family.
Social Networking websites are also used to meet up
new people all around the world and socialize.
Social Networking websites can be used to find our old
friends by searching their profiles over those websites.
Social Networking websites are also used by businesses
for marketing of their products.

Negative Aspects of Social networking

Privacy Issues

Negative Aspects of Social networking

Privacy Issues




Providing a lot of Information: To use these sites,

users have to provide quite a lot of personal information. While
this is true, many of the issues surrounding privacy or lack
thereof are much more than the biodata normally required.
Because of the great amount of identity-relevant
information, its makes it easier to destroy someone's
reputation on these social networking websites .
Social Network sites have financial incentives to generate
revenue from the information users upload. The company uses
information from users profile, create their marketing profiles
and serve them with targeted ads, leaving users vulnerable to
Information spreads faster through a Social Network Sites than
through a real-life network. Information might be disclosed to a
group of people unexpectedly, because the digital information
is easy copy able, can be stored indefinitely and is searchable.

Negative Aspects of Social networking

Despite claims of the benefits of being constantly in touch with friends, such slavish
devotion to social networking sites can quickly lead to addiction.

How users get Addicted

It starts with the simple desire to stay in touch with friends. Before long, according to
many users, you find yourself connecting with many more people than you otherwise
would. And this is where all that instant connectivity starts to have a down side.


Curiosity about what someones doing may start

innocently enough, but it can easily
get out of hand. This can not only be time-consuming, its also unhealthy .

Negative Aspects of Social networking

Diminishing Social Skills

Health Problems: As people spend increasing amounts of time on

social networks, they experience less face-to-face interaction, this leads to
social isolation and is the cause of many physical and psychological


Diminishing Social Skills: Heavy use of electronic communications

such as email, social networking has diminished kids' and adults' social skills.
Critics believe that written communications and interaction via devices will
erode people's ability to interact comfortably and thoughtfully in each other's

Social media has changed the way

people interact. In many ways, social
media has led to positive changes in
the way people communicate and
share information. However, it has a
dark side as well. Social networking
can sometimes result in negative
outcomes, some with long-term
consequences. (4)

The Advantages

Its not difficult to recognize that social

media has many advantages. Having the
ability to connect with people, staying in
touch with friends and family who are far
away, and having the freedom to
communicate whenever and where ever.
All this could be priceless, to a person
who may be alone or unable to have
outside contact with the world.

Social Media

Although social media may have many

positive advantages, the negative
effects of social networking outweigh
the positive.

The Impact of Social Media

Vito Pilieci (The National Post Reporter) argued; In

an age when internet devices are always on,
meeting face-to-face is becoming increasingly rare
as people choose to meet screen-to screenWhat
is this new dynamic doing to normal social
interaction? How do these devices and social
media services, such as Facebook, affect the way
we socialize and communicate with each other?
But, more than that, what impact do these social
networks have on their users mental health? (7)

The Impact of Social Media


As parents, some of us may be increasingly

worried about the negative effects that social
media may have on our children.
Others, may not be able to recognize the
negative impact of these effects in themselves as
it slowly changes their behavior .
Can we prevent the inevitable in a world where
social media has become so common?
I wasnt surprised to learn Im not the only one
with these concerns; but I was shocked to find
that there are a lot more negative effects from
social media than I initially thought there was.

Negative Effects of Social


A false sense of

Mental health effects

Encourages poor
grammar, usage, and

Exposing children to
online predators


Broken relationships,
infidelity and torn

Harm to ones

Exposure to cyber


Negative effects of Social Media


Invasion of privacy

Exposure to scams,
identity theft, hackers,
fraud, and virus attacks

Decreased productivity/
Loss of job

Possibility of addiction

Time consuming

Poor school

Increased risk of

Increased risk of sleep


Increased distraction

Negative Effects of Social Media

Many would argue that some of these
negative effects are not a direct cause of
social networking, however, social media
has created an increased risk for these
I will focus on just a few of the negative
effects to explain the impact social media
has in our lives, sometimes without us
even knowing it.

