MARKETING

GLEN FREETH-SELWAY

What business are we in?
Mission statement
To aid people in finding meaningful alternatives to
their present un satisfactory ways of feeling or
behaving through Hypnosis.
 Personal

services industry

 Alternative

therapy

Size and growth of industry

What is the target market?
 Consumers
 Location
 Current

trends

Who are our competitors?
 Hypnotherapy

for life
(Bath and Bristol)

 Direct
 In-direct
 Market

and Frome
hypnotherapy clinic
(Bath)

share

 Bath

 Strengths

and
weaknesses

What is our marketing mix?
4

P’s
 Product
 Price
 Promotion
 Place

What is our strategy?
 Ansoff’s

Matrix

Future plans?
 Develop
 Create

existing products

a vast customer portfolio

 Move

into other areas of therapy

 Open

another clinic in the city of Bristol

FINANCE

Business start-up resources
 Property
 Computer
 Books

and information
 Specialized equipment
 Skilled therapist
 Camcorder
 Editing suite

Cash Flow
Cash Flow Forecast - 12 Months
Month:

Pre-Start

April

May

J une

J uly

August

September October

November December J anuary

Febuary

March

Totals

Receipts
Cash sales
Other
Total Receipts

1,000

2,200

2,700

2,700

2,900

3,400

4,500

5,000

5,500

7,000

6,500

4,500 47,900.00
0

0

1,000

2,200

2,700

2,700

500

500

500

500

2,700

2,700

2,700

2,700

2,900

3,400

4,500

5,000

5,500

7,000

6,500

4,500 47,900.00

500

500

500

500

500

500

500

500

7,000

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

32,400

120

1,440

Payments
Cash purchases
Marketing/promotion

600
1,000

Rent
Insurance
Total Payments
Cashflow Surplus/ Deficit (-)
Opening Cash Balance
Closing Cash Balance

600

600

1,800.00

120

120

120

120

120

120

120

120

120

120

120

1,000

3,920

3,320

3,320

3,320

3,920

3,320

3,320

3,320

3,320

3,920

3,320

3,320 42,640.00

-1,000

-2,920

-1,120

-620

-620

-1,020

80

1,180

1,680

2,180

3,080

3,180

1,180 5,260.00

0

-1,000

-3,920

-5,040

-5,660

-6,280

-7,300

-7,220

-6,040

-4,360

-2,180

900

4,080

-1,000

-3,920

-5,040

-5,660

-6,280

-7,300

-7,220

-6,040

-4,360

-2,180

900

4,080

5,260

Profit & Loss
Profit & Loss Statement - 12 Months
Period Starting:

April

May

J une

J uly

August

September

October

November December

J anuary

Feburary

March

Totals

Sales
Sales
Other
Total Sales

1,000

2,200

2,700

2,700

2,900

3,400

4,500

5,000

5,500

7,000

6,500

4,500

47,900

1,000

2,200

2,700

2,700

2,900

3,400

4,500

5,000

5,500

7,000

6,500

4,500

47,900

100

100

100

100

100

100

100

100

100

100

100

100

1,200

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

2,700

32,400

0

Less Cost of Goods Sold
Materials
Labor
Rent & Overheads
Insurance
Total Cost of Goods Sold
Gross Profit

1,500

1,500

3,000

120

120

120

120

120

120

120

120

120

120

120

120

1,440

4,420

2,920

2,920

2,920

2,920

2,920

2,920

4,420

2,920

2,920

2,920

2,920

38,040

-3,420

-720

-220

-220

-20

480

1,580

580

2,580

4,080

3,580

1,580

9,860

500

500

500

500

500

500

500

500

500

500

500

500

6,000

70

70

70

70

70

70

70

70

70

70

70

70

840

570

570

570

570

570

570

570

570

570

570

570

570

6,840

-3,990

-1,290

-790

-790

-590

-90

1,010

10

2,010

3,510

3,010

1,010

3,020

Operating Expenses
Marketing/promotion
Depreciation
Miscellaneous
Other
Total Operating Expenses
Net Profit

0

Interest income (expense)
Other income (expense)
Total Non-operating Income (Expense)

0
0
0

0

0

0

0

0

0

0

0

0

0

0

0

-3,990

-1,290

-790

-790

-590

-90

1,010

10

2,010

3,510

3,010

1,010

3,020

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Net Income (Loss)

-4,090

-1,390

-890

-890

-690

-190

910

-90

1,910

3,410

2,910

910

1,820

Cumulative Net Income (Loss)

-4,090

-5,480

-6,370

-7,260

-7,950

-8,140

-7,230

-7,320

-5,410

-2,000

910

1,820

1,820

Profit (Loss) Before Taxes
Income Taxes

Balance Sheet
Balance Sheet - One Year (Monthly)

ASSETS
Long-Term Assets
Property, plant, and equipment
Less accumulated depreciation
Net property, plant, and equipment
Other long-term assets
Total Long-Term Assets

Year 1
TOTAL
2,100
700
1,400
1,400

Current Assets
Cash

1,950

Short term investments
Debtors (o/s credit sales)
Stock & Work in Progress
Prepaid expenses
Other
Total Current Assets

5,400
7,350

Current Liabilities
Short-termdebt
Current maturities of long-term debt
Creditors (o/s suppliers a/cs)
Income taxes payable

2,950
1,200

Accrued liabilities
Other
Total Current Liabilities

4,150

Total Net Current Assets

3,200

Total Net Assets

4,600

TOTAL LONG TERM LIABILITIES AND SHAREHOLDERS' FUNDS

Shareholders' Equity
Shares
Additional paid-in capital
Retained earnings (from P & L A/c)
Less: Drawings
Total Shareholders' Funds

5,000
1,820
-2,220
4,600

Long-Term Liabilities
Long-termdebt less current maturities
Deferred income taxes
Other long-term liabilities
Total Long-Term Liabilities
Total Long Term Funds

0
4,600

Summary of finances
 End

in profit after the first year

 Develop

and grow over time

Bibliography

The marketing mix.(2007)[Internet]Available from:<
http://www.netmba.com/marketing/mix/>

Ansoff’s matrix.(2007)[Internet]Available
from:http:<//tutor2u.net/business/strategy/ansoff_matrix.
htm>