AGE, MATURITY & SIZE

Founded by J. Willard and Alice Marriott

and guided by Marriott family leadership for
more than 80 years, the company is
headquartered in Bethesda, Maryland, USA.
J.W. Marriott, Jr., is Chairman of the
board and Chief Executive Officer and William
J. Shaw is President and Chief Operating
Officer.
Marriott International, Inc. is a leading
hospitality company with more than 4000
hotels, 18 brands, in 73 countries with
3,25,000 associates around the world.

Marriotts Brands
Luxury Lodging

Full Service

Select Service

Extended Stay

Ownership Resorts
3

PURPOSE

People: Personal and professional growth.

Customers :Rewarding travel

experiences.

Owners & Franchisees: Profitable

investments.

Business Alliances: Collaboration with

suppliers and other key relationships.

Communities: A more sustainable future

in the places where they live and work.

SERVICES OFFERED

Events
Social events
Weddings, Fund-raising parties, sports groups,
Anniversaries, etc
Event planners are available that will help to plan any
special occasion.
Meetings
technology support, global conferencing, small to
grand scale conferencing centers.

Specials and Packages offered

Last minute weekend package, Design your own trip.
Senior traveling packages
Government & Military packages

OWNERSHIP

Independent owners
Workforce and vendors
Customers and communities
Franchisees
Marriott manages or franchises the vast
majority of its hotels, and owns very few.

SCALE OF b1
OPERATIONS

UNITED STATES
Alabama (7)
Alaska (1)
Arizona (6)
Arkansas (1)
California (41)
Colorado (10)
Connecticut (6)
District of Columbia
(4)
Florida (29)
Georgia (14)
Hawaii (4)
Illinois (15)
Indiana (3)
Iowa (4)

North Carolina (9)

Ohio (8)
Oklahoma (2)
Oregon (2)
Pennsylvania (7)
Rhode Island (2)
South Carolina (6)
Tennessee (6)
Texas (26)
Utah (5)
Virginia (15)
Washington (4)
West Virginia (1)
Wisconsin (4)

Kentucky (5)
Louisiana (4)
Maine (1)
Maryland (9)
Massachusetts (8)
Michigan (9)
Minnesota (6)
Mississippi (1)
Missouri (5)
Nebraska (2)
Nevada (1)
New Hampshire (1)
New Jersey (7)
New Mexico (2)
New York (13)

CONT...
AFRICA
Algeria (1)
Rwanda (1)

b1
Egypt (3)

ASIA
China (22)
India (5)
Philippines (2)
Taiwan (1)
Kazakhstan (1)
Malaysia (3)
Thailand (3)

Japan (4)
Singapore (1)

Pakistan (2)

CARIBBEAN
Aruba (1) Hait (1)
Mxico (10)
Puerto Rico (1)
Virgin Islands (US) (1)

Cayman Islands (1)

Curacao (1)

St. Kitts and Nevis (1)

Venezuela (1)

CENTRAL AMERICA
Costa Rica (2)

Honduras (1)

Panama (1)

EUROPE
Armenia (2)
Austria (1)
Belgium (2)
Czech Republic (1
)

Georgia (1)
Germany (9)
Hungary (1)
Italy (3)

b1
Portugal (2)
Russia (6)
Spain (1)
Switzerland (1)

Denmark (1)
France (5)
Netherlands (1)
Poland (1)
United Kingdom (50)

MIDDLE EAST
Jordan (3)
Saudi Arabia (4)
Turkey (2)

Oman (1)

Qatar (2)

United Arab Emirates (2)

SOUTH AMERICA
Brazil (1)

Chile (1)

AUSTRALIA & PACIFIC ISLANDS

Australia (4)

Colombia (2)

ORGANIZATIONAL
STRUCTURE
General Manager
Executive Assistant Manager
Human Resource

