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PR & Digital

Communications
Tactics, Techniques and Writing Styles

kevin montalbo 11/11/2014

and other stuff you may need so that you wont


be dumbfounded when youre in the real world and
faced with a real life situation where you might end up
regretting not meeting me or not having in this class or course
in the first place. This is important, so its best that you sit
down, shut up and just listen, but I want you to participate
too, because if you dont participate, youre gonna
have a baaad time. Never gonna give you up, never
gonna let you down, never gonna run around
and hurt youuuuu. Never gonna sayyyy
goodbye, never gonna tell a lie
and hurt youuuu.

Effective Digital
Communication
Effective digital
communication is the
ability to create
persuasive
communications in
different media: be it
websites, video, audio,
text, or
animated multimedia.
-classle.com

Social Media

Social media refers to the means of


interactions among people in which
they create, share, and exchange
information and ideas in virtual
communities and networks.
-webcomm.tufts.edu

Popular Social Media Tools


and Platforms

Blogs
Facebook/G+
SEO
Twitter
Youtube/Twitch

Instagram
LinkedIn

www.socialsearcher.com

The Ten Commandments


for Social Media Managers

1. Thou shalt feed


your
community, not
your ego.

The Ten Commandments


for Social Media Managers

2. Thou shalt recognize followers with


gratitude.

The Ten Commandments


for Social Media Managers

3. Thou shalt
share content
useful to the
community

The Ten Commandments


for Social Media Managers

4. Thou shalt not moderate or censor


comments (unless they are
defamatory).

The Ten Commandments


for Social Media Managers

5. Thou shalt post


community
rules.

The Ten Commandments


for Social Media Managers

6. Thou shalt be transparent in all


decisions.

The Ten Commandments


for Social Media Managers

7. Thou shalt
not feed the
trolls.

The Ten Commandments


for Social Media Managers

8. Thou shalt converse and not


broadcast.

The Ten Commandments


for Social Media Managers

9. Thou Shalt
Respond to All
Queries Quickly

The Ten Commandments


for Social Media Managers

10. Thou Shalt Listen Before Speaking

10 Tips to Write Engaging


Facebook Posts

1.
2.
3.
4.
5.
6.
7.

Be natural.
Be relevant.
Be visual.
Be succint.
Be emotional.
Ask fans.
Post quotes.

CONTENT CURATION

Content curation is
the process of
sorting through the
vast amounts of
content on the web
and presenting it in
a meaningful and
organized way
around a specific
theme.
-www.bethkanter.org/content-curation-101/

Example of Content Curation

Machinima - Inside Gaming Daily - October 22, 2014 Episode- http://youtu.be/IILeXugx6o8

!!!HOMEWORK!!!

EXCLAMATIONS!!!!!
HOMEWORK!!!!!
MORE EXCLAMATIONS!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!
HOMEWERRRKKKKK!!!!

PR & Digital
Communications

kevin montalbo 11/11/2014

Tactics, Techniques and Writing Styles


and other stuff you may need so that you wont
be dumbfounded when youre in the real world and
faced with a real life situation where you might end up
regretting not meeting me or not having in this class or course
in the first place. This is important, so its best that you sit
down, shut up and just listen, but I want you to participate
too, because if you dont participate, youre gonna
have a baaad time. Never gonna give you up, never
gonna let you down, never gonna run around
and hurt youuuuu. Never gonna sayyyy
goodbye, never gonna tell a lie
and hurt youuuu.