You are on page 1of 19

LETTUCE RETAILS

PVT LTD
we understand your health

Conten t  Company Objective  Corporate Vision & Mission  Market & Opportunity  Organization Structure .

is to build a consumer brand in successively larger segments of the market. however. and its dedication to stay ahead through an aggressive marketing strategy • . from consumers to the hotel. high-quality diet and Objective health related food and drinks to service through our outlets and an Xpress Counters to the customers are keen on their total wellness . and institutional markets. and new regional market entries. region by region. lead time of the company over competitors. and to build sales to H/R/I markets at the same time. fresh. The firm's financial objective is to reach a point where stock can be offered publicly. The strategy of Lettuce Retails Pvt Ltd. • • The product Salad Ready will have wide appeal to a large variety of market segments nationwide.• Our Company The aim of LETTUCE intends to provide a wide selection of tasty. Profitability will be demonstrated in the first year of operation: cash flow will be generated in amounts that will permit extension of existing operations. The factors that make this possible are the size of the market. restaurant. in the first five projected years. Pastas. The idea is to provide Salads & Sandwiches (veg & non veg). Soups and Fresh Fruit Juices which will supplement their regular diet.

Our Vision & Core Values Vision: • To be the best healthy dining restaurant . • Valuable and honest employees and ethical treatment. Core Values: • Daily fresh and high quality products and customer satisfaction. • Always be accountable • Always for new change and innovations .where customers can have wide rage of fresh and healthy foods with a pleasant atmosphere.

Vitamins. • Its effect to create a) Unhealthy Society b) Lack of Energy c) Unbalanced eco systems d) Diseases . frequent advertisement and other promotions. Fiber and among others.Market Study Current Market Study: • Over presence of Junk Food Multinationals.. • Why these MNCs popular because of easy to access( Quickness & Multiple locations). but not regular)Its lacking in Proteins. serving foods that is perceived to be unhealthy and very poor nutritional value. its been considered as very tasty food.( Once in a while we can have this kind of foods.

our products can be replace with low quality foods supplying in local schools with the support and subsidies from Government and other corporate. Competition: • Existing International Fast Food chains • Local and regular restaurants and fast food chains . • A large market share can be create in students community by educating the essentialities of good food. but very limited supply to meet the demand • People are more health & wellness conscious. • As a part of CSR .Opportunity & Competition Opportunity: • Market having a large demand for Fresh and natural food. teachers can be hold a major role in the campaign. consistency and location. it can be a very large market provided with best quality products. convenience .

How & Where • The Salad outlets size ranges from a 750-square-foot outlets to the 1. . IT Parks. only approved product and service modules may be implemented. The basic module represented by the stand alone outlets and represents the company’s core concepts: “Serve Healthy and Natural Food” and its been more popularized by Xpress counters in major malls. Premium Residential complexes.that is why Salad Creations restaurants will choose the areas with a large concentration of educated and business-savvy consumers. Airport etc. • Location is key success factor .250-square foot in-line location. As brand integrity and consistency remain essential to the long-term success of the Salad Creations system.

Salad Bars offers just that. • LETTUCE may also provide additional toppings such as bacon bits or shredded cheese.What we •give!! LETTUCE is a place which Salad components are provided for customers to choose their own salad plates. Consumers are seeking healthful alternatives to traditional fast food. chicken. using only the freshest ingredients and the highest quality produce available. We provide various types of assorted raw vegetables. . ham). and also have additional food items. all items-including nutritious smoothes. cold pasta salads.. • Plus. bread rolls. or fresh juices and cut fruit slices. • LETTUCE were developed to meet the growing needs of the health-minded consumer who wants a great. such as cooked cold meats (e. soup.are prepared with respect to exacting standards and methods that took years to develop. devilled eggs. flavorful soups.g. and satisfying wraps and sandwiches. healthy meal that is both delicious and fresh. corn chips. sliced vegetables. various type of Non Vegs and various types of salad dressing.

