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CREATING A WORLD OF WOMANITY

NATASCHA VEGA-PERTUZ
TIE, JANUARY 2015

“Human rights are women’s rights.
Women’s rights are human rights.”
-Hillary Rodham Clinton
Former Secretary of State, US Senator, FLOTUS

WHAT IS WOMANITY?
The Womanity foundation is a global organization based mainly in Switzerland, that works to empower
girls and women, by providing them with equal rights to education, employment, security and making
their voices heard

A Big Global Mission

To contribute to a world where all women have equal & full social,
economic, political participation and where men are part of the
solution.

The Various Faces Of
Womanity
Give a Voice:
Nisaa Radio

Empower:
WomenChangeMakers

Educate:
School in a Box

Protect:
Womanity Award

The Role of the Awards
The Womanity Award was launched in 2013 with
the vision to be granted every other year
The role of the award is to:
• Fight violence against women
• Enable women focused organizations to
experiment with new models and ideas in fighting
violence against women

What Makes It Unique
• Innovation partner
• Scale up partner

The Collaboration & intelligence exchange
between both

Definition of Violence Against
Women:
THE UNITED NATIONS DEFINES VIOLENCE AGAINST WOMEN AS "ANY ACT OF
GENDER-BASED VIOLENCE THAT RESULTS IN, OR IS LIKELY TO RESULT IN,
PHYSICAL, SEXUAL OR MENTAL HARM OR SUFFERING TO WOMEN, INCLUDING
THREATS OF SUCH ACTS, COERCION OR ARBITRARY DEPRIVATION OF LIBERTY,
WHETHER OCCURRING IN PUBLIC OR IN PRIVATE LIFE."

The Impact of VAW

But They Face Multiple
Challenges
• VAW is a taboo subject (no one is really
talking about it)
• There is low awareness of Womanity and the
award
• Those who are aware of the award, may
perceive the application process as
complicated, turning many off from applying
or learning more

The Assignment
• Raise awareness of the Womanity Award in order
to increase “quality submissions” (15-20) in the
next round AND
• Reach a wide range of experts and NGO’s (NonGovernment Organizations) to expand current
network

IN ORDER TO ACCOMPLISH THIS WE
MUST GENERATE GREATER
AWARENESS OF WOMANITY

LEVERAGE THE CURRENT MOMENTUM
BEHIND THE CAUSE

AND MAKE WOMANITY THE CULTURAL
REFERENCE POINT FOR GENDER
EQUALITY BY CREATING A
GLOBAL MOVEMENT

Our Targeted Approach
Phase 1
Raise awareness of
Womanity by leveraging
influencers to help put a Create a
spotlight on the topic movemen
t

Phase 2
Capitalize on the
momentum to drive
interest of the award
and convince
influencers to get
involved

Why It Works
CREATE A REASON TO CARE ABOUT WOMEN
EMPOWERMENT AS A WHOLE:
RAISE AWARENESS OF WOMANITY

INTRODU
CE VAW
ENGAGE A
BROADER
AUDIENCE

Our inspiration lies not in the suffering, but
in the empowerment.
It’s about the small moments that start with
one person & inspire a massive cultural
change

Giving a New Meaning for Womanity
Live with Womanity
Teach with Womanity
Build with Womanity
Love with Womanity
Educate with Womanity
Hire with Womanity
Empower with Womanity
PROTECT with Womanity

To
A beacon of
hope in the
fight for
women
empowerment

Fro m
An organization
lacking a unique
voice

Creating a
world of
womanity one
individual at a
time

Consumer Journey
CULTURAL AWARENESS: 2 Months
Prior to application process/ post
ongoing support
Broader target knows that VAW
exists but are not moved
emotionally to get involved in the
solution

ADVOCATE: 18 Months
Award winners share their
experience with Womanity:
showcasing the local inspiring
stories

EVALUATION/
CONVERSION
: 4 Months

Influencers are exploring
the Womanity Award &
require the right
information to avoid
confusion & ignite action

BOND/EXPERIENCE: 12 Months

Our target spreads the word about the Womanity Award and/or applies. Winners
are identified & adaptation begins

Strategy Coming To Life
• Cultural
Awareness:
Newsletter
announcement
recommendations
• Evaluation/Conve
rsion: Website
evaluation/recomm
endation
• Advocacy: Social
media best
practices

THE “MOVEMENT” BEHIND
WOMANITY IS CURRENTLY UNDER
CONSTRUCTION

AND THE POSSIBILITIES OF WHAT THIS
WILL BE ARE INIFINITE!

THANK YOU TO TIE AND WOMANITY
FOR THIS OPPORTUNITY AND FOR
EXTENDING THE INVITE TO BE PART
OF THE SOLUTION!

INSPIRE
IGNITE
INFORM