Entrepreneuri

al Mindset
Motivate, recognize and direct your creativity,
sell it, and prepare for the competition

Entrepren
eur
French. Entreprendre (n) Risk
taker

Innovator or inventor who can see opportunities and have creative ideas in
form of business.

Richard Cantillon

Walt D
i sn e y

Bill Gates

ol o
Marco P

Steve Jobs

Every
Every bloody
bloody living
living person
person that
that create
create a
a company
company (or
(or
theory,
theory, in
in nod
nod to
to Richard
Richard Cantillon,)
Cantillon,) nurture
nurture it
it and
and
develop
develop it
it into
into something
something that
that we
we all
all know
know now
now

Off-the-record slide

It is wrong to think that entrepreneurship

is different from corporate.
Many corporations and big companies are
started with a person, with an idea, with a
goal.

Entrepreneurial
Mindset is entity from belief that we have, the
mindset
criteria are expectations, attitudes, habits,

decisions, and opinions that we spend in looking at

ourselves, others or life... Blah blah blah.

In short, mindset is your

faith. Your belief.

Entrepren
eur
A person who is moving forward to
the courage, persistence, optimism,
perseverance, and hard-working so
their business can grow.

Around here, however, we dont look backwards for

very long. We keep moving forward, opening up new
doors and doing new things And curiosity keeps
leading us down new paths.
Walt Disney

What makes entrepreneur,

entrepreneur?
Knowing and understanding opportunity.
Resourceful. Creative. Visionary. Independent
thinking. Hard working. Optimism. Innovator. Risk
taker. A Leader.

Opportunity and make it

happen
Action oriented. Think simple. Always searching
-- Entrepreneur of The Year Magazine

Dont
waitopportunity
for opportunity.
Create it!
for new opportunity.
Chasing
with
high discipline. Only taking the best opportunity.
Focus on executions. Energy focus on running a
business.
-- McGraith & McMillan

You are working

for somebody
else, but you
have initiative to
start something
new.

You are the

business owner.
Period.

You have your

own business and
you use it for
good cause. In
short, you are
everyday
superhero.

Entrepreneurship in millennium
Web 2.0 era
Creative, innovative, and able to arise
facing challenges of e-commerce

Development strategy on
the Internet 3-P Growth
Model by Ernst & Young
Presence. You HAVE TO BE
THERE. People should be
able to see you. People
should know you.
Penetration. Your knowledge
in the Internet world (social
media) is crucial.
Profitability. How did you
get the money?

Off-the-record slide

The road to wisdom, my friend, is filled with thorns and rocks.

Why some online business

failed?
Pets.com
Started: 1998. Dead: 2000.

A high profile marketing campaign gave it a widely recognized

public presence, including an appearance in the 1999Macy's
Thanksgiving Day Paradeand an advertisement in the
2000Super Bowl. Its popularsock puppetadvertising spokes
personality was interviewed byPeoplemagazine and appeared
on Good Morning America.
Although sales rose dramatically due to the attention, the
company was weak on fundamentals and actually lost
money on most of its sales. Its high public profile during its
brief existence made it one of the more noteworthy failures of
thedot-com bubbleof the early 2000s. US$300 million of
investment capital vanished with the company's failure. The
company was headquartered inEmeryville,California, U.S.
-- http://en.wikipedia.org/wiki/Pets.com

Risks of being
entrepreneur

Financial risk with the entrepreneur's advantage to

motivate the desire to increase wealth
Be smart and aware with your financial situation. Now you can get
credits and loans from banks and financial institutions. Keep your
papers updated and ready. Do NOT mix up your personal allowance
with your business money.

Career risks - loss of employment security

Ready or not, you have to be ready. The question now is, are you
ready to get out from your comfort zone?

Risks of being
entrepreneur

Risk of social life and family environment - the

competition between work
and family commitments

BULLSHITS. Entrepreneur or not, you will always have to balance

your personal life and your professional life.

Psychological risk - the psychological impact of failure

on the
entrepreneur's welfare
Always, always aware with situation. Be alert. You can pray to God,
have somebody you can trust and keep moving forward

The Entrepreneurs
Ego

Arrogance
Distrust

Major desire to succeed

Optimistic attitude is not realistic

What makes you a real businessperson

?
Speculative business

Real Business

Wealth = Money

Wealth = Well Being

Illusionary wealth, magic. (life can achieve

through speculation)

Intrinsic wealth (artistic

intelligence, intellectual)

The assets continue to increase value, the

appearance of excessive (over valued asset,
handsome performance)

Long-term economic contribution to human

and nature / habitat

life,

spiritual,

The rich getting richer, the poor getting

poorer

Keeping
mutual
maintain.
(Reduce
dependence on money.) Giving priority
values.

"Do not work for money, make money work

for you." Working today for this day.

The wealth gained

innovation, competition

Wall Street traditions

No illusions, Work hard, live frugally, enjoying

his time. "Work now, enjoy old age, and
reserving for future generations.

from

hard

work,

Sources: Kasali, R. (2009) Keluar dari krisis: Membangun Kekuatan Baru Melalui Core Believe dan Tata Nilai. Depok:
Inaugural speech profesor UI

Off-the-record slide

Business
Plan

Quite contrary with general

assumption about business
plan, there are success
stories in entrepreneurship
coming up from just do itattitude with no initial
business plan.
The point in this part is:
Understand your market. Be
clear with your objectives.
Most of the times, business
plans are only fancy texts
and numbers on papers. Its
all come back to you. Make
it happen.

The importance of business plan

(because sooner or later you will need it
anyway)
Business plan created to be the path for new or
existing business to gain profit.
Business plan also a document required by lenders or
investors, if you need external funding.
The main reason to write a business plan is for
guidance to run business

r
u
o
y
.
Its
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n
a
d
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g