Make Competition Irrelevant!

Blue Ocean Strategy is a proven system for making competition irrelevant by creating new market spaces through simultaneous achievement of differentiation and low cost. Instead of being locked in red oceans of fierce, bloody competition, you can apply Blue Ocean Strategy to move to clear, uncontested waters of highly profitable growth. Strategize Blue helps companies understand, formulate and execute Blue Ocean Strategy. We can help you systematically maximize opportunities and minimize risk to create a profitable market space where your company’s competition becomes irrelevant.

Strategize Blue is an Affiliate Member of the Global Blue Ocean Strategy Network

Translated into 42 languages, the book has launched a Worldwide Business Strategy Revolution.

Our Clients

We can make Blue Ocean Strategy work for you!

Our Services
     Keynote Presentations Hands-on BOS Workshops Corporate Training Programs BOS Consulting Services Strategy & Idea Evaluation Services

Small Business Solutions  3-step Simplified Consulting Program  Consulting/Training Hybrid

www.strategizeblue.com

Inspire your Audience
Keynote Presentations BLUE OCEAN STRATEGY
Making The Competition Irrelevant

TIPPING POINT LEADERSHIP
Rising to the leadership challenge

FAIR PROCESS
Inspiring Voluntary Participation among team members

Zunaira Munir MBA PhD
Internationally Acclaimed Expert on Blue Ocean Strategy

Engage your Executives
Seminars and Hands-on Workshops

Train your Employees
Corporate Training Program

Contact Us to find out how we can help you understand, formulate or execute Blue Ocean Strategy!

Evaluate your Idea/Strategy
How Blue are you?

Create your Blue Ocean
Standard 7-step Consulting Process Simplified 3-step Consulting Process for small businesses

Consulting / Training Hybrid
Cost - effective BOS Implementation for small businesses

10360 Sorrento Valley Road Suite C San Diego CA 92130 Tel: (858)-324-1997 Email: zunaira@strategizeblue.com Web: www.strategizeblue.com

Inspire your Audience
Keynote Presentations

Strategize Blue offers inspiring keynote presentations by Dr. Zunaira Munir on the following topics;

Zunaira Munir MBA PhD
Managing Director Strategize Blue
Dr. Zunaira Munir is a Senior Member of the Global Blue Ocean Strategy Network and has been working directly under Professors Kim and Mauborgne on various Blue Ocean Strategy projects, initiatives, and research. She has a PhD in Innovation Management from Wuhan University of Technology, China and has worked with numerous big and small companies worldwide in their pursuit to ‘make competition irrelevant’ and create Blue Oceans of highly profitable growth. As Chief Strategy Officer for her family’s business, she has played a major role in taking Clary Business Machines to Top 100 Computers and Electronics Companies. In addition, Inc. magazine ranked Clary in the top 31% of America's 5000 Fastest-Growing Private Companies. As an educator and trainer, Dr. Munir has taught undergraduate and graduate courses for over six years at several universities. As a researcher her work has been widely published internationally. Her upcoming book, Key Concepts in Innovation, will be released by Palgrave McMillan in the spring of 2010. Having lived, studied and worked in Asia, Europe and the United States, Dr. Munir has global business credentials and a command of English, Urdu, Hindi and Mandarin. She is a dynamic presenter and trainer with a fascinating multidisciplinary and multicultural view.

BLUE OCEAN STRATEGY
Making The Competition Irrelevant
An engaging and informative introduction to Blue Ocean Strategy, its logic, application and effectiveness-for CEOs, top-level managers and board members

TIPPING POINT LEADERSHIP
Rising to the leadership challenge
A guide to executing strategic change efficiently by identifying and exploiting disproportionate factors of influence-for leaders of organizational change

FAIR PROCESS
Inspiring Voluntary Participation among team members
A discussion about applying the concepts of fair process and procedural justice to motivate enthusiastic participation and greater initiative-for managers at any level

