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Contents

 
 Introduction
 Organisation History
 Growth
 Business Overview
 Technology Overview
 Worldwide Locations
 Products
 Strategy
 Competitors
 Market Share
 Philosophy
 Conclusion
Introduction
American Public Corporation
Earning revenue through Advertising
Founded by Larry Page and Sergey Brin
Has Various Products ranging from its Internet
search, e-mail, online mapping, office
productivity, social networking, and video
sharing services
Voted number 1 Place to work multiple times.
Organisation History
Began in 1996 as a research project
Domain registered on 15 September 1997
Company Incorporated on 4 September 1998
Name refers to misspelling of gogol which refers to 10100.

Found its Way in Oxford Dictionary in 2006


Patent for page rank granted on on 4 September 2001.
Growth
In 2003 Acquired “Blogger” a pioneering and
leading web log hosting website
In early 2004 Handed 84.7% of all search
requests
After the IPO, Its's stock market capitalization
rose greatly and the stock price more than
quadrupled
In September 2005 they announced a long-
term research partnership with NASA .
Formed Partnership with Sun Microsystem
Growth
In January 2006 they announced the purchase
Of radio advertising company dMarc,
Was added to the Standard & Poor's 500
index (S&P 500) on March 31, 2006
Has become quite well known for its corporate
culture and innovative, clean products
After the IPO its stock market capitalisation
quadrupled.
Business Overview
Business Overview
Focused on Building a better search Engine.
Created complementary networks with
advertising to generate revenue.
With Adsense Publisher Shares Revenue with
Google.
It continues to think about ways in which
technology can improve ways of doing
business.
Technology Overview
Technology Overview
Page Rank Technology: The important pages
receive a higher PageRank and appear at the
top of the search results.
Hypertext-Matching Analysis: analyzes the full
content of a page and analyze the content of
neighboring web pages to ensure the results
returned are the most relevant to a user's
query.
Worldwide Locations
Worldwide Locations
Located throughout the world.
Head office in California US.
Head office also Known as Googleplex.
Located in 4 cities in India
In India known as Google India Pvt Ltd
Products
Advertising
Software
Gmail
Enterprise Products
Google Platform
Strategy
Built on a strong foundation of broad differentiation
of complementary products.
The more uses a person has for Google services,
the more opportunity there will be to show them
ads.
knows that an increase in the number of internet
users will in turn bring more users to Google.
Competitors
Main Competitors include Yahoo and
Microsoft.
Yahoo’s Search and Microsoft’s Bing a
competitor to Google Search.
Has Launched Various Products to counter the
dominance of Microsoft like Gmail. Google
Earth , Google chrome etc.
Will launch a Linux Based operating system
which will directly compete against windows.
Market Share
Commands 67% of
market share grossly
worldwide.
Most Preferred Search
Engine.
Products like Orkut and
Blogger quite popular
with Public.
Philosophy
Focus on the user and all else will follow.
It's best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don't need to be at your desk to need an answer.
Conclusion
Success attributable to how it treats its
shareholders.
Founders Unique vision and implementation led to
its success.
Future Success will depend upon how it leverages
its experience while staying true to that vision.
It welcomes competition because it stimulates
innovation.