Unit 2

Social Communication

Social Media
Social media refers to the means of interactions among
people in which they create ,share, and /or exchange
information and ideas in virtual communities and
networks.
Examples:
Blogger
You tube
Twitter
Skype
Face book
Linkedin

Commonly used social media terms

Cloud services
Crowd sourcing
Data portability
Evangelists
Ideastrom
Intracorporate social networking
Monetization
Social Ecosystem

Blogs
A blog the shortened version of words Web log, is
created online and can include text, graphics , links to
other websites and video.
Million of people use blogs to publish their thoughts.
Types of Blogs:
There are two types of blog:
i)Personal blog - Eg: vimal
ii)Corporate blog Eg: Honda

Forms of Blogs:
Vlogs
Podcasting
Microblogging
Twitter
Applications of Blogs:
Content Management System
Organizational updates and calendar of events
Customer relation Board
Sales Booster
Media Center

Interactive education
Community development
Service providers
Internal communication system
Reasons for Blogging:
Communicate with Colleagues
Communicate with customers
Improve search engine ranking
Track public opinion

Guidelines for effective corporate Blogging

Identify your Audience
Achieve customer contact
Start Blogrolling
Keep it fresh
Develop guidelines for corporate blog usage

How to create a blog?

Step 1 - In google type as blogger

Step 2 Go to right side top corner

( square App)

Step 3 Select the blogger option

Step 4 It will take you to gmail

Step 5 enter into Blog page, Click New Blog

Step 6 Give title, address.choose the

tempet

Step7 check wheather blog adress

is avaliable, click create blog

Step 8 startblogging. click orange

icon(new post icon)

Step 9 your blog will open

Step 10 In post give your title, type your content. then go to

preview. click preview

Step 11your blog will open

Tweets:
Twitter is a social media website. It is a free service
that lets you subscribe to share, or follow as many
twitter messages you like.
To use twitter you want to tweet. Tweet is a text based
post of upto characters in length.
Uses of Twitter in companies in companies
Dire ct people attention to corporate news , products,
services or events.
Assist with Business Development
It will add improved customer service.

Definition of commonly used Twitter terms

Follower-People who read your tweets on twitter
Retweet- When you copy someone else tweet or
republish stream of tweets
Tweet- A single twitter message
Tweetdeck-Software that runs on your desktop. You
can post tweet from it , responses to tweet, setup
searches
Tweetie- The twitter application for iphone and ipod
touch.
Tweet Scan- Twitters Search tool
Tweeple- People who tweet

Twellow- A twitter dictionary

Twhirl- A desktop application that updates tweets.
Twitturly- A service for tracking URLs that people are
talking about.
Applications of Twitter in Business:

Connecting with customers

Branding
Customers Feed Back
Marketing
News
Twitter is Viral
Spying on competition
Increase sales
Brand Loyalty

Review
A review is the analysis of what a person has done
sometimes it is an opinion about a persons/things
action.
Film Review:
Writing a movie review is a great way of expressing
opinion o a film/movie
Guidelines for writing a movie review:

Book Review:
A book review is a form of literary criticism in which a
book is analyzed based on content, style and merit.
Approaches to Book Reviewing:
i) Descriptive Review
ii) Critical review
Guidelines for writing a Book review:

Cross Cultural Communication:

Communicating with people of different cultures is
called Cross cultural communication.
Obstacles of Intercultural Communication:
i)Ethnocentrism
ii)Stereotyping
Cross Cultural Variables:

CULTURAL VARIABLES
National Variables Individual Variables
Education Time
Law and Regulation
Space
EconomicsDress
Politics Manners
Social norms Decision-making
Language
Verbal communication
non verbal communication
Overlapping cultural variables

Gender Sensitivity:
Gender sensitivity is the act of being aware of the ways
people think about gender , so that individual rely less
on assumptions about traditional and outdated views on
the roles of men and women.
Use of language in Gender Sensitivity:
a.Pronouns
i) Use they
ii). Use she or he or she/he.
iii). Alternate genders and pronouns
iv)Eliminate the pronoun altogether

.
b. Gendered nouns
gendered noun

gender-neutral noun

man
freshman
mankind
to man
chairman
fireman
military man
policeman
steward, stewardess
Dear Sir:

person, individual
first-year student
people, human beings,
humanity
to operate, to cover, to staf
chair, chairperson,
coordinator
firefighter
military officer
police officer
flight attendant
Dear Sir or Madam:, Dear
Editor:, Dear Service
Representative:, To Whom it
May Concern:

C.Proper nouns

1. Refer to women subjects by only their last names

2. In circumstances where youre writing about several
people who have the same last name, try using the full
name of the person every time you refer to him/her.
3. Refer to women subjects by their full titles, just as you
would refer to men subjects.