The size of the Indian organized retail industry is estimated at Rs. 13,000 crore at year end of 2000. Discount stores offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. Specialty stores such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, the Times Group's music chain Planet M, are focusing on specific market segments.
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Brand Strategy Assignment- I (Aditi Chauhan & Sadaf Mir)
The size of the Indian organized retail industry is estimated at Rs. 13,000 crore at year end of 2000. Discount stores offer discounts on the MRP through selling in bulk reaching economies o…