Boutique Hotel Group

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B ill H o w e ll

Intimate hotels, uniquely designed,
C h ie f E x e c u t iv e O ffi c e r
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dedicated to details, and providing

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I .T . M a n a g e r
Ed Avol

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warm, highly personalized service

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N a t io n a l S a le s M a n a g e r
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C o r p o r a t e D ir e c t o r o f S a le s
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Collectively, the Boutique Hotel
Group Management Team

C h a ir m a n
B ill H o w e ll

represents over

150

C h ie f E x e c u t iv e O ffi c e r
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C o r p o r a t e C o n t r o l le r
G h a z a l L a lw a n i

years
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of professional hospitality and
real estate experience.
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I .T . M a n a g e r
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2

O p e ra tio n s D a v id L e e V . o f D e v e lo pGmh ae zna tl G r e g B in g a m a n R e s t a u r a n t D e s ig n a n d D e v . P . D e v e lo p m e Cn ot r p o r a t e C o n t r o l leC or n tr o lle r K . P u c c in i G r o u p I . C o n s tru c tio n & D e s ig n T o m P o ite v e n t V .T . P . S a le s & M a r k e t in g C h r is P e r r y G r a p h i c D e s ig n M e r i R a s s n ic k Systematic Technology Edward Avol C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s r id e t h P o s t PublicM aRelations Japan: D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr V.C .V .P . G e n e ra l B ill H o w e ll C ou nsel M ic h a e l M u rp h y S e n io r V P / A s s e t M a n a g e m e n t S te p h e n H a n o v e r C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n D ir.P .Pa n. / Bus Development Kelly Miyashita C o r p o r a t e D ir e c t o r o f S a le s M e li n d a B e n n it Marideth Post E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs Quality Assurance Jim Coyle C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 3 .Vm . M a n a g e r Ed Avol R e g io n a l C o n t r o lle r T o n y R o o p n a r a in A s s s it a n t C o n t r o lle r Consultants: S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open V . P a te l G h a z a l L a l w aSntei v e D iM a r ia S a le s & M a rk e tin g L o u r d e s D e l V a lle M a rk e tin g M a n a g e r M e r i R a s s n ic k D ire c to r o f H u m a n R e s o u rc e s C a m ille D a v is R e v e n u e & Y ie ld M n g t R a n i C a rr P r e s id e n t a n d C O O S te v e M a rx E .P . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V .Organizational Chart C h a irm a n B ill H o w e ll C h a Ei r . G e n e r a l C o u n s e l M ic h a e l M u r p h y C o rp o ra te C o n tro lle r L a lw a n i D ir .P.

T .C o n s tr u c tio n & D e s ig n T o m P o it e v e n t Engineering V .Scope of Services Provided C h a Operations ir m a n B ill H o w e ll Centralized Accounting C h ie f E x e c u tivand e O ffi c e r Marketing Sales K in s e y D y c k m a n Public Relations C h a ir m a n C o r p o r a te C o n tr o lle r B ill H o w e ll Management G h a z a l L a lwRevenue ani Information Technology C h ie f E x e c u t iv e O ffi c e r K i n s e y DP r eys cid ekn tma n ad CnO O Design SGraphic t e v e M a rx E .V .V .P . P . G or o fu pD e v e lo p m e n Etd A v o l G r e g B in g a m a n R e gS iot e vne aD li MC aor ian t r o lle r T o n y R Services o o p n a r a in Financing Acquisition and Disposition Services C o r p o r a te D ir e c to r R e s t a u r a n t D e s ig n a n d D e v . M a n a g e r Ed Avol A s Legal s s it a n t C o n t r o lle r S t e v e D i M a r ia o f P u b lic R e la tio n s M a rid e th P o s t D ir e c t o r o f H u m a n R e s o u rce s Open V . S a le s & M a r k e t in g C h r is P e r r y D ire c to r o f R e v e n u e C o r p o ra te D ir e c to r M a n a g e m e n Gt r a p h i c D e s igo fn S a le s M e r i R a s s n ic k R a n i C a rr M e lin d a B e n n it Housekeeping E x te r n a l S a le s F o rc eC o r p o r a t eC R OD Siru pee rcv tisoo rr K e r ry C lu b o f P u b lic M Ririae mla Mt iou r pn h sy M a r id e t h P o s t B H G S tra te g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b N a tio n a l S Da le irs Me acn ta og er r o f R e v e n u e L o u r d e s D e l VMa llea n a g e m e n t R a n i C a rr C o rp o r a te D ir e c to r o f S a le s V e ro n ic a PCo pRo Ov a S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e li n d a B e n n it N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 4 . o f D e v e lo p m e n t R e g io n a l C o n tr o lle r D ir e c to r o f G r e g B Construction in g a m a n T o n y R oand o p n a ra inDesign H u m a n R e so u rce s O pen P r e s id e n t a n d C O O V . G e n e ra l C o u n s e l M ic h a e l M u rp h y C o r p o r a t e C o n t r o l le r G h a z a l L a lw a n i D ir .inP i . S a le s & M a r k e tin g C h r is P e rr y S t e v e M aDevelopment rx G r a p h ic D e s ig n E .P .P .P . G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir . s ig n a n d D e v . M a nDevelopment ager A s s s ita n t C oand n tr o lle r Technical Services M e ri R a s s n ic k P u Vc c.T . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t R e s ta u r a n t D e Pre-Opening. P u c c in i G r o u p I . I .

the acquisition and disposition of real property and secured C o r p odebt. C h r i s P e r r y Murphy has been involved Michael estateG transaction consultant. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V . Howell established his own firm to provide hospitality real estate management and consulting services.Biographies of Key Executives C h a ir m a n B ill H o w e ll William Howell Chairman C h i e f E x e c u t i v e O ffi c e r K in s e y D y c k m a n Bill Howell has focused on real estate development. Howell served as Director of Acquisitions for Mitsui Fudosan in C o r p o r a t e C o n t r o l le r C h a i r m a n New York. and hotel Mmore e r i R a s s than n ic k P u c c in i G r o u p Ed Avol S t e v e D i M a r ia management company acquisitions. G e n e r a l C o u n s e l D ir . He id e t h P o s t R a n i C a rr C o rlip no dr aa t eB eD ni r ne itc t o r o f S a le s H Ga Smember t r a t e g ic of the AH&LA General Counsels Committee. Murphy began his career as an attorney in New York representing clients b lic R e la t io n s M anagem ent o f S a le s transactions. G e n e r a l of C o u Science n sel D Degree ir . r a t e D i r ethe c t o r ownership D i r e c tand o r o f R management evenue Cof o r p hotels. In 1992. M a n adirectly ger A s s s it a nin t C onegotiating n t r o lle r Hospitality and Boykin heI . where he was involved in C the and development of over $1 billion in investment grade United States hP ier ef sEi dxacquisition ee cn ut t aivne d O CffiO cOe r K i nSs teey vEast.V . From 1986 through 1992. C o n s t r u c t io n & D e s ig n V . P . P . G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s O pen C h r is P e r r y P r e s id e n t a n d C O O S te v e M a rx G r a p h ic D e s ig n I . the Middle the Pacific Rim. S a lthe e s & University M a r k e t in g Lvae llow pamn ei n t M ic h a e l M u r p h y T o m P o it e v e n t Michael Murphy Executive Vice President. Open in real estate development. EBachelor .T . dispositions. Prior to joining Patriot. acquisitions. he also directed all asset management B ill H o w e ll G h a z a l L a l and w a n i dispositions functions of a multi-billion dollar global real estate portfolio. and the asset management of institutional grade investment property for his entire career. C o n s t r u c t iofrom n & D e Southwestern s ig n V . T . P . P . in H u m a n R e s o u r c e s and legal advisor. Responsible for property acquisitions totaling over $2 billion in value. He has 25 years of experience in the New York market. ao zf aD l eUniversity g io n a l C o n t r oin ll e r Environmental D ir e c t Engineering or of V . Howell earned a C o r p o r a t e C o n t r o l le r and aR eMasters from of Oklahoma. for Patriot G r a p h i c D e s ig n a r id e t h P o s t a n i C a rr M e lin d a B e n n it R e s t Lodging a u r a n t D e s ig n Company. and D ev. R e s t General a u r a n t D e s ig n Counsel and D ev.GP h. o r a t e D i r e c tand or o f P u b li c R e laAs t io n sco-head of Macquisitions anagem ent o f American S a le s the asset management and strategic restructuring of institutional grade investment assets. M a n a g e r A s s s it a n t C o n t r o lle r M e r i R a s s n ic k P u c c in i G r o u p Ed Avol S t e v e D i M a r ia E . Murphy was the Chief Executive Officer of The Stonebridge Group in New York E x t e r n a l Sand a le s F principal o rce C R O Sarea u p e r v i s of o r commercial N a t i o n a l mortgageS a le s M a n a g e r where he structured capital markets financing transactions and acted as both an advisor in the K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle C o r p o r a t e D irinstitutional e c to r D irand e c t o r o corporate f Revenue C o r p o rin a t e real D ir e c t o r estate backed securities. V . Murphy earned a Bachelor of Arts Degree from Williams College ando fMaPaurJuris Doctor from Fordham UniversityM eLaw School. Howell was a Director of the Saudi Arabian Investment Corporation. De yMc ka mr xa and n properties on behalf of clients from Europe. hotel. hotel management. S a le s & M a r k e t in g M i c h a eMurphy l M u r p h y has 20 Tyears o m P o i t eof v e nreal t r e g B i n g a m a n experience T o n y R oas o p na a r aprincipal. Prior to joining Mitsui Fudosan. was involved andM closing $1 Rbillion of resort. currentlyB is V e r o n ic a P o p o v a P a r tn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 5 .P .