Payable
Audit

Engg

Finance

Cost Control
Payroll

Room Division Manager

Purchase

Sales & Marketing

Food & Beverages

Income

Health Club
Front Office
keeping
Business Center

House

Credit

IT

J.W.Marriott Jr.
Chairman &
CEO
William Shaw
VP & General
Manager

John Marriott
Vice
Chairman

James Sullivan
EVP Lodging
Development

Joel Eisemann
EVP Owner
and Fracise
Services

Bradley Wood
SVP Risk
Management

Robin Uler
SVP food & Beverage,
Spa & Retail Services

James Fisher
Director, Corporate
Communications

Stephen Joyce
SVP Owner & Franchise
Services

David Grissen
SVP Lodging
Operations

Edwin Fuller
VP;President &
Managing
Director, Marriott
lodging
International

Robert McCarthy
President, North
American lodging
operations

Simon Cooper
President &
COO
Ritz-Carlton
Hotel Company

Arne Sorneson
EVP Chief
Financial
Officer

Robert Miller
President, Marriott
Leisure

Amy Mc Pherson
EVP sales & Marketing

Charlotte Sterling
EVP - Communications

Michael Jannini
EVP Brand
Management

RESPECT OF
HIERARCHY
Marriott's structure subordinates
in each departmentwill take
orders from the manager of that
particular department.
Likewise the general manager
will have the authority over the
managersof each department.

All departments are linked to

general manager and each
component are under discipline.

TRAINING NEEDS

Marriott arranges traniee programmes frequently in order to

maintain the accuracy and quality of work.

After these programme, make mini quizes to their

employee. According to grades, they give a certificate
which is signed vice president. It makes more easier to get
a promotion.

DECISION MAKING-Decentralized

All orders are taken from the head office. InMarriott the
general manager maintains control of the business
andmakes decisions in terms of the whole organization.

This leads tolittle opportunity for subordinates to make

their own decisionsleading to a lack of motivation.

The Marriott prevents this fromtaking place by having

some decentralization within the structure.

EASE OF MANAGEMENT OF
POEPLE

Marriotthas a variety of initiatives to help associates

manage work and life responsibilities.
These initiatives include flexible work arrangements, paid
and unpaid time off, lactation support, onsite child care,
child and elder care discounts, assistance with financial and
legal matters and innovative health and wellness activities.
At Marriott, 80 percent of employees believe their
managers often or almost always act with integrity and
care.

COMPETITIORS
Top Competitors for Marriott
Hyatt
Hilton
Starwood Hotels and Resorts

Competitors

Competitors such as Starwood and Hilton could have an

advantage over Marriott in upgrading rooms because they
own a larger proportion of their properties, so they don't
need to persuade other owners or franchisees to pay for
the investment.
To some degree, Marriott is playing catch-up. Westin
introduced a higher-quality bed and emphasized design in
2010. Other major competitors such as Hilton and Hyatt
have similar strategies.

ADHERENCE TO
LOCAL LAWS
Hotel management agreements can be long and sometimes
complex, but many of the same issues frequently arise.
The owner's obligations to provide working capital or
otherwisethe finance operation of the hotel should be clearly
addressed in the agreement.
The management agreement should clearly distinguish
between the responsibilities to be assumed by each of the
owner and operator
Adhere to all applicable laws and regulations of the countries,
states and municipalities in which the business operates.

FUN AT WORK
The largest celebration of the year is the company-wide
Associate Appreciation Week with different activities
planned each day at all locations. Throughout the year
Marriott also celebrates with daily stand-ups, and gettogethers, and conferences.
Marriott headquarters has bowling, softball and golf
leagues, running, and cycling clubs.
There is a lot of employee engagement outside of work
duties.
For example, the opportunity to watch the U.S. vs.
Germany World Cup game in various locations around
the building.
Spirit to Serve day, where they provide community
service to various businesses or locations.

TRAINING METHODS

Marriott has a collection of training and development

resources that provide associates access to 10,000 formal
learning, self-paced and informal learning options. They offer
management leadership training, video coaches and
ongoing sales and marketing training. There is also elearning, language education and an emerging-leader
program.

Voyage is a virtual learning environment for on boarding

that offers new hires a centralized online destination to
access the training and HR resources that will get them
started on their career with Marriott.

CONT..

The platform also provides access to learning paths and a

variety of learning resources, including PDF learning guides,
e-learning coursework, webcasts, self-study materials,
traditional classroom sessions.

Professional Leadership program is a one-week leadership

program for high-potential leaders from around the world.
Participants identify their strengths and areas for growth,
and create action plans to support ongoing development.

GROWTH OPPORTUNITIES

Marriott culture encourages long-term growth

and development that allows increasing levels
of responsibility, accountability and leadership.
The associates have access to services that
support their physical and emotional wellbeing throughout their Marriott careers.
Marriott associates average 78 hours of
training and 34 hours of professional
development each year.
All Marriott associates are encouraged to gain
experience in a variety of disciplines to fully
understand the hospitality business and
continue to expand their career options.

