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PEDAGOGICAL ANALYSIS OF THE

SUBJECT OF COMMERCE ON
THE TOPIC OF

ADVERTISING
Submitted to:
Mrs. Jyoti
(Lect in ICET)

Submitted by
Neeru
Class: B.Ed
Roll No

PEDAGOGICAL
PEDA

GOGY

CHILD

SCIENCE OF
TEACHING

ANALYSIS
Bifurcating a topic in to units & submit
and other smaller parts.

PEDAGOGICAL ANALYSIS
IS STEP BY STEP
REPRESENTATION OF
TOPIC FOR BETTER
TEACHING

What is advertising?

What is advertising?
Advertising is the nonpersonal
communication of information,
usually paid for and usually
persuasive in nature, about
products (goods and services), or
ideas by identified sponsors
through the various media.

To gain an
understanding of the
role of advertising
within the Marketing
Communications Mix

To examine
communication and
advertising theories
and their relationship
with consumer
behavior

To develop
knowledge of
advertising strategy
and planning

Advertisings role in
marketing

Advertising is one of the numerous tools


used in the promotion, or communication
aspect of marketing. (a promotional or
communication tool)

Simply put: Advertising

exists to help to sell


things.
It is mainly about brands
It is mainly designed to
create and strengthen
consumer impressions of
the brand
Exception is public service
advertising

Advertisings role in marketing

Advertising is one of the


numerous tools used in the
promotion, or communication
aspect of marketing. (a
promotional or communication
tool)

Functions of Advertising
To

identify products
and differentiate them
from others. (branding)
To communicate
information.
To induce consumers to
try new products and to
suggest reuse. (new
and repeated
consumers)
To stimulate the
distribution.

If it creates an impression for a


product or brand
2. If it influences people to respond in
some way
3. If it separates the product or brand
from the competition in the mind of
the consumer
1.

Builds awareness of products and


brands
Creates a brand image
Provides product and brand information
Persuades people
Provides incentives to take action
Provides brand reminders
Reinforces past purchases and brand
experiences

Classifications of Advertising
Classification by target audience
Consumer advertising: aimed at people who buy for their
own use

Business advertising: aimed at people who buy for use in


business

Classification by geographic area:

International/global advertising (foreign markets)


National advertising
Regional advertising (in one area or region)
Local advertising (in only one city or local trading area)

Classifications of Advertisement
Classification by medium:
Print advertising (newspaper, magazines,
brochures, flyers)

Electronic advertising (television, radio:


commercials; Internet)

Outdoor advertising (billboards, kiosks, public


transport, events)

Direct-mail advertising (through the Postal


Service and by e-mail)

POP (point of purchase) advertising

Advertising Media &


wall paintings
subway platforms
Methods

web banners
web popups
mobile telephone
screens
shopping carts
skywriting
human directional
blimps
painted vehicles
logojets
in-flight ads

shopping bags
inflatables
train cars
event tickets and
supermarket
receipts
e-mails (spam)
street furniture

Brand advertising
Retail or Local advertising
Direct-Response advertising
Business-to-Business advertising
Institutional advertising
Nonprofit advertising
Public Service advertising