servicing. S a le s & M a r k e t in g H u m a n R e so u rce s C h r is P e r r y O p e n Tom Poitevent has over 20 years of experience in the construction industry. T . and has extensive experience of real estate as well as being a California licensed architect and S te v e M a rx real estate broker. he completed the multi-million C o r p o r a t e C o n t r o l le r M ic h a e l M u r p h y T o m P o it e v e n t V . Steve was also responsible for underwriting. foreclosures. and report writing and presenting. loan and property dispositions. Steve is a graduate of the University P r e s id ein n t aall n d Cphases OO of Southern California.oE f xhe firm. M a n a g e r P r e and s id e n t a n d C AO s Os s it a n t C o n t r o lle r M e from r i R a s s North n ic k Texas State University. Patel earned his Bachelor of E x t e r n a l S a leins FIthaca. T . I . D ir e c t o r D ir e c t o r o f R findings evenue r p o r a t e D ir e c t o r P u b licworked R e la t io n s at the hospitality M a n a g e m e n t real estate brokerage o f S a le s recommendations of solutions. Patel worked with Novantas – a financial-services consulting firm. bankruptcies. due diligence and closing of a $900 million loan portfolio from John Alden Life Insurance Company.5 billion commercial mortgage portfolio responsible for workouts.C. mortgage related litigation.V . years experience in the New York market. Qatar. Mr. asset management. r i R a s s n ic k P u c c in i G r o u p Ed Avol S t e v e D i M a r ia M a r id e t h P o s t R a n i C a r r M e lin d a B e nHotel n it customer segmentation analysis. New Jersey.S. information gathering. Inc. Investment sales with Cushman and Wakefield followed with a term at a multi family housing C o r p o r a assets t e C o n t r o lle rand originating take out loans. design. K. PatelE . real Steve Hanover is a seasoned professional with Cover estate consulting. Prior to joining Boutique Group. finance-related M anager A s s s it a n t C o n t r o lle r including financial K. and abroad. P . Steve spent eight years with Sun America development company selling apartment Investments. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r C h ie f E x e c u t iv e O ffi c e r G r e g B in g a m a nK i n s e y D y c k m Taonn y R o o p n a r a in dollar renovation of the prestigious Mansion onG Turtle in Dallas and the construction of The Forrestal Hotel & Conference Center. c k m a n Starting his career as an architect designing major commercial and residential projects in the U. and mortgage portfolio acquisitions. S a le s & M a r k e t in g C h r is P e r r y C o r p o r a t e D ir e c to r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r G rna sp h i c D e s ig n o f P u b lic R e la tio M a n a g e m e n t o f S a le s R e s t a u ra a n t range D e s ig n a n of d D e corporate v. K e r r y C lu b B H G S t r a t e g ic B H G S t r a t e g ic P a r tPn ae rr tsn e r s M i r ia m M u r p h y L o u r d e s D e l V a lle C o r p o r a t e D ir e c to r o f S a le s C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a V e r o n ic a P o p o v a 6 . as Vice President in G charge h a z a l L a lw aof n i mortgage and real estate asset management for a $3. he led the project management team G r a p during h ic D e s ig nthe expansion of the Shoreham Hotel from 84 to 176 guestrooms the I guestroom public space renovation of the Hotel Wales. data collecting and hypothesis developing andC o conclusions and C o r p o r a t e building. property management. o f D e v e lo p m e n t G r e g B in g a m a n S t e v e D i M a r ia R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e s o u rce s Open V . Development Ed Avol V .Pof . He was responsible for identifying inefficient practices for clients through an investigative process.   Thomas Poitevent E . Prior to joining Boutique Hotel Group. V . Patel has supported assignments.C o nDesign s t r u c t io n & D e s ig n Director and C h a ir m a n B ill H o w e ll D ir e c to r o f V . G eConstruction n e ra l C o u n se l D ir . M e modeling. Asset Management h ie f E x e 25 c u t iv eyears O ffi c e r experience in the commercial mortgage. o rce R O S u p e r v is o r N a t io n a l S a le s M a n a g e r Science in Business Administration from Cornell University's School of Hospitality Management New CYork. P . development of acquisition criteria and execution support for target acquisitions. C o n s t r u c t io n & D e s ig n K. P .C h a ir m a n B ill H o w e ll Steve Hanover Senior Vice President. both located in Manhattan. . he has been engaged on several underwriting projects with Credit Suisse First Boston. te r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n ager M a r i danalysis e th P o st R a n i C a rr li n d a B e and n n it seller Insignia/ESG Hotel Partners. As the Director of Construction. At Insignia/ESG Hotel Partners. performed investment and deal structuring for bothM ebuyer K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle engagements. market research and identification. he managed a planning and development consulting office for a 5. G e n e r a l C o u n s e l M ic h a e l M u r p h y T o m P o it e v e n t Vice President.000 acre new town development in Doha. In addition. Poitevent earnedS tae v Bachelor of Science Degree in Business e M a rx P u c c in i G r o u p D ir . and development K in s e y D yfields. a $10 million h a z a l L a Creek lw a n i project in Princeton. Before Novantas.P .C. He has five R e s ta u r a n t and D e s ig n completed and D ev.P .C. brokerage.

