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Adidas AG

Gnesis Villao
Dayana Jurado
Jonathan Fray

Is a Germanmultinational corporationthat
designs and manufactures sports shoes,
clothing and accessories
Adidas also produces other products such
as bags, shirts, watches, eyewear, and
other sports- and clothing-related goods.
Adidas is the
largestsportswearmanufacturer in Europe
and the second biggest in the world,

Adidas was founded in 1949 byAdolf
Dassler, following the split ofGebrder
Dassler Schuhfabrikbetween him and his
older brotherRudolf.Rudolf had earlier
establishedPuma, which was the early rival
of Adidas. Adidas and Puma are both
currently based inHerzogenaurach,
The company revenue for 2012 was listed
at14.88 billion

Running Adidas currently manufactures several running shoes.
One of the main focuses of Adidas is football kit and associated
equipment. Adidas remain a major company in the supply of
team kits for international association football teams and clubs,
includingBayern Munich,Real Madrid,Chelsea,Manchester
United(starting in 2015-16) andA.C. Milan.
Tennis Adidas has historically sponsored many top tennis
players, beginning with two of the most dominant male tennis
players at the start of the professional.

History of Adidas

History ofAdidas is that of Adolf and Rudolf

Dassler brothers born not only from
thepassion for the sport but also a hobby
that Adolf, better known as "Adi" was
refined to developsneakershis brother
Rudolf The man of business-he was
responsible for marketing.

TheDasslerbrothers: pioneers in theathletic

footwear industry

If there is something that stands out in the

history of these two men is the fact that they
were pioneers in the design of sports shoes and
the use of sports stars to promote products.
However,the big top brandcame when"Adi"
created a model that improved the grip of the
sole of the shoe to the surface by adding a kind
of tacos. Later this model would be used by
Jesse Owen sat the Berlin Olympics, getting
your brand sponsor acquired great prestige and
global positioning.

Company in times of war

"Adi", who despite being drafted to go to
war, later receive a special permit with
which he could return to his factory again
For its partRudo lf didnt count with the
same luck as the end of the war would be
taken prisoner and sent to a prison in the

Split of the company

Once Rudolfreleased from prison, and after
taking several allegations of "Adi", decide to split
the company giving full freedom to the factory
staff to choose which of the two brothers wanted
to continue working.
Sibling Rivalry
Oncedissolvedthe old society, "Adi" create Adidas
(short for Adolfandthe first three lettersof the
name). MeanwhileRudolfcreatethePumabrand,its
factoryinstalledwithin 500meters from
theAdidasand thusan eternalrivalry.

The company revenue for 2012 was listed
at14.88 billion.
Operating income 1.202billion (2013)
Profit 787million (2013)
Total assets 11.59billion (2013)
Total equity 5.489billion (2013)
Employees50,728 (2013)[2]