INDENTIFICATION OF SEGMENT CASA , FD & HOW TO INCREASE PROFITABILTY .

UNDER THE GUIEDENCE OF: MR. SUNIL YADAV AHMAD KHAN (BOM ICICI BANK)

SUBMITTED BY: RIYAZ

COMPANY PROFILE
ICICI Bank is India's second-largest bank with

total assets of Rs. 3,997.95 billion (US$ 100 billion) at March 31, 2008. The Bank has a network of about 1,308 branches and 3,950 ATMs in India and a presence in 18 countries. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).

NEED OF STUDY
To know about how many people get aware

about the savings.
 To find choice of investing money in different

schemes & policies.
 And collect suggestions and recommends for

further improvement.
 

OBJECTIVE OF STUDY
 To know about the customers perception about

CASA &FD;
 To find out the knowledge of customers about

the various product offerings of ICICI Bank.

RESEARCH MATHOLOGY
SOURCE OF DAT: Primary and Secondary SAMPLE SIZE :

100

 INSTRUMENT : Questionnaire  STATATICAL ANALYSIS : Percentage Analysis,

Pie Charts

FINDINGS
Ø Out of 100 (72 no of people don’t have any type of bank account and 28 no people are used.) Ø Ø Mostly Student and house wife are don’t have their own account. Ø Ø Out of 100 (69 no of people think that FD is more secure & profitable way to investment while 11 no of people think Gold & 19 no of people prefer Real Estate.)

SUGGESTIONS
ICICI bank has to need to launch some policies

and schemes according to financial conditions of semi-urban and rural areas person that they can easily afford.
 To
 

give more advertisement and aware the customers about the various services of account.

 

 

CONCLUSION
The end of part conclusion comes under the finding

report that most of people don’t have account due to high maintenance charges.
 Banking

sector is one of the most booming sectors in India. The penetration level is so high and in India less than 30% of population have bank accounts. There is a huge market for the banking products in the future in India.


LIMITATIONS
 The study base upon small population like -

100 sample.
 The time duration of the study is less then the

expected.

SCOPE OF THE STUDY
 This project can be base for students who are

doing project in related area.
 It will be helpful for the management to

identify customer segments & developed new schemes and policies.

THANK YOU

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