From 1987 though 1990 Kelly served as Manager of Consulting Services and Tenant Representation at Cushman C o r p o r a t e for C o n t r providing o l le r Realty Corporation. Lee Vice President. He graduated from Gotham BHospitality Manhattan College with a Bachelor ofC Science E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r V e r o n ic a Popova in Accounting. David joined K in s e y real D y c k m estate an Boutique Hotel Management Group in November. M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia M anagem ent R a n i C a rr o f S a le s M e lin d a B e n n it G r a p h i c D e s ig n M e r i R a s s n ic k E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r K e r r y C lu b M ir ia m M u r p h y eirse cDt oer l V prior a lle C o r p o Controller r a t e D ir e c t o r D ir e c t o r o f R eHotel venue r p Lo roa u5 t er dDyears Mr. DiMaria currently overseas all aspects of financial controls. accounting and budgetingM efor BHG and is M a r id e t h P o s t R a n i C a rr li n d a B e n n it responsible for managing the company’s banking relationships. C o r p and o r a t e C dispositions. Mr. E . Kelly spent three S te v e M a rx with an excess of $100 Million over three states.V . Japan. G e n e r a l C oBusiness u n sel D ir . DiMaria has 14 years of experience in the accounting industry and was Assistant for Boutique GroupC ofor o f P u b lic R e la t io n s M anagem ent o f S a le s to his promotion to Controller. P . o f D e v e lo p m e n t B i l l H o w e l l R e g io n a l C o n t r o lle r D ir e c t o r o f V . Kelly was R e s t a u r a n Kelly t D e s ig n served a n d D e v . management and hospitality operations. G e n e r a l C o u n s e l D ir . Prior to working at BHG. David holds a Bachelor of Economics Degree from the University of Michigan and a Masters Degree from Cornell University’s School of Hotel P r e s id e n t a n d C O O Administration. Kelly earned his Bachelor of Science Degree from California State Polytechnic E . five years I . Mr. Los Angeles. P u c c in i G r o u p I . o n t r o lle r capital improvements. P . Kelly has also served as Senior Asset Manger of Goldman Sachs Realty and Managing Director of Sanno Capital – both in Tokyo.P .Development C o n s t r u c t io n & D e s ig n (Japan) V . Kelly Miyashita has worked with numerous multinational financial institutions and large owners in all aspects of real K in s e y D y c k m a n M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in estate transactions. where he managed a diverse portfolio of properties Subsequent to his experience at Mitsui. David held development management positions with G h a z a l L ahe lw a nled i Remington Hotel Corporation in Dallas where their Acquisitions team. SD airlee sc t&o r M o af r Rk ee tvine gn u e C o Dr piroe rcat ot er oD f ir e c t o r C o r p o r a t e D ir e c t o r University Estate TFinance M i c h a e l in M u Real rp h y o m P o i t e v e n& t Law.C h a ir m a n B ill H o w e ll David C. P . Tishman Hotel Corporation. and ITT. and Wyndham International where he co-managed the disposition of their non-proprietary branded portfolio and managed their individual asset and corporate financing efforts. Fudosan where he served as Asset / Leasing Manager. S a le s & M a r k e t in g H u m a n R e so u rce s C h r is P e r r y C h ie f E x e c u t iv e O ffi c e r O p e n For the past 15 years. Operations C h ie f E x e c u t iv e O ffi c e r David has over 15 years of experience in commercial transactions. V . where he was responsible market and financial analysis toG r a an p h ic Darray e s ig n corporate clients. S te v e M a rx Kelly Miyashita C h a ir m a n Vice President. DiMaria held senior financial positions with o r p o r a t e D ir e Degree c t o r o f S a le s H G S t r a t e g icGroup. C o n s t r u c t io n & D e s ig n V . P . T . and San Diego. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r V . brand management. Following his G h a z a l L a lw a n i experience at Cushman. 2002 from ORIX Capital Markets where he was responsible for all aspects of ORIX’s hospitality REO portfolio including monitoring receivership and foreclosure processes. K e r r y C lu b M i r ia m M u r p h y L o u r d e s D e l V a lle P a rtn e rs B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 7 .T . P u c c inoversight i G ro u p E d A v o l square feet Sof t e v ecommercial D i M a r ia P r e s id e n years t a n d C O O at The Archon Group. P .5 million space in San Francisco. overseeing third-party management operations. M aat n a gMitsui er A s s s it ain n t CLos o n t r o Angeles. lle r M e r i R a s s n ic k directly involved with the of 3. Prior to joining ORIX. G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y Steve DiMaria Controller o f P uOb plice nR e la t io n s M a r id e t h P o s t R e s t a u r a n t D e s ig n a n d D e v .

P . C o n s t r u c t io n & D e s ig n V . M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia Lourdes Del Valle Vice President. C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V . Wyndham Hotels & Resorts Hotel. S a le s & M a r k e t in g M anagem ent C h r is P e r r y R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it G r a p h i c D e s ig n M e r i R a s s n ic k E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r Lourdes Del Valle has more than 15 years of experience in New York City sales and marketing. Front Office Manager. Ms. where she represented clients the likes of Cumberland Packaging Corporation. S a le s & M a r k e t in g C h r is P e r r y Ms. In this role. she was director of sales and marketing at the Empire Hotel in New C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r York City. P . She has 10 years of experience in the New York Metro Area. Carr oversees yield management for the Boutique Hotel Group and ensures daily pricing and quality control through training and G r a p h ic D e s ig n r ongoing evaluations.pTo . Prior to joining Boutique Hotel Group. P . o r p o dr aValle c talso o r o f S ais le s B H G S t r a t e g ic V e r o n ic a P o pova fluent in PSpanish.V .C h a ir m a n B ill H o w e ll Meri Rassnick Marketing Manager C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n Meri Rassnick brings 10 years of marketing communications experience to her post as Communications Manager for Boutique Hotel Group. a Schrager hotel. She oalso P u b lic R e la t io n Grand s M a n ain g e mNew ent f S a le s has held M a r and i d e t h P the o s t New YorkR Helmsley a n i C a rr MCDel e li n at eB eD nir ne it senior sales positions with the Sheraton Park Avenue. Sales and Marketing C o r p o r a t e D ir e c t o r o f DP iru eb clict o rR oe fla t io n s H u m a n R e s o u rce s M a Or idp ee nt h P o s t D ir e c t o r o f R e v e n u e V .V . e s id e n t a n Relations d COO S te v e M a rx C h a ir m a n Rani Carr E . New York. to Reservations Director of a large Central Reservations Office. G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir . o f D e v e lo p m e n t B i l l H o w e l l R e g io n a l C o n t r o lle r M icof h a eRevenue l M u rp h y T o m P Management o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in Director and Yield C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n D ir e c t o r o f H u m a n R e so u rce s O pen V .P . Carr’s experience P encompasses all facets u c c in i G r o u p E d Aof v o lthe reservations S t e v e area D i M a r iafrom Reservations Agent. P . Rassnick is responsible for graphic design. System where she built her hospitality career. R e s t a uShe r a n t D eimplements s ig n a n d D e v . P u c c in i G r o u p I . a rtn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 8 . for five years.r aMt ea nC ao gn et rr o l le management A s s s it a n t of C o n all t r o llediscount r h a z a l L a lw a n i M e r i R a s s n ic k Ms. P .T . and directed sales at the Soho Grand Hotel and theo fTribecca Hotel York. Prior. with particular focus on the Fortune 500 K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle corporate transient market. Rassnick earned a Bachelor of Arts Degree inP rPublic from Long Island University. andC oGIroversees internet channels and the GDS to maximize RevPAR. advertisement creation and direct mail for the C o r p o r a t etoC oBoutique n t r o lle r company and individual properties. . She came Hotel Group from Choice Hotels International. all printed collateral. she was an Account Executive for Gail Becker Associates of Great Neck. CW Post Campus. where she was a Sales Manager G h a z a l L a lw a n i at the Comfort Inn. She graduated E . o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v . Carr came to Boutique Hotel Group from Holiday Inn and Hospitality Franchise P r e s id e n t a n d C O O S t e v e M a r xfrom The University of Tennessee. G e n e ra l C o u n s e l D ir . Long Island.

strategy. San Francisco. for eight years. specializing in hotel and restaurant openings. option in Public Relations. Inc. Avol has 10 years of experience in the New York and Chief Engineer. He attended Los Angeles City College and is a certified Microsoft Systems Engineer. S a le s & M a r k e t in g C h r is P e r r y C o r p o r a t e D ir e c to r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r Jim Coyle G rna sp h i c D e s ig n o f P u b lic R e la tio M a n a g e m e n t o f S a le s Director. and technical services for the G r a p h ic D e s ig n company and for the in operations. K in spublic e y D y c k mrelations an Post is responsible for media relations. as well as Boutique Hotel Group.V . Jim has a B. P . c in i G r o u p he was a freelance Ed Avol S t e v e D i M a r ia market. Jim has C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r provided advice and oversight for quality assurance and audits to hotels o f P uand b lic R e larestaurants t io n s M in a n a gthe e m e n t U. Prior. Wash. She comes to Boutique Hotel Group from Hotels and Resorts. She started her hospitality career as the Public Relations Coordinator at the Sheraton Hotel at Fisherman’s Wharf. In website P u caddition. founding the first internalG hcorporate public relations program. Hotel Web Site Marketing Assurance. degreeK e from School r r y C l u b the Cornell M i r ia m University M u rp h y L o u r d e s D e l of V a l l e Hotel Administration.Avol T .S. G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir . Daniel Boulud.C o n s t r u c t io n & D e s ig n V . where she was Vice President of C o r p Noble o r a t e C o n tHouse r o lle r Public Relations. Chico. M a n abegan g e r P r e s id ehis r o lle r n t a n hospitality d C AO s Os s it a n t C o n tcareer M e r i R a s s n ic k S t e v e M a r x designer for five years. restaurant promotion. and celebrity suites. San Francisco. imaging.V . As Corporate Director of Public Relations. G e n e r a l C o u n s e l D ir . C o r p o r a t e D ir e c to r o f S a le s B H G S t r a t e g ic C o r p o r a t e D ir e c t o r o f S a le s B H G S t r a t e g ic V e r o n ic a P o p o v a V e r o n ic a P o p o v a P a rtn e rs P a rtn e rs 9 .P . media relations. C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V . has extensive K e Jim r r y C lu also b M ir ia m M u r p h y food and L o u r dbeverage e s D e l V a lle background experience to balance his overall hospitality expertise. I . from California State University.. G h a z a l L a lw a n i hardware and software issues. S te v e M a rx C h a ir m a n B ill H o w e ll Edward Avol E . d D ev. P . Le Cirque. Post earned aP r e Bachelor s id e n t a n d C O Oof Arts Degree in Journalism. supervising building systems as an engineer R e s ta individual u r a n t D e s ig n a n properties.S.P . Edward Avol is responsible for corporate and individual property website development. Consultant C h ie f E x e c u t iv e O ffi c e r M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a nK i n s e y D y c k m Taonn y R o o p n a r a in D ir e c to r o f V .P . M a n a g e r A s s s it a n t C o n t r o lle r M e r i R a s s n ic k P u c c in i G r o u p Ed Avol S t e v e D i M a r ia M a r id e t h P o s t R a n i C a r r M e lin d a B e n n it   Jim has over 15 years of extensive experience in hospitality quality assurance and performance expertise. Consultant C h a ir m a n B ill H o w e ll C h ie f E x e c u t iv e O ffi c e r Marideth Post brings 11 years of hotel and restaurant experience to her role. o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e s o u rce s Open V .. she was the Director of Media Relations for Kimpton a z a l L a lw a n i Hotel & Restaurant Group.Marideth Post Public Relations. Kirkland/Seattle. company e-mail server maintenance.T . brand management and promotions for the company and individual properties. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r Systematic Technology/Systems Management. and Europe o f S a le s for Ian E Mx tea rrind ae l t Sh a Pleos s tF o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r R a n i C a rr M e li n d a B e n n it Schrager. I . Jim’s website marketing ability has proven extremely E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r value and cost-effective for the hotel industry. Consultant R e s t a u r a n t D e s ig and n a n d D Quality ev. all computer-related functions. E . S a le s & M a r k e t in g H u m a n R e so u rce s C h r is P e r r y O pen C o r p o r a t e C o n t r o l le r As Systems Manager for Boutique Hotel Group.P .

