Report on research + photography

Social Responsibility at
Bradford College
Ruth Wilson, November
2013

Definitions
 
 Corporate

social responsibility (CSR)

‘CSR is a concept whereby companies
integrate social and environmental concerns
in their business operations and in their
interaction with their stakeholders on a
voluntary basis.’
European European Commission (2001),
“Promoting a European Framework for Corporate
Social Responsibility”, Green Paper and COM 366,
Brussels

Definitions
 

Sustainability

‘The goal of sustainable development is
to enable all people through the world to
satisfy their basic needs and enjoy a
better quality of life, without
compromising the quality of life of future
generations.’
Bruntland Report, ‘Our Common Purpose’, UN,
1987

Social Responsibility Steering
Group







Ronan O’Beirne – Director of Learning
Development and Research
Andy Welsh – Group Chief Operating Officer
Clare Lamkin – Arts and Culture Manager
Assia Hussain – Diversity Plus Co-ordinatior
Emma Smith – Communities Officer
Khosro Jahdi – Business and Marketing
Lecturer with specialism in CSR
Margaret Naylor – Central Media Services
Ruth Wilson – CSR Project Manager

What we did
1

Long report on CSR at Bradford College
researched and produced

Aug 12 – Feb
13

2

Meetings of CSR conference steering group Aug 12 on

3

College Ethics Blog and twitter feed

Sept 12 on

4

Summary report, sent to all CMT May 2013

Feb 13

5

Community, environment and related
pages on website

May 13

6

College Ethics Guided Walk

May 13

7

3 photo shoots

May – Oct 13

8

Presentations and survey to senior
management

June + Sept 13

9

Textile Archive Guided Walk

Sept 13

11 Survey for students/staf

Sept 13

12 Photo exhibition at various buildings,
becoming permanent display in Old

October 13 to
present

The report sections
 Leadership

and governance
 Access and equality
 The student experience
 Learning, teaching, assessment and research
 Health, well-being, safety and security
 Environment
 Community and employer engagement
 Business and employer relations
The long and summary reports and powerpoint are
available on the Bradford College staff intranet, and
were disseminated via the staff e-newsletter and a
seminar.

The College Ethics blog

Some of the staf profiled in the blog:

CSR Surveys
Two surveys were carried out, one with senior management, one
with staff and students at sCollege events. A mix of handheld, tablet
and online voting was used.
Approx 56 respondents. Hand held voting and online.

The following attracted the most votes among senior
managers:
 Training for staff on sustainability, ethics and related issues
 A cross-College environmental campaign
 More volunteering and enrichment activities for students
 Strengthening a culture of openness, with guidance available
Also significant: review of sustainability in the curriculum,
community engagement strategy, consultation with staff and
students on sustainability priorities.

Examples from staf/student
survey

How important is it
that organisations
are socially
responsible?
Caring for the
environment

Working with local
communities

Caring for the
environment

Working with local
communities

Building the health
and well-being of
students and staff

Providing extra
activities and
opportunities for
students

Building the health
and well-being of
students and staff

Providing extra
activities and
opportunities for
students

Buying ethically (food,
materials, supplies)

Other

Buying ethically (food,
materials, supplies)

Other

What matters
most?

The photographs
Nearly all the photos are by Paula Solloway
The posters have a small explanatory caption in the bottom right
hand corner.
The exhibition toured all major college buildings and is now on
permanent display in Old Building.

Thank you
R Wilson, November 2013

To everyone who has helped, including interviewees,
people in photos, readers, survey participants, steering
group members, staf who help hang and manage the
exhibition and everyone at the presentation today.
Also: the College Research Fund and Diversity Plus for