Market Research

CAUSES of DEATH: 2001-03 in INDIA

Background
• Medical Certification of Causes of Death (MCCD) was introduced in the country. • At present, deaths occurring in urban medical institutions are only being covered under the scheme. • The gap was bridged to an extent by the ‘Survey of Causes of Death’ undertaken in sample villages of selected Primary Health Centres (PHC) in rural areas. • This is the Second Report on Causes of Death in the country, following the Maternal Mortality Report which was released in October 2006.

Market Research Process
• • • • • • • • Identify and Define Research Problem Choose the research design Determine the information needed Design data collection form Determine sample plan and sample size Organize and conduct research Analysis and interpretation of data Prepare report

Identify and Define Research Problem
To find the causes of death across various categories like cause, gender and geographic area
Research Problem

To improve and increasing the Life Expectancy of the citizen of India
Management Problem

Identify and Define Research Problem
• India Ranks 116 among 198 countries with a life expectancy of 69.9 years. • This is definitely below the global average. • Digging deep into the problem is required to figure out the cause of early deaths in India, also called as Latent difficulties.

Determination Of Information Needs
• Medical certification of causes of deaths (MCCD) is already in place but works only in urban medical institutions • The need here is to have a primary research done • Secondary research can not suffice • Ground work needed to be done at urban and rural level

Death reasons
REASONS PERCENTAGE

Non-communicable diseases Communicable, maternal and nutritional conditions Injuries

42 % 38%

10%

Illness

10 %

Death in Rural Vs Urban
Rural areas Urban areas

communicable, maternal, perinatal and nutritional conditions non-communicable diseases

41 %

Less than Rural area

40 %

56%

Injuries

Same

Same

Leading Cause of Death
Causes Percentage

cardiovascular disease respiratory diseases diarrhoeal diseases perinatal conditions acute pneumonia tuberculosis malignant and neoplasm Senility

19% 9% 8% 6.3% 6.2% 6% 5.7% 5.1%

Gender Difference
Diseases Male Female

diarrhoeal diseases tuberculosis Cardiovascular diseases

7% 7% 20 %

10% 5% 17%

Causes of death among children of age 0 to 4 years

• • • • • • • • • •

Perinatal conditions Respiratory infections Diarrhoeal diseases Other infectious and parasitic diseases Symptoms, signs and ill-defined conditions Unintentional injuries Nutritional deficiencies Malaria congenital anomalies Fever of unknown origin

(33%) (22%) (14%) (11%) (3.4%) (3.2%) (2.8%) (2.7%) (2.7%) (1.5%)

Causes of death Among infants
          Perinatal conditions Respiratory infections Diarrhoeal diseases Other infectious and parasitic diseases Congenital anomalies Symptoms, signs and ill-defined conditions Nutritional deficiencies Unintentional injuries Malaria Fever (46%) (22%) (10%) (8%) (3.1%) (3%) (2%) (1.4%) (1.1%) (0.9%).

Mortality rate in the age group 25-69
• • • • • • • • • • Cardiovascular diseases (25%) COPD, asthma, other respiratory (10.2%) Tuberculosis (10.1%) Malignant and other neoplasms (9%) Symptoms signs and ill-defined conditions (5.3%) Digestive diseases (5.1%) Diarrhoeal diseases (5%) Unintentional injuries (4.6%) Intentional self-harm or suicide (3%) Malaria (2.8%).

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