V .Our Approach • We attempt to leverage the existing appeal. without a massive capital infusion. T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y Open R e s t a u r a n t D e s ig n a n d D e v . C o r p o r a t e C o n t r o l le r G h a z a l L a lw a n i P r e s id e n t a n d C O O S te v e M a rx • The end result is a revitalized. invigorated product that makes people feel gratified. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V . • C h a ir m a n Updating and enhancing the decor and physical plant when needed. and increasing B ill H o w e ll efficiencies -. C o n s t r u c t io n & D e s ig n V .T . P . P . • Capturing new business and leisure guests. S a le s & M a r k e t in g a trueM i cboutique h a e l M u r p h y experience. P u c c in i G r o u p B H G S t r a t e g ic P a rtn e rs I . services and amenities and public relations. comfortable and enriched by E .to make the hotel more appealing to new business sources. willing to pay higher rates. G e n e r a l C o u n s e l D ir . without alienating current customer base. M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e li n d a B e n n it E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 10 .P . developing the service culture. activities. equity and history of an asset whenever possible adding value through a fresh approach and style. C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n • Creating new awareness and appeal through innovative guest programs.

customer entertaining. • C h ie f E xC eh caui rt mi v ea n O ffi c e r Enhancement of revenue management practices. e s ig n V . rT e.T . nS a le s & M a r k e t in g H u m a n R e s o u r c e s M e r i R a s s n i c kC h r i s P e r r y Open G r a p h i c D e s ig n C o r p o r a t e D i r eMc teo rri R a s s n i c k o f P u b lic R e la t io n s M a r id e t h P o s t C o r p o r a t e D ir e c t o r oE f x Pt eu rb nlica l RSe alal et ios nF so r c e M a rKi de er tr hy PC ol us bt B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs C h r is P e r r y E x t e r n a l S a le s F o r c e K e r r y C lu b D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr D ir e c t o r o f R e v e n u e M aC nRa Og e Sm u ep ne t r v i s o r RM ai nr iia Cma rMr u r p h y C R O S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C o r p o r a t e D ir e c t o r N a ot ifo Sn aa lel Ss a le s M a n a g e r M e liLnoduar dB ee sn nD ite l V a l l e N a t Cio on rap l o Sr aa let e s DM i ra en ca t go er r o f S a l e s L o u r dVees r Do ne il cVa a Pl l eo p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 11 . r . P u c c in i G r o u p G r e g B in g a m a n S t e v e M a r xT o n y R o o p n a r a i n V .P . P . a r k e t in g O g i o n a l C o relations. C o n s t r u c t io n & D e s ig n R e s t a u r a nTt oDme sPi go ni t ea vn ed nDt e v . gM Ba inn aggae mr a n Ed Avol R e g io n a l C o n t r o lle r AT sosns yi t aRn ot oCponn at rr oa lil ne r S t e v e D i M a r ia I . a z a l uncover L a l w a nC hi ie f Eadditional NYC based sales team casting a wider netG hwill C o r p o r a t e C o n t r o lle r K in s e y D y c k m a n Our network of sales and marketing coversC o the r p o r a t eglobe. P . eP nr et s id e n t a n d C RO epublic n t r o l le r D i r e c t o events. G e n e ra l C o u n s e l M ic h a e l M u r p h y T o m P o it e v e n t E . M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia H u m a n R e so u rce s O pen D ir e c t o r o f G r a p h i c D Ve s. techniques. S a l e s & Metc. f D e v e l o p madvertising. P . Pi g. C o n payroll. r of V .P . o f D e v e lo p m e n t GI . and technology. G e n e r a l C o u n s e l D ir . otravel. K i n sBe iyl l DH yo cw keml l a n • x e c u t iv e O ffi c e r opportunities and penetrate accounts more effectively.Benefits of BHG Sales and Revenue Management Team to the Hotel • C h a ir m a n Room night crossover from contracted accounts. C o n t r oP lrlee rs id e n t and CO O G h a z a l L a lw a n i S t e v e M a r x • Economics of scaleD ii. M ic h a e l M u r p h y P u c c in i G r o u p R e s t a u r a n t D e s ig n a n d D e v .e. cross-selling B i l l H o w e l l with NYC travelers. s t r u c t io n & Dtradeshows. E .V .V .

o f D e v e lo p m e n t G r e g B in g a m a n T o n y R o o p n a r a in R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e s o u rce s Open Overall productR eins t a need ofr necessary u r a n t D eof s ig ncapital a n d D e v . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V .V . E . o f D e v e lo p m eP nr et s id e n t a n d C RO eOg io n a l C o n t r o lle r D ir e c t o r o f leisure orientedS tand needs to drive corporate business. C o r p o r a t e C o n t r o lle r B i l l H o w e l l • No national sales representation in key domesticC hand international feeder cities. S a le s & M a r k e t in g G r a p h ic D e s ig n C h r i s P e r r y business amenities to properly M e r i R a s s n ic k G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s C o r p o r a t e D ir e c t o r r id Reetlah t ioP no ss t o f PMu ab lic M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o r c e K eK rer ry r Cy l Cu bl u b B H GB HS Gt r a St et r ga ict e g ic P a rtn e rs P a rtn e rs V . T .P . M a n ato g e ralso include A s s addition s it a n t C o n t r o lle P u c c in i G r o u p Ed Avol compete in the corporate R e s t a u r a n t D etransient s ig n a n d D e v . G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir . P .Marketing Positioning Overview C h a ir m a n B il l H o w e l l Current Positioning in the Marketplace C h ie f E x e c u t iv e O ffi c e r • Weak name recognition in the marketplace for such asset. P . P . I . however customer base is narrow. nager P u c c in i G r o u p Ed Avol S t e v e D i M a r ia A s s s it a n t C o n t r o lle r S t e v e D i M a r ia V .P . and group I . S a le s & M a r k e t in g C h r is P e r r y H u m a n R e so u rce s Open D ir e c t o r o f R e v e n u e M anagem ent D ir e c t o r o f R e v e n u e M a n aRg ae mn ie Cn ta r r R a n i C a rr C R O S u p e r v is o r y C R O S u p e r v is o r M i r Mia imr i aMmu rMp hu yr p h C o r p o r a t e D ir e c t o r o f S a le s it C o r p o r a t e D ir e c t o r o Mf Se al in le sd a B e n n M e li n d a B e n n it N a t io n a l S a le s M a n a g e r N a t io n a l S a le s M a n a g e r L o u r dL eo su rDdeel sV Da lel el V a lle C o r p o r a t e D ir e c t o r o f S a le s C o r p o r a t e D ir e c t o r o f V e r o n ic a P o p o v a S a le s V e r o n ic a P o p o v a 12 . P . e v e M a rx G r e g B in g a m a n High repeat business. M a markets. C o n s t r u c t io n & D e s ig n Hotel’s market mix is predominantly M ic h a e l M u r p h y T o m P o it e v e n t V . G e n e ra l C o u n s e l D ir . investment. K i n s ea y Dlandmark yckm an • C h a ir m a n Weak sales presence created by inexperienced sales team and improper deployment. T . ie f E x e c u t iv e O ffi c e r • P r e s idrate e n t a n management d COO Lack of base corporate accounts due to inadequate and difficult product causing hotel to predominantly G h a z a l L a lw a n i K in s e y D y c k m a n C o r p o r a t e C o n t r o l le Sr te v e M a rx G h a z a l L a lw a n i rely on discount business channels to drive occupancy. • • • E .V .

