Fostering Collaboration between UK and Indonesian Universities: A preliminary project

Creative Industry Working Committee British Council – Indonesia 5 March 2008


• • • • • • • • Introduction Objectives Rationale Proposed Program Milestone Key Performance Indicators Proposed Budget List of Working Committee Members

Introduction (1)
• In the 21st century of the creative society, creativity and innovation play important roles to the growth of a company. Creativity has now become more valuable assets than others which gives out the ultimate contribution to a range of company activities for making innovation in products, technology, process, and market. • Indonesia has experienced fast growth in creative industry especially in areas of advertising, music, film, fashion, craft, design, and architecture. It is worth to study the development of creative industry in Indonesia in order to surface its value chain capability and potential markets. There are a number of best practices of creative entrepreneurs in Indonesia which lead to provide job opportunities or employability. The rise of creative class in Indonesia also serves as a unique experience for other countries to learn. 3

Introduction (2)
• In December 2007, a kickoff meeting was carried out under the sponsor of the British Council of Indonesia to bring out important issues in the development of creative industry in Indonesia. Creative industry is still lack of support in infrastructure development for ensuring its sustainability. In addition, less attention also is given on educating the creative community, entrepreneurs, creative workers, and the government officers to be the knowledgeable stakeholders as to deeply understand the particular issue, problems, challenges within creative industry. The development of creative industry is challenging and should be tailored to implement to attain the success of the sector.


Introduction (3)
• There is a lot opportunities can be identified and captured if Indonesian universities are able to communicate and collaborate with UK universities in sharing and studying the development of creative class, creative community, creative entrepreneurs in Indonesia. It is realized so far that there is no media used to facilitate and foster communication and collaboration between UK and Indonesian universities.


Introduction (4)
• This proposal is about how to open communication between UK universities and Indonesia universities to enable them to be willing to collaborate in sharing experiences and potentials about Indonesian and UK creative industries. The output of the project is a master plan document around the potentials and needs of creative industry in Indonesia, general and unique constraints faced, and analysis of the strategies used to develop creative industry. Lastly, some recommendations are suggested to work with the challenges and to forecast the trend of creative industry development in the future.


Shared Challenges and Opportunities
• • • • • • • Sharpen future-focus (anticipate upcoming areas of importance for collaboration) Empowering national stakeholders in creating national creative Industries strategies (e.g., research priority setting, linkages between creative industry and development, etc.) Creation and use of overseas networks Empowering local champions for creative industry Facilitating use of available funds (10 K) for creative industry development Transitioning creative industry toward competitiveness and innovation for the marketplace Enhancing collaboration with the UK universities to develop joint innovation project of creative industry to be funded by PMI2.


• Fundamental framing question:
– “In which ways the preliminary project help to foster communication and collaboration between UK and Indonesian universities to develop creative industry?”

• There is a need of a master plan to identify and expose potentials and intents of collaboration to develop creative industry sectors in Indonesia such as art, music, performing art, film, design, architecture, fashion. • The project serves as a media used to link UK and Indonesian universities. The resulted master plan will be distributed to UK universities so they will be interested to communicate and collaborate with Indonesian universities. 8

• The preliminary project aims to establish a communication media between UK and Indonesian universities through practical understanding and utilization of joint collaborative projects related to creative industry. • The target area in the project involve catalyzing and improving interaction between UK and Indonesian universities (U2U) relationship, especially in improving access to local knowledge within the creative industry sector through information sharing.