PROFESSIONALISM

The variety and scope of postgraduate courses in tourism,

hospitality and leisure provide excellent opportunities for
graduates to progress all the way.
In addition, the skills developed within the sector both
through academic work and practical work experience
ensure that, as a graduate of hospitality-related course,
they are a marketable entity in any business sector.
Marriot pays more attention in getting first-class
housekeepers in their hotels. If housekeepers aren't good,
tidy, meticulous people, they are not going to do a good
job."
Marriott Employees are well groomed always in the uniform,
smiling, friendly, and efficient.

MECHANIZATION LEVELS
As the winner of the Web Marketing associations
hotels and Lodging Standard of Excellence of 2013,
Marriott International is ranked as one of the worlds
most digital hotel brands.

Technology as luxury
Marriot embeds high-definition TVs in bathroom
mirrors

The lobby as tech hub. Marriot lobby information

center has become a way to eliminate the frustration
of guests standing in line to ask .

Meeting spaces go high tech. The company recently

introduced its Red Coat Direct service, which allows
meeting planners to electronically communicate with
hotels where theyve scheduled events.

Marriotts new Workspace small businesses and

entrepreneurs, to book meeting space at Marriott
properties on half-day or full-day basis. Larger groups
can book meeting space that includes audio-visual
equipment and Wi-Fi.

MOBILE STRATERGY
Members can check their
reward balance, book
rooms and get
information specifically
targeted toward them.

Big Idea
Get as many people signed
up for Marriott Rewards as
possible.
Marriott Rewards increases
customer loyalty.
increased customer loyalty
= increased profits

ATTRITION ISSUES

Tradition Vs Business like

Marriott operates the managed, leased and owned hotels, working with
owners to improve building efficiency.
For franchised hotels, they set brand standards, but do not manage
associates, building operations or maintenance.
At the same time, franchised hotels benefit from the business systems
and platforms and collaborate with Marriott.
Marriott has realized for a long time that they can't have a service
business with a lot of employees without having people who know how
to manage. So they have been teaching the management how to
manage.
Good management and trained personnel are the most important factors
in Marriott business.

POLITICS
Islamabad Marriott Hotelbombing: (SEPT 2008)
When adump truckfilled with explosives detonated in front of
theMarriott Hotelin the Pakistani capitalIslamabad, killing at least
54 people, injuring at least 266.
The owner of IslamabadMARRIOTT HOTELalleged that President Asif
Ali Zardari might have been involved in the attack citing his old rivalry
with the President.

Impact of Political Changes in Egypt on Marriott

International Operations: (FEB 2011)
The Cairo Marriott Hotel is located on an island located on the west
side of the Nile River and the JW Marriott Hotel Cairo is located
approximately ten miles outside the city. The safety and security of the
guests and employees is one of the top priorities and are continuing to
watch events, evaluate the situation and respond accordingly.
Marriott International operates two hotels in Cairo:
Cairo Marriott Hotel & Omar Khayyam Casino
JW Marriott Hotel Cairo

SALARY LEVELS
DESIGNATION
Housekeeping
Front Desk
Associate
Front Desk Manager
Night Auditor
Sales Manager
Event Manager
Executive Chef
Customer Service

SALARY annually
in $
10000-30000
12000-20000
25000-50000
17000-35500
35000-63000
42000-52000
43000-90000
15000-32000

Capital Intensive-Labour
Intensive
In 2014 Marriott International globally reaches
the milestone of 7,00,000 rooms world wide with
total cost of $780 millions.

The total labour required for these are 3,25,000

associates.

BLUE COLLOR-WHITE COLLOR

RATIO
White-collar workeris a person who
performs professional, managerial, or
administrative work. White-collar work is
performed in an office, cubicle, or other
administrative setting.

Blue-collar worker is a person who

performs manual labour. Blue collar work
involves sanitation, custodian work,
mechanical, maintenance, warehousing,
housekeeping, technical installation and
many other types of physical works.

Marriott International has 3,25,000

associates world wide among which
1,20,000 employees are White collar
and remaining 2,05,000 are Blue collar
employees.

MERGERS & ACQUISITION

1995: Marriott acquires the Ritz-Carlton Hotel

Company.

1997: Marriott acquires the Renaissance Hotel

Group and introduces Towne Place Suites, Fairfield
Suites, and Marriott Executive Residences brands.

2005: Marriott and Whitbread completed

transaction, forming a 50/50 joint venture

2012:Marriott Completes Acquisition of Gaylord

Hotels Brand and Hotel Management Company.

2014: Marriott acquired Protea Hospitality

Group (PHG), based in South Africa.

PRIYANKA POKARNA
(131416)