financial. D ir e c t o r o f V . C o n s t r u chotel t io n & D ein s ig nthe market V . vent G r e g B in g a m Ca hnie f E x advertising. P . SD airlee sc t&o r M o af r Rk ee tvine gn C h rMi sa Pn ae gr re ym e n t M a Or idp ee nt h P o s t R e s t a u r a n t D e s ig n a n d D e v . universities. M a n a g e r Ed Avol G r a p h ic D e s ig n M e r i R a s s n ic k A s s s it a n t C o n t r o lle r S t e v e D i M a r ia P r e s id e n t a n d C O O S te v e M a rx • Track a new competitive set. Ed B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs A s s s it a n t C o n t r o lle r S t e v e D i M a r ia ue R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e l in d a B e n n it C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle G r a p h i c D e s ig n E x t e r n a l S a le s FM oer rc ie R a s s n i c k K e r r y C lu b C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r C o r p oo fr aS taele Ds ir e c t o r M e li n d a B e n n it o f S a le s V e r o n ic a P o p o v a N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 13 . new customer base. • C h a ir m a n B ill H o w e ll Develop business mix that is representative of targeted corporate accounts and business segments such as banking. bathroom Gupgrade BHG amenities. P u c c in i G r o u p G h a z a l L a lw a n i I .T . M a n a g e r Avol to make the Hotel theP choice u c c i n i G r o ufor p the market. R e so u rce s Open C h r is P e r r y r p o r a t e C o n t rhave o l le r All public areas and food and beverageC o venues received adequate makeover and repositioning to drive a revived interest from a R e s t a u r a n t D e s ig n a n d D e v . P . G e n e r a l C o u n s e l M ic h a e l M u r p h y • Stronger affiliations with the locally based corporations. and city governments C o r p o r a t e D ir e c t o r D ir . • E . T o n y R o olegal p n a r a inand entertainment. functional work stations.” T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H uo fm Pa un b Rlice s Ro eu lar c teios n s V .C h a ir m a n B il l H o w e l l Desired Positioning in the Marketplace C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n • Appealing product which will include a more effective bedding configuration. K in s e y D y c k m a n • H um an fashion. h a e l M u r p h ypharmaceutical. h a z a l L a lw aand ni • Solidify position among a wider population of business professional and more upscale leisure travelers who would not have considered P r e s id e n t a n d C O O S te v e M a rx hotel under past product conditions. required FFE replacement. C o n s t r u c t io n & D e s ig n V . P .T .V . soft C o r p o r a t e C o n t r o lle r goods renovation. o f D eoffering v e lo p m e n t a different R e g io n aexperience l C o n t r o lle r D ir e c t o r o f Position as “the boutique for guests. G e n e ra l C o u n s e l D ir . P . minibars. S a le s & M a r k e t in g E . T o m P o it eaccounting. o f D e v e lo p m e n t R e g io n a l C o n t r o lle r e c u t iv e O ffi c e r M ic medical.V .P . I .P .

G e n e Representation in all selected BHG tradeshows and Rcustomer events. Priceline. M a n a g e r internet Aproviders.discount as HRN.P . C o r p o r a t e C o n t r o l le r • The meeting and catering opportunities provided by The Hotel allows sales to target corporate meetings and secondary G h a z a l L a lw a n i E . P . T . o f D e v e lo p m e n t e g io n a l C o n t r o lle r D ir e c t o r o f V . V . M aalliance nager A s s s it areferral n t C o n t r o lle program. C h ie f E x e c u t iv elegal. P . S a le s & M a r k e t in g C h r is P e r r y • E . entertainment. pharmaceutical. T . M ic h a e l M u r pincentive hy T o m P o it e v e n t V . nationally and internationally.V .BHG Sales Advantages C h a ir m a n B ill H o w e ll Sales Advantages • ie f EBHG x e c u t iv e sales O ffi c e r and marketing team. P rKe isnids ee ny t Da yn cdk mC Oa On • Review all consortia and mega agency agreements S t e v e M a r x for preferred status positioning as supported by key BHG relationships. Quikbook. C o n s t r u c t io n & D e s ig n events. I . C o n s t r u c t io n & D e s ig n V . Ed Avol S t e v e D i M a r ia C o r p o r a t e D ir e c t o r C oo rf p Po ur ab t lic e DRiree lac tt oior n s o f PMu ab lic r id Reetlah t ioP no ss t M a r id e t h P o s t E xE txe tren ran l aS l a Slea sle Fs o Fr coer c e K eK rer ry r Cy l Cu blu b B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs D ir e c t o r o f R e v e n u e t D ir e c t o rM oa fn Ra eg ve emn ue ne M a n aRg ae mn ie Cn ta r r R a n i C a rr C R OC RS uO p Se ruv pise or rv is o r M i r Mia ir m iaMmu rMp hu yr p h y C o r p o r a t e D ir e c t o r C o r p o r a t e Do irf eS cat leo r s o Mf Se alin le sd a B e n n M e li n d a B e n n it it N a t io Nn aa lt ioS an lea sl SM a alen sa gMe ar n a g e r L o u r dL eo su rDdeel sV Da lel el V a lle C o r p o r a t e D ir e c t o r o f S a le s VCe or rop no ircaat eP oD pir oe vc tao r o f S a le s V e r o n ic a P o p o v a 14 . r Participation and cross-sell P u c c in i G r o u p Ed Avol S t e v e D i M a r ia G r a p h ic D e s ig n C h r i s M e r i R a s s n ic k P e rry G r a p h i c D e s ig n Reinforce The with I . G h aannual z a l L a lw a room n i B i l l night financial. medical. P . s s s it a n t C o n t r o llesuch r M e r i R a s s n ic k P u c c in i G r o u p sales relationships. etc. Years of “City” sales experience providedC hby • Utilize deep BHG National and International customer relationships for solicitation and negotiation of qualified corporate and K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r C h a ir m a n H o w e ll travel agency accounts capturing commitments thru ongoing RFP process. P . G e n e ra l C o u n s e l D ir . P . via strong R e s t a u Hotel’s r a n t D e s ig n position and D ev. Primary focus on the banking. Expedia. O ffi c e r advertising and fashion markets. ra l C o u n s e l D ir . o f D e v e lo p m e n t P r e s id e n t G r e g B in g a m a n S t e v e R e g io n a l C o n t r o lle r R o o p n a r a in and CO O M a r xT o n y D ir e c t o r o f H u m a n R e so u rce s Open V . S a le s & M a r k e t in g • • M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s Open R e s t a u r in a n t BHG D e s ig n aon-property nd D ev.

