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Retail Marketing Assignment -1

About MEGA MART


• Pioneer in the apparel value-retail segment
owned by Arvind Mills Ltd. Set up in 1994.

• Largest value-retail company in India present 45


cities! Top international and national brands.

• In 2008, Arvind Brands had announced its


intention to pump in around Rs 400 crore into
the retail venture, out of which the company
has already invested about Rs 250 crore* by
Jan 2009
Key Features
• Gift Vouchers
• Shopping and Savings Cards
• Caters to all age groups
• Clothing, Accessories, Footwear etc.
• Year round discounts
MEGA MART (Jayanagar 9th
Block)
A Brief Analysis
PRODUCT RANGE Not extensively done (The promotion
Store
Onat’par
Kid
The is(or
s Range
store located
’s less ideally
in
ambience many near
wascases ) in
above
 Banashankari Mega Mart although
Men comparison
’s
Jayadeva
average junction with similar retail
PLACE was– done
outlets in, an extensive wayvariouswith
The range Shirting
––light of musicproducts
trousers at thatin store
etc
playing
. by
the
 1 Store
Value Nation
many One Manager
of
brands
based
banners the
like
, busiest
Peter
pricing
drop downsjunctions
England
, for
etc , ). of
Indigo
somethe
being
(apparel background
small , John
), Players
did not , Cherokee
match etc.
, with
AMBIENCE 15 Permanent
–It
city called
had
But shoes small ,
Employees ‘ Value
posters Price
displaying
, belts & bags were there ’
Weekend
the––wide
the: of
– occasional
only
giving 180
pricethe
range
of–ofthe200
one announcements
particular
customer products
products theregarding
brand .. given
product
Mix of IT companies Other
PRICING Contract
Weekday: 75 – 100 when
–Few
the
at employees
amannequins
product
price range
which
. hired
. , is apparentlyfoot
in
Womenfallthe thewebsites
’s–Posters
commercial
is perceived
expected
Range with.establishments
local
to value
models of
increase & the
Ambience falls
endorsingbytheir
apparel
short of an
brand were
the customer
aesthetic
. put
PROMOTION Trial
1 appeal–&
Security upalteration
residential
Ethnicin : shvarah
near comparison
guard , rooms
the localities
entrance
at the available
Jole, .Neeru's
with nearby
entrance other
, .
Several –Print
products
Chitralekhaads . In
were
, Karigari
local
sold
, Sneha,
newspapers
at a
Size stores
discounted
ofNiarasuch
the , as Central
price
Zariwala
store was , Aurelia
quite, Shopper
small ’sin
fortnightly
EMPLOYEES Stop etc
–––Some
Formal. throughout
Occasional: Iris,TVScullers
and theRadio
yearforAds Her . ,
comparison
– Some with other
Allen depending
Solly Womenon Mega
, Auburn the Marts
Hill
demand,. ,
The store ’s design
Cherokee
supply, type , MissofPlayers and layout
product , Noi
etc,.
are
FOOT FALL changed Revolution periodically by the
 company’s own team