CORPORATE STRUCTURE

IPL

ORIGIN
Indian Cricket League
English Premier League
An accident?

TEAMSTeams

Auctioned Amount

Pune
Warriors

$370 million

Mumbai
Indians

$111.9 million

Royal
Challegers
Banglore

$111.6million

Teams

Auctioned Amount

Deccan
Chargers

$107 million

Chennai
Super Kings

$91 million

Delhi
Daredevils

$84 million

Teams

Auctioned Amount

Kings XI
Punjab

$76 million

Kolkata
Knight
Riders

$75.09 million

Rajasthan
Royals

$67 million

IPL

A Complete Business Model

Reading Poetry and watching cricket were the sum of my world, and
The two are not so far apart as many aesthetes might believe.

- Donald Bradman

PRODUCT MANAGEMENT

DIFFERENT WAYS OF
MARKETING
Concept Selling

Controversy

Marketing

MARKETING STRATEGIES

Dedicated sites for teams

Customized merchandize - online
Times Internet Ltd - Official online and mobile

broadcast partner
Live matches shown
Social networking
Official IPL mobile applications

TV RATINGS
Top daily soaps - TRPs 3 to 5.5
IPL Season 5 finale - TRP 9.68

IPL - A MARKETERS
PARADISE

FINANCIAL MANAGEMENT

REVENUE MODEL

REVENUE FROM MEDIA

BROADCASTING ANGLE
Television rights - sold for US$ 1.02bn

AD REVENUES FOR
BROADCASTER

REVENUE ANALYSIS FOR ADS

476.6/59=8 crore per match
30 seconds ad per over
5 minutes strategic time out
Total number of minutes for ads: 30 minutes
Revenue for 30 minutes = (30*60/10)*5 lakh =

9 crore
Revenue per over = 9/40 = 22.5 lakh

IPL
20%

MEDIA
RIGHTS
PRIZE
MONEY
8%

FRANC
HISEES
78%

SPONSORS

Advertiser
s

Title
Licensing

BROADCAST
E--RS

FRANCHISEE
S

IPL
Media
Rights

Sponsors
Merchandis
e
Advertising
Tickets

Bids
Franchis
e Rights

Share from:
Central Revenue
Media Rights

FRANCHISEE REVENUES
Media rights: To be shared equally among

franchisees
Sponsorship rights(IPL sponsors):To be

equally distributed among teams

Local Sponsorships: Team sponsorship

revenues
Gate Receipts: Major source of revenues.20%

of the seats are allocated to IPL

BOX OFFICE
Decline in number of releases
Tightly packed match for same duration as movie
IPL has a negative rub off on the revenues of movies

Different multiplexes like screen all the IPL matches

Finals and semi-finals telecasted in 3D

GOVERNMENT REVENUE
IPL season 1: 91cr
IPL season 2: Major loss of revenue
IPL season 3: 200cr

Direct Tax: 100cr

TDS from remuneration paid to different

stakeholders
Service Tax: 100cr
Advertising, marketing and consultancy services

HUMAN RESOURCE
MANAGEMENT

HELPFUL

SW

EXTERNAL
FACTORS

INTERNAL
FACTORS

To achieving the objectives

STRENGTHS

To achieving the objectives

Fast paced and exciting

Deeper penetration
High on emotion
Amalgamation of Cricket
with Bollywood

Huge Investments
Overseas Hosts
OPPORTUNITIES

HARMFUL

OT

WEAKNESSES

Weak IPL
Governance

Match fixing
Fatigued Indian
team
Club over Nation
THREATS

STRENGTHS
High flow of emotions
High visibility
Exciting and enthralling
Combination of cricket with Bollywood
Divided loyalties

WEAKNESSES

OPPORTUNITIES

WHAT IS THE FUTURE ?

Private Equity
IPL soon in USA
Change from

patronage to
ownership
Future of Cricket

Chill Out and Enjoy Cricket but do not slap

anyone !!
TEAM:
Sushant Kumar (B039)
Ritesh Kamal (B032)
B. Kushal Kumar
(B036)
Richansh Kumar
(B038)
Mayank Shukla (B055)

References
www.iplt20.com
www.yahoo.com
www.crickettadka.com
Articles from The Hindu, Times of India