C o n in s t r uall c t io nBHG & D e s igadvertising n V . V . advanced I .boutiquehg. •P . Belgian bed linens and frette robes.G ohf aDinitiatives e v e lo p m e n t M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n • R e g io brand n a l C o n t r oand lle r an Overnight D ir e c t o rSensation of V . K in s e ywww. PC rhe ies idf Ee xincluding n et c au nt ivd eC O ffiO c e r jetBlue Airways alliance. etc. n V I. upgraded bath products. web site design. C o r p o r asupported t e D ir e c t o r D ir e c t o r o marketing f Revenue C o r p o r a t e D ir e c t o r t a u database r a n t D e s ig n a n d and D e v .com D yckm an Opportunities also include search engine positioning.BHG Marketing Advantages C h a ir m a n B il l H o w e ll Marketing Advantages • C h ie f E x e c u t iv e O ffi c e r Inclusion in the BHG corporate website providing enhanced visual and informational content. S te v e M a rx G r a p h ic D e s ig n • E . photo support. P . M a n Reservation/PMS ager A s s s it a n t reporting C o n t r o lle r • In-house graphics and marketing support to manage brand and individual and cost M a property r i d e t h P o s t creative consistencies R a n i C a rr M e l incontrol. collateral development and printingD is controlled thru this department. P . complimentary cappuccino and A sR sesgitioa nn at l CCoprogram r a l C o u n s e l R e s t a Du rira. V . Cn to nD s et rs uigc nt io an n &d DD ee sv ig. pen • G r a p h i c by D e s ignewest n AdvantagesR e sin features technology. o Mf aD ne av ge loe rp m e n t o nn t trroo lle lle rr D ir e c t o r o f V . Exposure to all BHG marketing partnerships. user analysis and on-line seamless reservation C o r p o r a t e C o n t r o lle r • C h a ir m a n B ill H o w e ll G h a z a l L a lw a n i availability. G e n e Participation in popular BHG brand signature amenities including welcome drink. database capturing. T . d a B e n n i t All P u c c in i G r o u p Ed Avol S t e v e D i M a r ia M e r i R a s s n ic k o f P u b lic R e la t io n s M anagem ent o f S a le s C o r p o r a t e D ir e c t o r ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r advertising. S a le s & M a r k e t in g M ic h a e l M u r p h y P u c Tc oinmi GP ro oi tue pv e n t G rEedg AB vi no gl a m a n TS ot en vy eR Do oi pM naarri aa i n M e r i R a s s n ic k H u m a n R e s o u rce s C h r is P e r r y espresso bar. providing access to 1 million person database KSi nt es ev ey DM yacrkxm a n and primary positioning on corporate website. travel agency fax shots and email blast campaigns. . G e n e r a l C oParticipation unsel D ir . . C o r p o r a t e C o n t r o l le r z a l L a lw a n i E . Oin-room CD players and VCRs. P .PT. P . direct mail. & M a r k e t in g including leisure T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y P r e s id e n t a n d C O O O pen Exposure to GDS advertising. o f P u b lic R e la t io n s M anagem ent o f S a le s E x t e r n a l S a le s F o r c e M a r id e t h P o s t K e r r y C lu b B H G S t r a t e g ic P a r tn e rs B H G S t r a t e g ic P a rtn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r R a n i C a rr M ir ia m M u r p h y C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r M e li n d a B e n n it L o u r d e s D e l V a ll e N a t io n a l S a le s M a n a g e r CL oor up ro dr ae tse DD eirl eVc at ol lre o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 15 . S a le s program.

t D e s ig n a n d D e v .P . T.BHG Revenue Management Advantages C h a ir m a n B ill H o w e ll Revenue and Yield Management Advantages • h ie f E x e c u t iv e O ffi c e r fulfills the following functions: Corporate Director of Revenue and YieldC Management K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r C h a ir m a n B ill H o w e ll • G h a z a l L a lwwithin ani Management of and positioning the GDS. P .revenue analysis A opportunities and available revenue and resources to make smart E . P . and utilize relationships to drive business as needed through strategic pricing and effective marketing positioning. with emphasis on management of various discount internet channels D ir . • E .P . a n R e so u rce s and GDS RevPAR selling e v e Mand a r x T o nhigh Open • Implements operating for D ir . Quikbook. M a n a g e r Ed Avol T o n y R o o p n a r a in H u m a n R e s o u rce s G r a p h ic D e s ig n C h r i s S t e v e D i M a r ia A s s s it a n t C o n t r o lle r S t e v e D i M a r ia G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r • P e rry C oo rf p Po ur ab t lic e DRiree lac tt oior n s o f PMu ab lic r id Reetlah t ioP no ss t M a r id e t h P o s t D ir e c t o r o f R e v e n u e t D ir e c t o rM oa fn Ra eg ve emn ue ne M a n aRg ae mn ie Cn ta r r R a n i C a rr C o r p o r a t e D ir e c t o r C o r p o r a t e Do irf eS cat leo r s o Mf Se alin le sd a B e n n M e li n d a B e n n it Align the Hotel with various discount channels such as Hotel Reservations Network (HRN). P . P u c c in i G r o u p G r e g B in g a m a n Ed Avol I . o f D e v e lo p m e n t R e g io n a l C o n t r o lle r P r e s id e n t a n d C O O D ir e c t o r o f V . C o n s t r u c tand io n & D monitors e s ig n V all . etc. M anager s s s it a n t C o n t r o lle r Open M e r i R a s s ntools ic k Continually identifies new I . Priceline.hotel S a le s & acquisitions.V . • ie f E x e c u t iv e O ffi c e r Oversees daily yield managementC hand ensures sales quality control and effective cross-sell practices through ongoing K in s e y D y c k m a n training and evaluations.V . o BHG f D e v e lo pstandard m ent R e g io n a l C o n t rprocedures o lle r D ir enewly c t o r o f acquired V . it Hotwire. G e n e ra l C o u n s e l M ic h a e l M u r p h y P r e s id e n t a n d C O O S te v e M a rx C o n t r o l le r C o rp o r a te G h a z a l L a lw a n i Sets individual hotel rate strategies as required. C o n s t r u c t io n & D e s ig n V . M a r k e t in g • R e s t a u r a n t D e s ig n a n d D e v .T . S a le s & M a r k e t in g C h r is P e r r y T o m P oto it e maximize vent G r e g B in gduring a m a n S tlow y R o o demand p n a r a in H u mperiods. G e n e r a l C o u n s e l M ic h a e l M u r p h y T o m P o it e v e n t P u c c in i G r o u p business R e s t a u r a ndecisions. E xE txe tren ran l aS l a Slea sle Fs o Fr coer c e K eK rer ry r Cy l Cu blu b B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs C R OC RS uO p Se ruv pise or rv is o r M i r Mia ir m iaMmu rMp hu yr p h y N a t io Nn aa lt ioS an lea sl SM a alen sa gMe ar n a g e r L o u r dL eo su rDdeel sV Da lel el V a lle C o r p o r a t e D ir e c t o r o f S a le s VCe or rop no ircaat eP oD pir oe vc tao r o f S a le s V e r o n ic a P o p o v a 16 . P . Expedia.

V . G e n e ra l C o u n s e l M ic h a e l M u r p h y • C h a ir m a n Star Report: monthly report indicating share percentage based on occupancy.T . S a le s & M a r k e t in g C h r i s P e r r of y Phaser: Provided by TravelClick. P . this report acts very E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r C o r p o r a t e D ir e c t o r o f S a le s B H G S t r a t e g ic K e r r y C lu b M i r ia m M u r p h y L o u r d e s D e l V a lle r o n ic a P o p o v a P a r t n e r s similar to a star report indicating your share of business thru the GDS. ADR and RevPAR vs. • P r e s id e n t a n d C O O C h ie f E x e c u t iv e O ffi c e r S te v e M a rx K in s e y D y c k m a n HotelRevMax: providing similar reporting information as Star.com: Another report feature by HotelRevMax which shops your competition’s daily rates available S te v e M a rx over from date R e s t a uthe r a n t internet D e s ig n a n d Dfor e v . weekend and monthly E . weekly. M a n aperiod ger A s s s it a nof t C oreport.P . C o n s t r u c t io n & D e s ig n V . this monthly report C o r p o r a t e D ir e Gc rt oa pr h i c D e s ig n D ir e c t o r o f R e v e n u e o f P u b lic R e la tMio en rs i R a s s n i c k M anagem ent indicates M a r id e t h Pthe o s t top 30 travel R a n agency i C a rr and C o r p o r a t e D ir e c t o r o f S a le s topM 30 e l in dcorporate a B e n n it accounts that are booking your hotel thru the GDS. a four week I . T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in m a n R e so u rce s C h r is P e r r y O pen P r e s id e n t aprovided nd COO Check-Rate. P .P . P . this report is distributed weekly and provides a snapshot your available daily rates against your competitive set thru the Sabre GDS system.BHG Revenue Management Advantages Revenue Management Advantages continued…B Cilhl aHiromwa en l l • C h ieindividual f E x e c u t iv e O ffi hotel cer Utilization of the following reports to set rate strategies against competitive set hotels and local market. S a le s & M a r k e t in g basis allowing BHG hotels to react immediately to market changesH uand competitive strategies. M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia Hotelligence: Also supplied by TravelClick. B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 17 . This report is ideal for for targeted sales solicitation M a rKi to de er tr hydrive PC ol us bt new business RM ai nr iia Cmainto rMr u r pour M e liLnoduar dB eewhile seeing what share of the business we are getting or losing from our key accounts. In addition. sn nD ite l V aalso lle competitive set. while also the same for C o r ptelling o r a t e D ir e c you to r D ir e c t o r o f information Revenue C o r p your o r a t e D ir collective e c to r oE f x Pt eu rb nlica l RSe alalet ios nF so r c e M aC nRa Og e Smu ep ne t r v is o r N a ot iof Sn aa lel Ss a le s M a n a g e r h y properties. however reporting on daily. Cco cn ins t ir uGc rt ioo un p& D e s ig n T o m P o it e v e n t V . in K in s e y D y c k m a n addition to identifying new business opportunities: C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i • competitive set. B i l l H o wbusiness e ll C o r p o r a t e C o n t r o l le r D ir . Eo df DAe vv oe llo p m e n t G r e g B in g a m a n R Se tg eio vn ea l DC io Mn t ar orlle i ar T o n y R o o p n a r a in G r a p h ic D e s ig n M e r i R a s s n ic k V . P u c c in i G r o u p I . ho af zD ae l v Le alol wp ma ne ni t R e g io n a l C o n t r o lle r D ir e c t o r o f V . as well as your top global geographicV e markets.V . n t r o lle r E . G e n e r a l C o u n s e l M ic h a e l M u r p h y • D Pir u. T . • D ir e c t o r o f H u m a n R e s o u rce s Open R e s t a u r a n t D e s ig n a n d D e v . P G.

