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a questionnaire is set of questions asked for
obtaining necessary information from


Objectives of Questionnaire

To extract useful and accurate

To minimize response error

Use of Questionnaire
Scientific Research
Diagnostic Tool
Public relations

Requirements for a
questionnaire design

 Clear Objectives
 Sampling methods
 Sample Size
 Respondent: Literacy,

physical and mental

Approaches of questionnaire
 Structured: you set a line of questionnaire in your

survey and all respondents are led through it. This
approach guarantee that all respondents consider
the same issues or topics so their results can be
compared with each other and easily summerized.
 Unstructured: Allow the person being interview
to take the lead and talk about whatever aspects of
the survey topic he or she chooses. It is best suited
for qualitative data in which once opinion or
attitude needs to be assessed.

Mode of Inquiry

Based on qualitative or quantitative

or both type of data collection
a) Face to Face Interview
b) Telephone Interview
c) Self-reported/completed


Designing of questionnaire: Stages -1
A. Basic components (Parts)

I. Guidelines on the introduction to, and the ending
of interview/questionnaire
II. A section on identification of the study unit and
its location
III. The main body of the questionnaire:
IV. Interviewer guidelines dispersed throughout the

Questionnaire design
For example
Ques. 1. Do you smoke cigarette? 1. Yes, 2. No.
If No, please go to the Ques. No. 4.
Ques. 2. What brand of Cigarette?
Ques. 3. How many per day?
A. 1-5, B.6-10, C. 11-15, D. 16-20, E. More than 20
Ques. 4. Do you take alcohol?
1. Yes, 2. No.
If No. Please go to the Ques. No. 8.

Designing of questionnaire: Stages-2
B. Practical Steps

1. Write out, as breifly as you can.
2. Make a list of the information
3. Decide the main section (Components)
4. Within each section and for each item of
information required, write out the
5. Check each of the questions against the
6. Check whether the list of questions will
obtain and record all the information

Designing of questionnaire: Stage-3

7. Examine each and every questions following:
I) Is it Necessary?
II) It is Clear and Unambiguous?
III) Is it Simple and Short?
IV) Is it A reasonable question to ask?
V) Is it Non-offensive?
VI) Should it be an “open” or “close” question?
Closed Question offers a list of possible options (Answers) from which
the respondent must select one or two answer
Open Question offers the respondent to answer in her/his own words.

Designing of questionnaire: Stages-4
8. Check that the interview does not take too
9. Think of Layout and presentation
10. Write a draft
11. Enhancing the reliability of interviewers by
conducting training
12. Conducting survey

Important points to be considered
1. Specify The Information Needed
2. Interviewing Method
3. Contents of Question
4. Choose Question Structure
5. Wordings of questions
6. Determine the Order of Questions
7. Layout
8. Reproduce the Questionnaire