Professional Documents
Culture Documents
NATHALIE CHARTRAND
exercise
Problems : Since she wants to be more toned, she would need to burn
more fat
DANIEL DION
Normal weight
Well informed about the calories and how it works
Needs : he needs to be more careful with is weight, especially
out everyday
scientifically proofs
MARIE-VE BOURGOIN
Slim
Needs : she needs to be more active and more
JUSTIN LAZURE
calories
Perceptions about his health : he thinks hes healthy over all but he knows
Problems : hes scared of what people will think of him in the gym
MIREILLE DE ANGELIS
weight
DOMINIC TREMBLAY
Normal weight
Needs : he needs to be more careful with is alimentation
Pains : he has trouble losing weight
Motivations : he lacks motivation
Attitudes : runs and work out at home, uses free running apps,
it
MELISSA GUERARD
Overweighed
Needs : she needs to be more careful with is alimentation
habits
healthy
VANESSA SOBERANIS
Overweighed
Needs : she needs to be more careful with her alimentation
what she could do, most of the time she goes to do cardio
Attitudes : Since she always been that size she thinks that she
healthy
AUDREY CORMIER
Overweighed
Needs : she needs to eat healthier
Pains : she keep on gaining weight
Motivations : she began boxing classes to have a better
shape
healthy
alimentation.
CARL GIROUX
EMILIE HAMELIN
Slim
Needs : she needs to be more careful with her alimentation
activities
fat she knows that she doesnt have healthy eating habits
but doesnt have the money for it and doesnt know how to
that at home
MAXIME CORMIER
Morbidly obese
Needs : needs to lose weight and improve his health
Pains : he is so fat that he has a lot of diseases and has
healthy
LAURISE LEBLANC
because she doesnt exercise enough and she doesnt eat healthy.
NICOLAS LAFLAMME
currently use: go to the gym more often and eat more healthy
FLORIAN HEPP
gym
perceptions about their health: He knows hes healthy but
CHARLES GOSSELIN
calories.
Motivations : to be good looking and built
Attitudes: He plays hockey and go to the gym around 5 times a week
perceptions about their health: Thinks that by eating fat, hes going
GINETTE HUNEAULT
Curvy
No sport devise
She doesnt like to go the gym
She doesnt care about the calories, she looks at the nutritive values
She likes to cook
She doesnt use any applications on her cellphone so shes not interested
Pains : talking about weight is taboo
Needs: to eat and drink less, and do more sport activities
Motivations : Yoga, cardio class, she tries to make smaller portions
Problems with them and wishes: She likes to eat to much.
DAYAN BASTISTA
efforts
SUZANNE HUNEAULT
JUNIOR LAMOUREUX
YANN LAROCQUE
healthy
some weight
MLISSA LAURENDEAU
looking
Perceptions about their health: she knows she doesnt eat really
the solutions they currently use: Nothing because she has a good
genetic
IZABELLE MOREAU
JACQUES LEBLANC
Solutions currently use: tennis 3-4 per week and exercise ( stairs
master)
ROBERT TAVARES
68 YEARS OLD - SMALL BUSINESS OWNER CANADA - DO NOT WANT TO SHARE E-MAIL
Pains: has type 2 diabetes and high blood pressure.
Needs to lose weight in order to be able to control better
his diabetes.
DIANE DUPONT
RICHARD SGUIN
53 YEARS OLD - EXECUTIVE MANAGER CANADA - DOESNT WANT TO SHARE HIS E-MAIL
for himself
to exercise
JOSE DURANT
50 YEARS OLD - ADMINISTRATIVE MANAGER CANADA - DOESNT WANT TO SHARE HIS EMAIL
MARC-OLIVER DENIS
soccer game.
FADI MERCELLANO
so he started doing so
JONATHAN TYLER
ISIDRO PREZ
28 YEARS OLD / STUDENT / FROM MEXICO / DOESNT WANT TO SHARE HIS EMAIL ADRESSE
Pains: Been studying around the world so doesnt have the time to subscribe to
a gym
Needs: He likes to work out but in order to do it, hed need a more stable life
Motivation: He has a good muscular mass so he doesnt feel the absolute need
to work out.
He is really excited with the product and thinks its a great idea but that its a
TERRENCE JONHSON
motivate him to quit smoking. Although, he doesnt like the gyms. He exercises by
himself with what he have
Perception of health: He thinks its important to be healthy but he used not to care
at all. Now that he has some new goals, he tries to eat better
Quote: Wow, this product is looks totally insane ! How come the inventor isnt
millionaire yet ?
VALERIE BIGEAULT
resistant)
Needs: to work out more
Motivation: Is very motivated, since she start the gym 4 months ago, she
ALEX SAUV
26 YEARS OLD / CONSTRUCTION ENTREPRENEUR / FROM CANADA / DIDNT WANT TO SHARE HIS EMAIL
Pains: Lack of a six-pack, has a bit of fat to burn. Would like to increase his
shoulder.
Motivation: Since he started going back to the gym a couple of months ago, he
feels very motivated as he wants to get back the physical condition he had
before he stop.
Perception of health: He knows that if he wants to be serious at the gym and get
some real gains, he has to check what he eats. He tries to eat as healthy as
possible but cheats from time to time
He is very sceptical about how it really works and would like some proofs. He also
thinks that there are a lot of other ways to measure the same thing without
spending that much money
JOANIE DUBOIS
weight
ROMAIN GARCIN
feel good
QUENTIN MANIN
(at home)
BENOIT RODRIGUEZ
Motivation: 2/10
Sports device: Iphone app : Six pack (virtual coach)
Quote: I am good with my body because I took care of it
Profile Type: Health conscious
PATRICK MARTIN
week), Treks
Crisis
ALESSANDRA PINNA
wants to do in life
MARTHA ANDERSON
ALBERT SANCHEZ
MORGANE LAGUETTE
Needs: Serenity
Goals: Keep going that way
Motivation: 8/10
Sports device: No but a coach
Quote: I am not sure I will be able to stay in Paris
PAULA LAMBERTINI
JAMIE CHAPLIN
or 3/week)
Stress
needs proofs)
DIFFICULTIES
ENCOUNTERED
Getting someones attention / trust
Taking notes
Bringing back someone to the sports subject
Being authentic
Follow the planned questions (virtually IMPOSSIBLE)
Asking some personal questions to a stranger