Components of Creative Industries
Supply Chain

Demand Chain

Creative Class

Creative Entrepreneurs

Creative Producers

Creative Distributors

Creative consumers

Pillar 1: Creative Education

Pillar 2: Information Infrastructure

Pillar 3: Innovation Systems

Pillar 4: Economics Institutional Regime

Foundations: Talent & Creative Community, Culture & Art, Technology & Management

Fifteen Sectors of Creative Industry
(John Howkins, 2001)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Advertising Architecture Art Crafts Design Fashion Film Music Performing Arts Publishing Research and Development (R&D) Software Toys and Games Television and Radio Video Games

Proposed Program:
Joint Project Proposal
Output: • A Master Plan Book on most potentially creative industries sectors and master plan to develop various sectors of creative industry in Indonesia in the coming three years. • Interactive multimedia about Indonesian creative industry. • Interaction between UK and Indonesian universities to develop joint proposals (or proposal matching). Outcomes: Innovation Exchange Project • Joint project between UK and Indonesian universities • Get funding from PMI2 • Sustainable joint programs in the future

How does collaboration work? (1)

What is the goal of the parties get together?
Information exchange – finding out what Indonesian universities know about situations of creative industry (indigenous and local, academic studies, and professional experience) and their future programs. Opinion gathering – matching the shared interests of both parties. Agreement seeking – working toward agreement on how to proceed with a particular action of make a decision

• •

• • •

What process or structure will be used to achieve goal?
BC sponsored meeting Workshop Book and CD Publication

How does collaboration work? (2)
Indonesian Universities Joint Project Funded by PMI2 UK Universities

Knowledge Transfer

Collaborative Innovation

Joint Dissemination

New Skills, New Knowledge, New Behaviour

Joint Implementation

Proposed Action Plan (1)
 A forum for producing document consisting of information about potentials of Indonesian creative industry for disseminating to UK universities. UK universities are expected to be interested to build collaboration with Indonesian universities in developing creative industry.  A forum for communicating and collaborating between UK and Indonesian universities.  A free competition for UK universities and Indonesian universities to match proposal to get grant from PMI2.

Proposed Action Plan (2)
Indonesian Universities Forum (BC Sponsored Meeting) UK Universities PMI2


Call for chapters in the book (Working Committee)

Get involved and contribute to the content of the book

Share knowledge, have it published in a book on creative industry prospects in Indonesia (WS1)

Distribute the book to UK Universities, have it reviewed for matching shared interest

Evaluate and select proposals to get funded by PMI2

5 7

Develop joint proposals and submit to PMI2 by February 2009 (WS2) Implement the projects by the partners


Current Proposals
• Entrepreneurship for Creative Industry
– WeMart Program in Bandung – Entrepreneurship Barometers for Creative Education in Indonesia – Incubators for Creative Industry

• Best Practices of Creative Industry in Indonesia • Creative Education
– Creativity for Primary School Teachers

• Indigenous Creative Industry
– Can Indonesian ethnomusics be incorporated into contemporary musics to get at something different? – Crafts

• Indonesian Architecture • Indonesian Design

No. Activity
1. Research Mapping: call for chapters, master plan Document Writing and Publication: workshop and printing Socialization and Joint Proposal Submission with UK Universities Period 1: Apr 08-Jun 08 Period 2: Apr 08– Jan 09 Period 3: Feb 09




Key Performance Indicators
No. Activity
1. Mapping Document (chapter draft) Book and CD Publication Number of joint proposal submission with UK Universities to PMI2 Baseline 10% Mid of the year 100% End of the project -








10 joint proposals


• After joint innovation programs get funded from PMI2, both parties will mutually develop mechanisms to raise additional funds from local donors and sponsors or to be able to be self funded.


Proposed Budget
• Personnel Expense
– Working committee members – Chapter contributors

• Workshop Expenses
– First workshop (WS1) for completing the book and CD – Second workshop (WS2) for preparing joint proposal with UK universities

• Publication
– Editing (proof readers) – Setting and Printing – CD Editing

• Socialization
– Distribution (webpage and postal mail) – Monitoring

List of Working Committee
• • • Coordinator: Togar M. Simatupang (ITB) Deputy: Gai Suhardja (UKM) Secretary: Hirmana Wargahadibrata (UNJ) ; • Public Relation: Dody Achmad (ITB) • Committee Members:
– – – – – – Deni Hermawan (STSI Bandung) Imam Prayogo (ITS Surabaya) Freddy H. Istanto (Ciputra University) F. Melani Jofatma (Trisakti University) Rosa Karnita (ITENAS) Sekar Suminto (ISI Yogyakarta)


Thank You