Daily specials are also offered. with its unique offerings. Retail Malls. fresh-made Soups and Super-Sized Baked Potatoes. exciting and innovative quick-service concept. • Breakfast & Lunch menu selections include LETTUCE favorites.. high-quality "to-go" breakfast and lunch items. • . Online ordering and home delivery facility for our customers. would be a welcome addition to any facility.The Fresh Choice Express Counter • LETTUCE Express is a new. exciting design. like Classic Caesar Salad or Chicken Salad. Schools & Colleges etc. small space requirements and friendly crewmembers. This concept is even more unique by offering a varied menu of cold and hot items in a small space. designed to operate in large multi-tenant office buildings. Oven Toasted Sandwiches. The Express is a unique concept combining fresh. great value. as well as hot. • LETTUCE Express.

• We also plan to market this in gyms and health Spas. Gender Age Group Status Income Group Female 65% 10 – 15 10% Students 10% 10k – 20 k 10% Male 35% 15 ..Our Target Group • Anyone keen on health. This is where we will fit in.35 35% Working Class 60% 35k – 65 k 20% 35 . wellness or weight conscious by regular diet with a substitute . As per our estimate this number is really huge. fitness Centers etc. this can be possible by controlling their diet.20 15% House wife 20% 20k – 35 k 12% 20 . • And also we will be in association with major retail outlets to capitalize the floating crowd. so that people who work out could have them as a substitute to their regular meals. There are lot of people who don’t have time to work out in gyms they need to reduce weight by subsidising food intake. • Other mode of expanding the business Online ordering and home delivery. will be our proposed clients.50 25% Retired Class 65k – 100k 30% 50 above 15% 100k – above 28% 10% .

.10 Nos • Cochin .8 Nos • Hyderabad .Future Plans Business Expansion Plan.15 Nos • Chennai .5 Nos .5 Nos • Pune . • Bangalore .

Corporate Houses. Schools & Colleges • Involve with various health awareness program me through social responsible campaigns. . Communication Strategy: • Use internet as one of the major promotion medium. Outdoor Hoardings etc.Our Strategy Marketing Strategy: • Positioning the brand as serve good food and to support the health. also advertisement in News papers inserts. fitness and diet. • Product sampling in various residential complexes.

Gym and Bakeries . Spas. Colleges • Salad Bars XPress Counters @ Corporate houses & IT Parks • Salad Bars XPress Counters @ Residential complexes • Ready made salad packets (Daily fresh) selling through selected Retail outlets.How Differently we reach to the customers • Strategic tie-ups : • Salad Bars XPress Counters @ Schools.

The bi-line “we understand U R health” . stimulation. fire. wellness and wealth. . RED.ORANGE Green is our basic colour and its stands for Environmental awareness..we supply only healthy food on each individuals requirement and need. nature etc. The leaf resembles our brand name Lettuce and the water drop stands for freshness . Vegetables. casual and easiness but serious. Our Colours: GREEN. Red stands for life. Non Vegetarian. warmth and happiness.. love.Brand Identity and Logic • • • • a) b) c) Brand Lettuce – Lettuce in the essential part of any salad making. passion. Orange stand for cheerfulness. so we will be essential part of each individuals better health. nature. Health food. The logo stands for cool .

Organisation Structure CEO CHEFF & ASSISTANCTS MAIN .

We are currently negotiating with the financial institution for the start-up of the company. Our start-up costs are m venture? Team Profile .What is the current stage of the We are on the verge of taking forward.

Risk Financial Risk – Will not have adequate cash flow to meet the daily operation Strategy Financial Risk – Differentiators Our USP –The first exclusive outlet for selling diet conscious and tasty foods. .Risk & Strategy A solid Risk Mitigation Plan.

Our Key to Success .

LIMITED #117. sandeepviswa@gmail.SANDEEP VISWANATH LETTUCE RETAIL PVT.com WEB: www.com .lettuceindia. 3rd CROSS.com THANK YOU . EJIPURA BANGALORE – 560047 TEL : +91 9845179243 EMAIL: sandeep@lettuceindia.

Related Interests