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Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English industrialist, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student .
In 1993, Branson was awarded an honorary degree of Doctor of Technology from Loughborough University. In 1999 for his "services to entrepreneurship". In 2000, Branson received the Tony Jannus Award for his accomplishments in commercial air transportation. Branson is the patron of several charities, including the International Rescue Corps and Prisoners Abroad On 7 December 2007, United Nations Secretary General Ban Ki -Moon presented Branson with the United Nations Correspondents Association Citizen of the World Award for his support for environmental and humanitarian causes
The book is filled with anecdotal examples of why bold principles such as integrity, honesty and hard work have led to success. Book includes:
Chapter 1 People Chapter 2 Brand Chapter 3 Delivery Chapter 4 Learning from Mistakes and Setbacks Chapter 5 Innovation Chapter 6 Entrepreneurs and Leadership Chapter 7 Social Responsibility
Lessons to be learned
Branson boils down success in business to these 4 things; an eye for opportunity, the ability to weigh up risk, the ability to protect against risk, and most importantly of all, luck!
At its heart, business is not about formality, or winning, or 'the bottom line', or profit, or trade, or commerce, or any of the things the business books tell you it's about. Business is what concerns us. If you care about something enough to do something about it, you're in business"
Branson places huge emphasis on value to the customer, striving to be the best service the customer can receive from anyone in that market sector. He believes that by giving the customer what they want, you stay profitable and in business In my view, a boss who is willing to party with all of their people – and pay attention to their personal concerns – has the makings of a great leader.
"There are no rules. You don't learn by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points"
4.Doing what you love
Throwing yourself into a job you enjoy is one of life's greatest pleasures “
By following our appetites and the things we were curious about."
5.Time is valuable
"Don't waste your precious time. Phone calls and emails can eat your day. Don't let them. No one will think less of you for getting to the point. "
6.Keeping it simple
Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."
7.Every Little Step Counts
“No one is asking you to save the planet. Just dream up and work on a couple of good ideas. No one expects you to find a global solution to Everything. Just make a difference where you can.
8.Being Who You Are
"What you're bad at actually doesn't interest people, and it certainly shouldn't interest you. However accomplished you become in life, the things you are bad at will always outnumber the things you're good at. So don't let your limits knock your self-confidence. Put them to one side and push yourself towards your strengths."
9.On what matters
"What really matters is what you create. Does it work or not? Does it make you proud?"
It’s worth mentioning that the Virgin group is made up of several hundred limited companies, so that the failure of one company never hurts another company. A fantastic example of mitigating risk.
Learn from mistakes
Richard openly admits his mistakes and explains how you should always learn from your mistakes, admit what went wrong, and never run away. Using innovation to work around problems is his forte and some great examples are covered in the book. Problems are a great resource for innovation.
1. Employees are number one. The way you treat your employees is the way they will treat your customers. 2. Think small to grow big. 3. Manage in the good times for the bad times. 4. Irreverence is OK. 5. It's OK to be yourself. 6. Have fun at work. 7. Take the competition seriously, but not yourself.