You are on page 1of 22

MUMBAI

DABBAWALA
S

PRACHI JAIN
MARKETING 1

Supply chain management(SCM) is the management of a network


of interconnectedbusinessesinvolved in the provision
ofproductandservicepackages required by the end customers in
asupply chain.
Supply chain management spans all movement and storage ofraw
materials, work-in-process inventory, and finished goods from point of
origin to point of consumption.

Design, planning, execution, control, and monitoring of supply chain


activities with the objective of creating net value, building a
competitive infrastructure, leveraging worldwide logistics,
synchronizing supply with demand and measuring performance
globally."

SUPPLY CHAIN MANAGEMENT

A DABBAWALA also spelled as dabbawalla or dabbawallah;


is a person in India, most commonly found in the city of Mumbai,
who is employed in a unique service industry whose primary
business is collecting the freshly cooked food in lunch boxes from
the residences of the office workers (mostly in the suburbs),
delivering it to their respective workplaces and returning the
empty boxes back to the customers residence by using various
modes of transport

DABBAWALA

It was the time when India was under the British rule.
British people who came to thecolony did not like the local food.
A Parsi banker employed a person to bring home-made food to site of
work.
His colleagues too liked this idea and started availing this service.
Started a lunch delivery service with about 100 men.
Registration of NMTBSA

How DABBAWALA System


started

History

: Started in 1890

Charitable trust

: Registered in 1956

Education

: 85% Illiterate 15% Class 8 pass/fail.

Total area coverage


CST)

: 60 Kms to 70 Kms ( Virar Churchgate , Kalyan/ Panvel

Employee Strength

: 5000

Mukundhams

: 635

Number of Dabbas

: 2,00,000 Dabbas i.e. 4,00,000 transactions every day.

Time Taken

: 3 hrs

What Is Nutan Mumbai Tiffin


Box Suppliers Association?

Zero % fuel

Food is taken from


home or mess and
is delivered at
office.

100 % Customer
Satisfaction

99.9999%
performance

Zero % modern
technology

Zero %
investment

Zero % Disputes

Major Features

11%
students

15%
businessmen

36%
government
sector

38% private
sector
employee

CUSTOMER PROFILE

NMTBSA
Executive Committee
(5 members)

Dabbawalas operate in group of 25 30 , headed


by a group leader.
In one segment there are more than one group.

A flat organization.

Teams of 20-25 headed by


a group leader

Decisions are taken on the spot.

Everyone is a share holder.

Individual Dabbawala s
workload:
Collect from home 35 tiffins
Delivery at office 35 tiffins
Return empty tiffins to home
35 tiffins

Even the president and other high ups also work.


Mini government meets every month to help , guide
and sort difference.

PRESIDENT
VICE
VICE PRESIDENT
PRESIDENT

GENERAL
GENERAL SECRETARY
SECRETARY

13
13
MEMBERS
MEMBERS

TREASURER
TREASURER
DIRECTORS
DIRECTORS (( 9
9 ))
MUKADAM
MUKADAM
MEMBERS
MEMBERS (( 5000
5000 ))

The present President of the


association is Raghunath
Medge.
Nowadays, the service often
includes cooking of food in
addition to the delivery.

ORGANIZATIONAL
STRUCTURE

RESIDENT
STATION
CODE

CODING

[USE OF COLOURS IN
CODES]

2Ex12

RESIDENT
STATION PICK
UP CODE

VL
P

DESTINATION
PICKUP
GROUP CODE
[USE OF COLOURS IN
CODES]

DESTINATION
ADDRESS
CODE
[ABBREVIATION OF
BUILDING]

FINAL
DESTINATION
[DETAIL SPECIFICATION
FLOOR/ OFFICE NAME,
PERSON]

DESTINATION
STATION
CODE

DAIL
R
Y

ISO Certification

SIG SIGMA CERTIFICATION

MARKETING THROUGH
DABBAWALAS

MINIMUM CAPITAL
INVESTMENT

Worlds most democratic organization?

DO NOT BE OVER
DEPENDENT ON
TECHNOLOGY

MANAGEMENT
PRICIPLES DERIVED

SWOT