A company’s face in the marketplace – What consumers know – What they believe – How they respond –The total

view a consumer has of a company and it’s “marks” –Differentiation within the market space

 Product identification/differentiation  Generate repeat sales (brand loyalty)  Generate new product sales

 Suggest product’s benefits & qualities.  Are easy to pronounce, recognize & remember.  Are registered & legally protected.

Types of brands
• • • • • • Premium brand. Economy brand. Fighting brand. Corporate branding. Family branding. Individual branding.

What comes to your mind ?
LAPTOP MOBILE LCD TV CARS PIZZA BURGER

DR. Zakir Naik
• A medical doctor by professional training. • The president of IRF. • The Brand ambassador for Peace TV. • A source of inspiration for millions.

• Dr. Zakir Naik is renowed as a dynamic international orator on Islam and Comparative Religion. Dr. Zakir Naik has delivered more than 1200 public talks in the U.S.A., Canada, U.K., Saudi Arabia, U.A.E., Kuwait, Qatar, Bahrain, Oman, South Africa, Italy, Mauritius, Australia, Malaysia, Singapore, Hong Kong, Thailand, Guyana (South America), Trinidad and many other countries, in addition to numerous public talks in India.

DR. Zakir Naik on…
• Polygamy. • Divorce. • Media and Islam.

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