IMC PROVIDES TWO-WAY DIALOGUE BETWEEN SUPPLIER-CUSTOMER 2. IT PROVIDES FOR A UNIFORM MESSAGE DELIVERED THROUGH ALL COMPANY MEDIA (ADVERTISING, selling EFFORT, DIRECT MAIL, trade SHOWS) 3. IT FOCUSES ON MEETING THE INFORMATION NEEDS OF THE BUYER the CONTINUOUS IMC PLANNING PROCESS Set Goals Make
IMC PROVIDES TWO-WAY DIALOGUE BETWEEN SUPPLIER-CUSTOMER 2. IT PROVIDES FOR A UNIFORM MESSAGE DELIVERED THROUGH ALL COMPANY MEDIA (ADVERTISING, selling EFFORT, DIRECT MAIL, trade SHOWS) 3. IT…