Professional Documents
Culture Documents
An
Introduction
Consumer Behaviour
Producer / Seller
Buyer
Principle of
Marketing
Consumer
Behaviour
- Group presentation 1
40 %
- Group presentation 2
50 %
- Mid test
10 %
: Introduction
Session #02
Session #03
: Consumer trend
Session #04
Session #05
Session #06
Session #08
Session #09 - 13
Requirements for CB
Customers vs Consumers
CUSTOMERS
People that spend their
money TO BUY your product
CONSUMERS
people who did not buy the
product, but going to enjoy it
User
Influencer
Buyer
Decider
Your
ads
layout
&
its
placement
- Name / brand of your product
A Class
AB Class
B Class
BC Class
C Class
D Class
E Class
A Class
AB Class
B Class
BC Class
C Class
D Class
E Class
kampus.okezone.com/read/2011/07/30/373/486189/inilah-kampus-swasta-termahal-di-indonesia
Segmentation measurement
Social Image
Quality
A Class
AB Class
B Class
BC Class
C Class
D Class
E Class
Function
Price
A Class
AB Class
B Class
BC Class
C Class
D Class
E Class
A Class
AB Class
B Class
BC Class
C Class
D Class
E Class
The Comparison
Selling
Profit
VS
Marketing
VS Branding
Customer
Satisfaction
Customer
Satisfaction
Profit
Customer
Loyalty
Profit
Individual Assignment
Choose a product, then analyze it on :
1. Advanced segmentation
2. Advanced brand (comparison)
3. Products promotion based on
five human senses