S te v e M a rx R e s t a u r a n t D e s ig n a n d D e v . V . G e n e rand a l C o u nOn-going sel D ir . I . T . P .V . S a le s & M a r k e t in g C h r is P e r r y C o r p o r a t e D ir e c t o r o f P u b lic R e la t Gio rna sp h i c D e s ig n M a r id e t h P oMs et r i R a s s n i c k CE ox r tpe or rna at el SDa irlee sc t Fo ro r c e o f P u b lic R e la t io n s K e r r y C lu b M a r id e t h P o s t E x t e r n a l S a le s F o r c e K e r r y C lu b D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr D ir e c t Co rR oO f SR ue pv ee nr vu ise o r M anagem ent M ir ia m M u r p h y R a n i C a rr C R O S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e l in d a B e n n it C o Nr p ao trioa tne a Dl Sir ae clet os r M a n a g e r Loof uS ra dlees s D e l V a lle M e li n d a B e n n it N a t Cio on rap l o Sr aa let e s DM ira en ca t go er r o f L o u r d e s D e l V a lle S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 18 . P . Mamenities anager A s s s it a n t C o n t r o lle r P u c c in i G r o u p Ed Avol S t e v e D i M a r ia • Special Re-launch Event(s) • Special Re-launch Media Event • Develop Set of Unique Value-Added and Seasonal Packages • Create Signature Event • Establish Charity of Record B •H G Increase S t r a t e g ic Local Involvement / Establish Mutually-Beneficial Partnerships On-Property Creative Committee P •a r t n eCultivate rs B H G S t r a t e g ic P a rtn e rs V . true designated Gdestination h a z a l L a lw a n iboutique landmark hotel… A hotel with a proud. advantages for business travelers… S te v e M a rx Consistently invigorated by a consistent set C h ieof f E innovative x e c u t iv e O ffi c e r and purposeful guest programs. P . G e n e ra l C o u n s e l M ic h a e l M u r p h y Distinctive. o f M ic h a e l M u r p h y T o m P o it e v e n t D e v e lo p m e n t G r e g B in g a m a n A s s s it a n t C o n t r o lle r S t e v e D i M a r ia R e g io n a l C o n t r o lle r T o n y R o o p n a r a in • Re-Launch and On-going Promotional Vehicles • Establish Rfresh and promotions e s t a u r a nset t D e sof ig n unique a n d D e v .Public Relations Overview • C h a ir m a n B il l H o w e l l The Hotel C h ie f E x e c u t iv e O ffi c e r Instill the appropriate updated image and reputation of The Hotel in the minds of the media and consumers to result in editorial coverage and business K in s e y D y c k m a n development.P . P u c c in i G r o u p I . M a n a g e r Ed Avol Re-Launch E . C Promotional o n s t r u c t io n & D e s ig n Vehicles V . C o r p o r a t e C o n t r o lle r • • • • • • An established. promotions and activities tailored to business K in s e y D y c k m a n and leisure travelers… E . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V . P . o f D e v e lo p m e n t C o r p o r a t e C o n t r o l le r G Gr eh ga zBa inl Lgaal wm aanni R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e so u rce s O pen P r e s id e n t a n d C O O The Hotel: A blend of classic and contemporary themes and style. services. services and amenities enhancement… P r e s idB ei l nl Ht ao nw d e Cl l O O Highlight new amenities.T . rich and storied history that is evolving… C h a ir m a n Revitalized by a physical plant. S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k D ir e c t o r o f H u m a n R e s o u rce s Open V .P . Consistent Theme and Style • • D ir .

R a n i C a r r G r a p h i c D e s ig n • Historic travel niche media -.Travel Holiday.Crain’s Business.T .T .• • • • • • • C h ie f E x e c u t iv e O ffi c e r Media kit K in s e y D y c k m a n Individual Media Releases Pitch Letters C o r p o r a t e C o n t r o lle r Photography / Images G h a z a l L a lw a n i Boutique Hotel Group Media Kit / Materials Integration P r e s id e n t a n d C O O S te v e M a rx Media Relations • Media Calls / Hotel Tours E .HistoricTraveler. V . P . P .com. Conde Nast Traveler. P u c c in i G r o u p C h a ir m a n B ill H o w e ll V . • ClevelandD irhospitality media -.New York T o n y Times. R o o p n a r a Plain in H uo fm Pa un b Rlice s Ro eu lar c teios n s C h rMi sa Pn ae gr re ym e n t and local newspaper travel editors Dealer. M a n a g e r Ed Avol D ir e c t o r o f H u m a n R e so u rce s O pen V . Open M a r id e t h P o s t • National and local consumer travel magazines and outlets -. P .V . SD airlee sc t &o r M o af r Rk ee tvine gn u e M i c h •a e l M u rNational phy T o m P o i t e v e n t G r e g B i n g a m a n-. S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k A s s s it a n t C o n t r o lle r C O SO t e v e D i M a r i a P r e s id e n t a n d S te v e M a rx • National and local travel trade media -. P . o f D e v e lo p m e n t R e g io n a l C o n t r o lle r V . o f D e v e lo p m e n t G r e g B in g a m Ca hnie f R e g io n a l C o n t r o lle r R o o p n a r a in E x e c u t iv e O Tffio cne yr K in s e y D y c k m a n C o r p o r a t e C o n t r o l le r G h a z a l L a lw a n i I .com B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e l in d a B e n n it N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s MC oer lip no dr aat eB eD nir ne it c to r o f S a le s V e r o n ic a P o p o v a N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 19 .cnn.Travel Weekly. Travel Agent. C o Dr piroe rcat ot er oD f ir e c t o r E . concierge.com R e s t a u r a n t D e s ig n a n d D e v . M a n a g e r A s s s it a n t C o n t r o lle r M e r i R a s s n ic k • u c c i n i Gtravel r o u p and lifestyle E dfreelance Avol S t e v e D i M a r ia National and Plocal journalists.P . C o n s t r u c t io n & D e s ig n V . I . G e n e r a l C o u n s e l . C o n s t r u c t io n & D e s ig n M ic h a e l M• u r p h y o m P o it e v e n t Individual TMedia Visits • Hotel Press Trip • C h a ir m a n B il l H o w e ll Relations Materials Target Media R e s t a u r a n t D e s ig n a n d D e v . P . E x t e r n a l S a le s F o r c e C R O S u p e r v is o r • K e r r y C lu b M ir ia m M u r p h y Select broadcast and online media outlets -. G e n e r •a l C o u n sMedia el DEntertainments ir .

M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open V . V . invigorated product that makes leisure and business guests feel gratified.T . aggressive. G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t R e s ta u r a n t D e s ig n a n d D e v .• • Result C h a ir m a n B ill H o w e ll • The end result is a revitalized.V . P u c c in i G r o u p E .P . and flexibility with operational sensibility and consistent media interaction. o f D e v e lo p m eKn itn s e y G r e g B in g a m a n C o r p o r a t e C o n t r o l le r G h a z a l L a lw a n i I . S a le s & M a r k e t in g C h r is P e r r y C o r p o r a t e D ir e Gc rt oa pr h i c D e s ig n D ir e c t o r o f R e v e n u e o f P u b lic R e la tMio en rs i R a s s n i c k M anagem ent M a r id e t h P o s t R a n i C a rr C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s E Mx tea rrind ae l t Sh a Pleos s tF o r c e K e r r y C lu b E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic B H G S t r a t e g ic P a r tPn ae rr tsn e r s V . E . integrity. Boutique Hotel Group has a straightforward. (to accommodate media lead time). P .P . comfortable and enriched by a unique experience.T .P . P . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V . K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r G h a z a l L a Public lw a n i Today and Everyday -. o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v . creative.Boutique Hotel Group Relations • P r e s id e n t a n d C O O Simply. M a n a g e r Ed Avol a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e so u rce s O pen G r a p h ic D e s ig n M e r i R a s s n ic k P r e s id e n t a n d C O O S t e v e M a r xA s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir . originality. P . P u c c in i G r o u p I . media-centric approach to the practice of public S tBeCi lvhl aeHi roMmwaa enr xl l relations. C h ie f E x e c u t iv e O ffi c e r • A program and an image that will endure and scale well beyond the re-launch period. It combines long-range planning. S a le s & M a r k e t in g C h r is P e r r y D ir e c t o r o f R e v e n u e M anagem ent R CaRn Oi CS au rpr e r v is o r M ir ia m M u r p h y C R O S u p e r v is o r M i r ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C o r p o r a t e D ir e c t o r o f S a le s M Ne lia nt iod na a Bl eS na len its M anager L o u r d e s D e l V a lle N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c to r o f S a le s C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a V e r o n ic a P o p o v a 20 . G e n e r a l C o u n s e l M ic h a e l M u r p h y C h ie f E x e c u t iv e O ffi c e r D y c k m Ra eng io n V .

