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The tailor-made tailoring

service

Who are we?

Ozan
Dalolu

Eda
Boz

Begm
Kalemdaro
lu

Doukan
lertopra

Hilal
Karadeniz
Ta

Executive Summary
Bi terzi: a new generation tailormade tailoring service!
Focuses on customers all tailoring needs

omniwhere
A Young, dynamic & premium brand

What we offer
Premium

tailoring service
High quality tailors we have verified
Tailoring services that come to you
On site modifications and delivery
Network of tailors to choose from
Rating and feedback system
Mobile access via app

Turks love service, internet &


mobile phones
The

service industry accounts for


over 70% of Turkeys economy
One of the few countries where
McDonalds does home delivieries
Young population with increasing
economic opportuinites
Urbanization is 71.5% (2011)
Internet usage is 46.2%
Mobile phone usage is 94%

Whats out there?

One other tailor home


service available:
Terzievime.com
Only available by

phone call
Website is not mobile
friendly
Is based on one tailor
based in ekmeky
Only value added
content is a glossary of
tailoring terms

Key Partners
Tailors
Cargo agencies
Users
Banks and Assistant
services companies
App based payment
system
Singer

Key Activities
Solves the problem of
having to constantly
revisit a tailor even for
minor adjustments
Creates a network and
platform of high quality,
verified, trustable tailors
Good, fast end to end
tailoring services
Specially selected tailors
giving tailor services
Providing tailor or courier
options

Key Resources

License
Servers
Webspace
Connection
Brand Name
Domain name
Revenue Streams
Apps

Value Propositions
Customers
High perfomance product for premium
Tailored offering and solutions
Limited selections: Premium tailors in istanbul
Time and Energy Saving
Risk is reduced with verified, dependable tailors
Fixed price of service
Tailors
Membership to an exclusive network of tailors
Access to a brand new light weight sewing machine
Access to new customers
Service of web and app channel to other COs

Customer Relationships
High touch long term relationships
Dedicated customer service
Personal assistance
Online help (Telephone, Email, Online, Through app,
Whatsapp)
Strong interest in customer feedback

Customer Segments

Niche market
Individuals willing to a premium to save time and energy
People who need tailoring for their own outfits
Parents who need tailoring for their kids outfits
Young professionals who just do not have time
Anyone willing to pay a premium in order not to carry clothes, get
measured and then pick up again a few days later . . .

Key Resources

License
Servers
Webspace
Connection
Brand Name
Domain name
Revenue Streams
Apps

Channels
Selling channels
The Internet
App
Corp. engagement

CHANNEL PHASES
Awareness (Fashion magazines, Adwords, Webrazzi,
Word of mouth)
Evaluation (Availability through all social media
channels for Q&A, FAQ on app and website ,User reviews
,Step by step guide)
Purchase (App, Online, Direct Sales, Whole Sales)
Delivery (Physical, in person with cargo courier)
After sales (In app review, over the phone evaluation

Costs and Revenue

Market Analysis
More

than 3.7 million households in


Istanbul
There are 39 districts within Istanbul
Roughly 5000 tailors in Istanbul
Tailoring is a service used widely
without gender, age being a factor.

Key partners
Tailors

- interviewed and
selected
Cargo Agencies
Users
Banks and Assistant
services companies
App based payment
system
Singer

Key Activities

Bi terzi is going to collect the orders from the customers


by couriers who are well trained for taking
measurements. After they collect the orders, they
allocate them to the most appropriate tailors.

These tailors are selected and interviewed before they


are employed full time. As for the reason, couriers will
know where to take the clothes after they collect them
from the customers.

For an effective customer relationship, during and after


orders, customers can always reach someone from Bi
terzi through live talk on the application, telephone, email, or Whatsapp.

Bi terzi presents different options for customers. They


can either choose the tailor himself or the courier for
fitting. If the customer wants the tailor for fitting, the
price changes on an hour base including commuting
costs.

Value Proposition

Customers
Risk is reduced with verified, dependable tailors
Solving the need to carry clothes, get them tailored and pick
them up again
For tailor made clothes, solves the need to constantly revisit
Time and Energy Saving
Tailored offering and solutions
Limited selections: Premium tailors in istanbul
High perfomance product for premium

Tailors
Membership to an exclusive network of tailors
Access to a brand new light weight sewing machine
Access to new customers

Customer Relationships
Dedicated customer service
All channel communication

Telephone
Email
Online
Through app
Whatsapp

Strong interest in customer feedback

Channels 1
Awareness
Fashion magazines
Adwords
Webrazzi
Word of mouth

Evaluation
Availability through all social media channels for

Q&A
FAQ on app and website
User reviews
Step by step guide

Channels 2
Purchase
App
Online

Delivery
Physical, in person

After

Sales

In app review
Over the phone evaluation with first

customers

Customer Segment
Niche

market
Individuals willing to a premium to save time
and energy
People who need tailoring for their own outfits
Parents who need tailoring for their kids outfits
Young professionals who just do not have time
Anyone willing to pay a premium in order not
to carry clothes, get measured and then pick
up again a few days later . . .

Cost Structure Fixed


Costs
Employees
App/Web Designer
Administrative support
To minimize costs cyber offices will
be used (such as Urban Station)
Payment System costs
Cost Driven
Economies of scale
Tech & Content Fullfilment

Cost Structure Variable


Costs
Singer

sewing machines (>8kg)

Each tailor who is able to join our

selective network of tailors will be given


a portable sewing machine
Depending on expansion, this cost will
increase or conditions may change

Revenue stream 1
Commission

of 30% from every transaction

i.e. For a transaction of 100TL, BiTerzi will receive 30TL and the

tailor will receive 70TL


Prices will naturally be higher than market price as this is a
premium service
VIP

Membership

For an extra membership cost of 10TL/month remove ads and

have exclusive express access to tailors


i.e. A guarantee that 30minutes within your request you will
have a tailor at your service
Advertisements
Advertisments will be sold for website and app

Revenue stream 2
Cooperation

fee

Companies which are

working with white collar


will pay to fee for
tailoring services
Revenue
80% Commission from

transaction
15% Membership fee
5% Advertisements

P&L
DOGUKAN

Cash Flow
DOGUKAN

Thank you