www.strategizeblue.com

Learn Blue Ocean Strategy
Half / Full day Seminar
To engage your executives in evaluating current strategies and exploring the advantages of Blue Oceans, we offer half-day or full-day seminars on Blue Ocean Strategy. We provide a facilitated presentation with audio/video content and interactive discussion to present the logic behind Blue Ocean Strategy with real success stories. Then we move from thought to action as participants learn how to apply Blue Ocean Strategy tools and frameworks to your specific industry and challenges. PART I—The Strategic Logic of Creating Blue Oceans •The simultaneous pursuit of differentiation and low cost •Blue Ocean Strategy vs. Competition based strategies •Blue Ocean Strategy vs. Innovation •Creativity vs. productivity. Can Creativity be taught? PART II—From Thought to Action: Formulating BOS •Minimizing risks and maximizing opportunities with Blue Ocean Strategy tools and Frameworks •Applying the Strategy Canvas and as-is value curve frameworks to analyze your business •Applying the Six Paths framework to think systematically outside the conventional boundaries of your industry •Applying non-customer thinking to identify new sources of profitable growth •Evaluating a Blue Ocean Idea and Blue Ocean Strategy Business Model PART III—The Leadership Challenge: Building execution into BOS •Overcoming key Organizational Hurdles - Tipping Point Leadership •Inspiring Voluntary Cooperation - Fair Process

Engage your Executives
Hands-on Customized Workshop
Strategize Blue can present Blue Ocean Strategy to your company and offer hands-on experience with applying its methodologies. We engage your executives in evaluating current strategies and exploring the advantages of Blue Oceans with half or full-day workshops. We provide a facilitated presentation with audio/video content and interactive discussion to present the logic behind Blue Ocean Strategy and real success stories in relevant industries. Then we move from thought to action as participants learn to apply Blue Ocean Strategy tools and frameworks to their specific industry and challenges. The facilitator prepares well in advance of the session to ensure appropriate understanding of your industry and your company's challenges and guides participants to arrive at practical steps they can take to make real progress toward creating a Blue Ocean market space.

www.strategizeblue.com

Create your Blue Ocean
Standard 7-step Consulting Process
Strategize Blue can help your company formulate and implement your own Blue Ocean Strategy to move your company out of fiercely competitive waters to more profitable uncontested market space. Beginning with an in-depth analysis of your company’s current strategy, we will collaborate closely to systematically develop and implement a seven-step process that will regenerate your business strategies, create new offerings and align business activities. The result is the stimulation of market demand and the creation of new, uncontested market space.

Create your Blue Ocean
Simplified 3-step Process for Small Businesses
If you lead a small business, Strategize Blue can help your company formulate and implement your own Blue Ocean Strategy costeffectively by developing and implementing a simplified three-step process ( 2 workshop modules and 1 field-work module). We work closely with your team to analyze strategic options, create new offerings and align business activities to create new uncontested marketspace.

Train your Employees
Corporate Training Program
Strategize Blue can train your executives in the six basic principles for systematically applying Blue Ocean Strategy. Executives learn through situational exercises, case studies and group activities. Participants gain a firm grasp of material and the ability to apply the visual tools and analytical frameworks to their company. Training consists of attending one four-hour session for six consecutive months. Session 1: Understanding Blue Ocean Strategy Session 2: Minimizing Planning Risk - Focusing on the Big Picture Session 3: Minimizing Search Risk - Reconstructing Market Boundaries Session 4: Minimizing Scale Risk - Reaching Beyond Existing Demand Session 5: Minimizing Business Model Risk - Getting the Sequence Right Session 6: Minimizing Organizational and Management Risks - Tipping Organizational Hurdles

Consulting / Training Hybrid
Cost - effective BOS Implementation for small businesses
Strategize Blue offers “Consultraining” a consulting/training hybrid for small businesses that combines the best features of Blue Ocean Strategy consulting and training. If you lead a small business, this option enables you train your staff so they can formulate a Blue Ocean strategic plan under the guidance of our consulting team. •“Consultraining” is based on our standard seven-step consulting process comprising of 4 workshop modules and 3 field-work modules. The 4 workshops are paced one month apart. •The program brings together groups of 4-6 individuals from 3-4 different companies from diverse non-competing industries. A minimum of 4 individuals must enroll from all participating companies. •Participants work as a team with their own group as they learn to apply Blue Ocean Strategy concepts, tools, frameworks and methodologies. •The consultant facilitates and guides each group to apply the Blue Ocean Strategy formulation process to their own case. Each group leaves with a set of assignments for field-work that are to be completed before the next workshop. •At the end of the four month period, each company/group has its own Blue Ocean Strategic plan that is ready to be rolled out and executed. The participants are also well trained to carry forth with the execution of the project.

www.strategizeblue.com

www.strategizeblue.com zunaira@strategizeblue.com

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