Style.T . o f impossible D e v e lo p m P er en st id e n t a n d C O ROe g io n a l C o n t r o lle r Training M ic h a e l MMoments u rp h y T o m P o it e v e n t G r e g B in g a m a n is S t e v e M a r x T o n y R o o p n a r a in of Truth Each guest interaction the wow opportunity Enneagram Promoting management communication/workability E . P . V .V . M a n a g e r A s s s it a n t C o n t r o lle r P u c c i n i G opportunity ro u p Ed Avol S t e v e D i M a r ia GM Hotline Guest/GM Guest Expert Manage productivity/guest trends • Other Enhancements and Opportunities • We have professionals create the following: • Reservation Shoppers Survey • Sales Shopper’s Surveys B H G S t r a t e g ic B H P Ga r St n t er ar st e g ic P a rtn e rs D ir e c t o r o f H u m a n R e s o u rce s O pen D ir e c t o r o f H u m a n R e s o u rce s Open V . M a n a g e r A s s s it a n t C o n t r o lle r Focus Groups Troubleshooting P u c c in i G r o u p Ed Avol S t e v e D i M a r ia Employee Opinion development R e s t a Survey u r a n t D e s ig n a n d DGuest/Manager/Employee ev. G e n e rLeadership al C ou n sel D ir . C o n s t r u c t io n & D e s igEliminate n V . G e n e r a l C o u n s e l ir . P . o f D e v e lo p m e n t R e g io n a l C o n t r o lle r Miracle Makers DProgram Exceeding Expectations/Rewarding Excellence M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in Mission Possible history/retention/development R e s t a u r a n t D e s ig n a n d D Guest ev. E .P . S a le s & M a r k e t in g P e rry G r a p h ic D e s ig nC h r i s M e r i R a s s n ic k G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r C o or pf o Pr ua tbelicD irR ee clat ot ior n s o f P u b lic R e la t io n s M a r id e t h P o s t M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o r c e K e r r y C lu b K e r r y C lu b D ir e c t o r o f R e v e n u e t D ir e c t o r M o af nR ae gv ee mn ue en M anagem ent R a n i C a rr R a n i C a rr C R O S u p e r v is o r C R O S u p e r v is o r M i r ia m M u r p h y M ir ia m M u r p h y C o r p o r a t e D ir e c t o r C o r p o r a t e Do irf eS c at oler s o f S a le s M e lin d a B e n M e li n d a B e n n it n it N a t io n a l S a le s M a n a g e r N a t io n a l S a le s M a n L o u r d e s D e l V a lle ager L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 21 . I .T . S a le s & M a r k e t in g C h r is P e r r y V . C o n s t r u c t io n & D e s ig n V . • • How we keep guests returning and referring is at the heart of the C h a boutique ir m a n hotel objective B ill H o w e ll • Redefine Customer Service as an Art and a Privilege • Getting to “WOW” through Personalized and Attentive Service – Heart of Boutique Experience C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n Core Values • • C o r p o r a t e C o n t r o lle r C h a i r m a n Not a mission of what to do. I . Pthe .Reinventing The Art of Hospitality Culture. P . Service. P . but a declaration of who we areB i l l H o w e l l G h a z a l L a lw a n i …every guest feeling as if he/she were visiting the home of an old friend C h ie f E x e c u t iv e O ffi c e r • K i n s e y D y c k m a nUniversity Turning Guests and Employees into Disciples and Raving Fans P r e s id e -n t BHG and COO S t e v e M a rx C o r p o r a t e C o n t r o l le r • To get to Zero Defect: training is important – but G h a zcreating a l L a l w a n self i sustaining culture is key.

B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs M anagem ent R a n i C a rr C R O S u p e r v is o r y C R O S u p e r v is o r M i r Mia ir m iaMmu rMp hu yr p h o f S a le s M e li n d a B e n n it N a t io n a l S a le s M a n a g e r N a t io n a l S a le s M a n a g e r L o u r dL eo su rDdeel sV Da lel el V a lle C o r p o r a t e D ir e c t o r o f S a le s VCe or rop no ircaat eP oD pir oe vc tao r o f S a le s V e r o n ic a P o p o v a 22 .P . M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e so u rce s C h r is P e r r y • A GDS electronic marketing campaign will be implemented to promote The Hotel and direct travel agents to its new placement. GDS o r p o r a t e C o n t r o lle r marketing. G h a z a l L a lw a n i Inventory. rates. fM Da env ae gloe pr m e n t D ir e c t o r o f M e r i R a s sV n. or plaques on hotels – we prefer to use hotel logo. Reservations will be faxed or emailed to the hotel. Pic. •V . and availability would be maintained on property and at BHG. G e n e r a l C o u n s e l M ic h a e l M u r p h y inventory maintained at the BHG CRO. S a le s & M a r k e t in g The Hotel room inventory and rates will be loaded into the SynXis Reservation System. • R e s t a u r a n t D e s ig n a n d D e v . and an overnight stay at the Hotel. G e n e r a l C o u n s e l D ir . and direct mail campaignC to existing transient guests. .T . ho af zD ae l v Le alol wp ma ne ni t R e g io n a l C o n t r o lle r D ir e c t o r o f V . Logo/Signage • A s s s it a n t C o n t r o lle r S t e v e D i M a r ia G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M anagem ent o f S a le s M a r id e t h P o s t R a n i C a r r M e lin C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D irdeac t Bnumber o re n n it Rack brochure and other property marketing materials and collateral would be modified to include the BHG toll free reservations Marketing Collateral o f P u b lic R e la t io n s M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o r c e K eK rer ry r Cy l Cu blu b BHG does not mandate BHG signage. M a n a g e r Ed Avol and enhanced to present a more attractive presentation. IP. Cn ot n Ds ter su igc tnio na n&d DD ees vig. B ill H o w e ll BHG reservation agents will receive training.V . fax blasts. while C h a ir m a n the requirements for a two way interface are evaluated. P . O pen P r e s id e n t a n d C O O S te v e M a rx Internet • G r a p h ic D e s ig n R e s t a Du irr a.Marketing and Reservation Transition C h a ir m a n B ill H o w e ll Reservation Transition Voice • C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n Replace existing number with BHG toll free number on all marketing materials and promotions (BHG toll free number currently generates 25% of the volume to our existing Portfolio and will be utilized to mitigate the loss of call volume through promotions. an Pon-property r e s id e n t a n d C O O presentation. flags. kSCa hlersi s & P Me ra rr yk e t in g T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s P u c c in the i G r o the u p Hotel’s website E d A v oand l e v e BHG’s D i M a r ia Internet booking engine that allows for real time bookings from the BHG would enhance interface itS t to Open E . C o n s t r u c t io n & D e s ig n V . P . • • C h ie Sf tEex ve ec u Mt ivae r xO ffi c e r K in s e y D y c k m a n GDS C o r p o r a t e C o n t r o l le r E . and corporate accounts).T o. P G. P u c c in i G r o u p I . travel agencies. n AR sesgs ioit an na lt CC oonnt tr ro olleller r V .

M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open G r a p h i c D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs V . C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V .P .T . P . P u c c in i G r o u p I . o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v .V . S a le s & M a r k e t in g C h r is P e r r y VALUE D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e li n d a B e n n it C R O S u p e r v is o r M i r ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 23 . G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir .Boutique Hotel Group INTEGRITY C h a ir m a n B ill H o w e ll C h ie f E x e c u t iv e O ffi c e r K in s e y D y c k m a n C o r p o r a t e C o n t r o l le r G h a z a l L a lw a n i SERVICE P r e s id e n t a n d C O O S te v e M a rx E . P .