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INTRODUCTION

Instagram - shortened combined word for Instant Telegram invented by Kevin Systrom and Mike Krieger on October 6, 2010, is
a free application for photo sharing primarily for Apple users.
April 3, 2012, gained them more than 50 million users, making
way for the application to be the number photo sharing website
there is to date
April 9, 2012, Facebook bought Instagram for $1 billion.

After being bought by Facebook, Instagram updated its Terms and


Conditions
a business or other entity may pay Instagram to display users
photo and other details in connection with paid or sponsored
content or promotions, without any compensation to you.

INTRODUCTION

The change causes an uproar on its users, the event intensified


when celebrities and photographers showed their disappointed over
the newly updated terms and conditions for their photos are their
businesses, therefore having Instagram use these photos for its own
revenue is a threat to them.

Instagram responded to those complains, January 2013 and it stated


You hereby grant to Instagram a non-exclusive, fully paid and
royalty-free, transferable, sub-licensable, worldwide license to
use the Content that you postInstagram also reserves the right
to share users information with companies affiliated with
Instagram, third party service providers, third-party advertisers
and other parties.

INTRODUCTION

December 2014, Instagram announced that it has


acquired 300 million users, defeating Twitter which
has a growing number of users of more than 250
million.

UTILITARIANISM

UTILITARIANISM

UTILITARIANISM
The research concludes that the issue of Instagram
and its issue on privacy, the societal cost is greater
than that of its societal benefits. Therefore is morally
unacceptable under the ethical principle of
utilitarianism.

RIGHTS
The ethics of rights states that an action is morally acceptable if it
promotes,
advances or respects human rights, otherwise if an action or a policy
suppresses,
tramples or disregards human rights, then it is morally unacceptable.
Rights of the user:

Right to privacy

The right to privacy is a human right which may restrain both government
and private party action that threatens the privacy of individuals.
Instagrams change of the terms and conditon states that ..[users]
hereby grant to Instagram a non-exclusive, fully paid, and royalty-free,
transferable, sub-licensed , worldwide license to use the content that you
post through the service.

RIGHTS

Right to be informed

Product information provided by a business should always be complete and


truthful.
Instagram was not honest because they chose to word the terms of
service in a way that is confusing with the intention of withholding
information and being deceitful. This violates the users right to
information.
Rights of Instagram:

Right to earn a living

The right to earn a living and enjoy the fruits of ones labor is a
fundamental right.
Since Instagram is a free app, it is only fair that they somehow earn
profit in other ways.

RIGHTS

In conclusion, Instagrams change of its terms and


conditions violated its users right to privacy and the right to
be informed thus making it immoral.

KANTIAN APPROACH
"People should do what is right because it is right in
order to be considered morally ethical.
- Emmanuel Kant
"A company must not deceive or withhold information
from its consumers.
- Emmanuel Kant

KANTIAN APPROACH

1st Categorical Imperative


"Act in such a way that your action can be considered as a
universal law.
Pictures are used against users "will".
There's no universal law such as taking advantage.
The New Privacy Policy of Instagram does not bear good will or
right action
2nd Categorical Imperative
"Do not treat a person as means but always an end.
Instagram changed its term of privacy after they had gained over
100 million users.
Instagram uses pictures as a tool to achieve their economic
goals.

KANTIAN APPROACH
Though it was a free application, it doesn't mean that
you can use the pictures as an advertisement or for
other purposes without someone's consent. It
contradicts the law of privacy.

JUSTICE AND FAIRNESS

DISTRIBUTED JUSTICE
Terms and Conditions
Legal Wordings
Lack of Understanding (Users)

RETRIBUTIVE JUSTICE
Ethical
Users agreed to the terms and conditions
No punishment
Artists filed a case on privacy issue
They cant so, they decided to deleted their accounts

JUSTICE AND FAIRNESS

COMPENSATORY JUSTICE
Instagram did notify the users about changing the Private
Policy
But they did not really change it
They cant pay damages because too many Instagram users

1 out of 3 is considered as ethical so the Instagram and the privacy


issue is considered as immoral since it did not pass all the (3) patents
of justice.

ETHICS OF CARE

Care ethics is developed based on the understanding of the


individual as an interdependent, relational being and emphasized
the importance of human relationships and emotion based virtues
such as benevolence, mercy, care, friendship, reconciliation, and
sensitivity Today the dominant ethical language comes from words
like freedom, interests, rights, and justice.

Instagram have care for its users knowing that they own their
content and Instagram does not claim any ownership rights over the
photos that users share. Instagram have their respect, they said
that they not have the intention to sell the photos.

VIRTUE ETHICS
Under virtue ethics, the ethical values that will be evaluated are:

Courage

Honesty

Justice

Temperance

VIRTUE ETHICS
This research proves that Instagram failed to satisfy all these four
virtues.
Therefore is morally unacceptable under Virtue ethics.

LEGAL ASPECTS

Instagram is a worldwide available application used by multiple users


from multiple countries, on this part of the paper, the reporter will
attempt to tackle the legal aspects made available from the sources.

Republic Act No. 8293 or (Section 2) Intellectual Property Code of the


Philippines 8293 or (Section 2) Intellectual Property Code of the
Philippines
Section 3: protects and recognizes the rights of every people that
will produce something that is rightfully theirs especially when
these creations will bring benefit to the people of the country
Section 4: explains that shall a persecutor from any event in any
country that the Philippines is also a partnered with, will have the
right to be covered by this law shall he file complaints regarding
the wrong treatment of his supposed intellectual property

LEGAL ASPECTS

Republic Act No. 10173 Data Privacy Act of 2012


Section 2: protects the privacy, the law suggest that privacy and
communication come together to promote modernization
In the United States, Privacy Act of 1974 is created to control the
information dissemination in order to protect the citizens private
life. The law also give the people their rights to see the records
about themselves.

CONCLUSION
We reporters conclude differently on the aspect of Ethical analysis.
Instagrams actions clearly do not follow the ethical theory of
Kantianism. Instagram users photos were used in order for them to
grain profit or achieve their economic goals, which is not the right
thing to do according to Kants Categorical Imperative theories that
states, Act in such a way that your action can be considered as a
universal law and Do not treat a person as means but always an
end. In utilitarianism, the analysis results to the case as a morally
unacceptable act for producing the lowest benefits and greatest
cost for both the company and the users concerning this area of
analysis. The finding suggests proper approach of presenting new
policies and law that should be thoroughly reviewed before
publicizing to avoid misinterpretations.