Project on =microwave ovens

Submitted by Satyendra Singh Pawan kumar Submitted to Pranay Verma

CONTENT
Introduction about product Product Category & retail strategy Category definition Consumers value Manufacturer Strategic business unit Business needs

Introduction of microwave ovens
 Microwave was established in 1940.  In 1947 microwave ovens had started in the

restaurant.  the ‘Radarange’, the first microwave oven in the world.  It was almost 6 feet (1.8 m) tall, weighed 750 pounds (340 kg) and cost about US$5000 each.  It consumed 3 kilowatts .

CONT………….
 A microwave oven, or a microwave, is a

kitchen appliance  Basic microwave ovens heat food quickly and efficiently  Reducing risks  Additional kinds of heat sources can be added to microwave packaging  Microwaving food raises several safety issues

PRODUCT CATEGORY AND STRATEGY OF THE MARKETERS
 Compact capacity35 cm (14 inches)  Medium capacity50 cm (20 inches) wide  Large capacity above 50cm  Microwave built traditional oven  pricing of the microwave ovens  Marketer give tips to the customers

As= LG provide microwave ovens to the customers as their needs

HOW THEY WORK
 A microwave oven converts only part of its

electrical input into microwave energy  Insight parts of metal  vibration

Category defini…………….
Product sold by retailer a broken down into

discrete group. Through Category I manage the product &customizing them to satisfying to the customers . In big bazaar this product is available in electronics &electrics category. In this category other kitchen appliance is also available.

HOW CAN CONSUMERS OPERATE IT
 Consumers need to follow the microwave

oven’s manufacturer’s instruction manual to properly operate their oven  If the door does not close firmly or is bent, warped or otherwise damaged, do not operate the microwave oven  Do not operate a microwave oven with the door open  Do not stand directly against a microwave oven while it is in operation  Do not allow children to stand directly against a microwave oven for long periods of time while it is operation

RESPONSIBILITIES OF THE MICROWAVE MANUFACTURER ARE
 To certify that their microwave ovens comply

with strict FDA (FOOD AND DROUG ADMINISTRATION)emission limits.  Rules of performance to assure radiation emissions do not pose a hazard to public health.

Strategic business units
koryo microwave ovens innovative strategy . Pricing strategy of the ovens is favourable. Categorized product. Traditional product . Making good plan than competitor. 

Busines needs of the koryo&big bazaar
Performance of ovens always good. According to location provide product. Skillful employee. Trained employee. Technology convenience. Availability of product. Right price.    

BENEFITS FOR CONSUMERS
 Time efficiency  Reheat stored food &easy and quick food preparing  Energy saving  Big bazaar is always provide ovens to the customers at

the right price value  Koryo provide product to the customers as their current demands. 
 

1. 2. 3. 4.  

mostly effect of microwave oven on people teacher tinned widowers young person


 

Thank you

Sign up to vote on this title
UsefulNot useful