A False Sense of

According to Cornell University's Steven Strogatz,

Social media sites can make it more difficult for us
to distinguish between the meaningful
relationships we foster in the real world, and the
numerous casual relationships formed through
social media. By focusing so much of our time and
psychic energy on these less meaningful
relationships, our most important connections, he
fears, will weaken. (5)

A False Sense of Connection

We see this false sense of connection a lot
more within families and relationships.
One of the biggest enemies in many
homes is - time. Complaining that Theres
never enough time, has become an
increasingly common excuse.
So we sit at the table or we go out;
rationalizing that we are spending time
together. However, there is no real
connection taking place with each other,
when each person is on their own media

Mental Health Effects

Doctor Larry Rosen over a

period of time has studied
and researched the mental
health effects of social media
on individuals. He claims;
Earlier studies reported
more negative findings such
as young adults with a
strong Facebook presence
tended towards narcism,
antisocial tendencies, and
aggression. Overuse was
identified as causing anxiety
and depression. Excessive
use of social media was also
linked to poorer achievement
at school. (8)

Mental Health Effects


Social media has

become a
dangerous pass
time for individuals
suffering from
anxiety, suicidal
tendencies, and
other mental
health issues.

Signs of Unhealthy Social


While young people are more likely to

suffer mental health issues from social
networking, anyone of any age may be
affected negatively, particularly those adults
who are prone to addictive behavior.
Everyone should understand the signs of an
unhealthy social networking situation and
watch for the following signs:

Signs of Unhealthy Social

Networking Cont.

Focusing problems easily distracted and loss of

ability to concentrate.
Lack of concern about one-on-one relationships
prioritizing social networking over face to face family
and friend relationships.
Lessening communication skills talking less,
difficulty articulating thoughts into words, inattentive
when others are speaking.
Unconcerned about obligations in the real
world more interested in checking status updates
and communicating on the internet than participating
in activities off of the computer.
Withdrawal symptoms (agitation, fidgeting,
aggressiveness, etc) when unable to participate in
social networking for a period of time. (1)


Being a part of the social media revolution

requires personal education and
responsibility of the hazards.

Parents should become familiar with the

warning signs of the negative impacts to
their children.

Social Media and Its Effects on


The study for the National Center for Telehealth and

Technology (a health organization that typically works with the
military on brain injuries) was completed in response to the
rising number of suicide deaths because of cyberbullying. It
found that, while its a difficult subject to study (only one
million people worldwide commit suicide), there are several
consequences when it comes to Internet use and increased
suicide rates:
- Cyberbullying has been tied to increased suicide risks,
particularly among teenagers (and you thought high school
was bad)
- Social media helps form suicide pacts among complete
strangers with only this one thing in common
- There is information on how-to methods for committing
- Video sites, such as YouTube, are increasingly playing a
role in providing pro-suicide and self-harm content. (3)

Addiction Disorder

Facebook Addiction Disorder When people are

afraid to disconnect from social media services
because they think theyre going to be missing
something important. The disorder, which is not a
clinical diagnosis and is not yet recognized by the
broader medical community, is attracting
attention. In a paper that will soon be published in
the journal Psychological Science, a team of
researchers from Chicago Universitys Booth
Business School, led by Wilhelm Hofmann, has
found that Facebook and social media websites
may be as addictive as alcohol or cigarettes. (7)


In a study from the

University of Maryland,
students were asked to go
without social media for 24
hours. The study showed
students had withdrawal
symptoms, such as
anxiety, misery, and being
jittery. (6)

These symptoms are also

common in people
recovering from drug and
alcohol addiction.

Uses of Computer

Business Applications
Home Applications
Mobile Users
Social Issues

Business Applications (1)

A network with two clients and one server

Business Applications (2)

The client-server model involves requests
and replies

Home Applications (1)

In a peer-to-peer system there are no fixed

clients and servers.

Home Applications (2)

Some forms of e-commerce

Mobile Users
Combinations of wireless networks and
mobile computing

Social Issues

Network neutrality
Digital Millennium Copyright Act
Profiling users

Personal Area Network

Bluetooth PAN configuration

Local Area Networks

Wireless and wired LANs. (a) 802.11. (b)
Switched Ethernet.

Metropolitan Area

A metropolitan area network based

on cable TV.

Wide Area Networks (1)

WAN that connects three

branch offices in Australia