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Video Overview

SHRM Foundations 5thth DVD


Filmed at Starbucks Headquarters,
Seattle

Featuring Wayne Cascio, Ph.D.


Comprehensive Interviews
Officers, Managers and Employees

Video Synopsis

Introduction

Mission and Guiding


Principles

A Business of People
Description of
Starbucks Business

Corporate Social
Responsibility
Working Environment
and Trust

Health Benefits and the


Relationship with
Partners

The Role of HR

Company Overview
United States:
50 States + D.C.

6,281 Company-Operated
Stores
3,533 Licensed Stores
International:
39 Countries

1,553 Company-Operated

Stores
2,361 JV & Licensed Stores

Company Overview
Products
30 Blends of Coffee

Handcrafted Beverages
Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)

Company Overview
Headquarters: Seattle,
WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000

Discussion
Questions

How can companies build a


relationship based on trust
with their employees?

Provide support
Share success

Extend ownership

How does a company live by


its guiding principles?

Use them as a point of reference

Make decisions based on them

Embed them in interactions with


customers and partners

What does workforce


diversity mean for an
organization?
Diverse leadership
Different styles
Impact on value

How does a company remain


faithful to its mission?

Audit management decisions

Survey employees

Act based on frontline feedback

With whom does the company


interact through Corporate
Social Responsibility?

Customers
Suppliers
Communities

How do companies create a


Top-100 environment?

Put people first

Accessible top management

Homogeneous organizational
environment

What should companies


know about trust?

Trust is earned
Trust is fragile
Trust needs to be nurtured
nurtured

How can health benefits


contribute to build trust?

They safeguard employees wellbeing


They create engagement
They are valuable for the
employee, for the company and
for the community

What is the role of HR in a


business made of people?

Provide strategic input


Assist the organizations line
managers
Promote organizational culture

Compound Annual Growth


Rates

Financial History

1995

1996

1997

1998

2000

2001

2002

2003

Annual Sales

2004

2005

2006

Q107

Q207

Q307

Comparison

Five Important
Lessons

5 Lessons
1. Trust is the foundation of performance
2. Trust is fragile
3. Communicate often in ways that support
core values
4. Involve employees in decisions that affect
them
5. Survey employees regularly about how
leaders behavior supports the companys
mission and values