Evaluation For Unit G324

Emma Parsons

In what ways does your media product challenge forms and conventions of real media products? – TV Trailer
One common feature used in soap TV trailers is a collection of shots from various episodes within the soap series. This is intended to give the audience an idea of what will be appearing in the soap, but not enough information to give away any plot secrets. We have included this in our promotion and by doing this we hope to encourage people to watch by causing them to ask questions that can only be answered by watching the next episodes.

This link goes to a TV trailer for ‘Neighbours’ using a selection of shots from other episodes like we have done in ours. This is a typical convention of a soap as it gives the viewer a broad taste of what the programme involves.

Another convention we have used in our trailer that is often found in soap promotions, is music to stimulate certain emotions amongst our audience. We have Many soaps aimed at mid to late teenagers, chosen sad and somewhat romantic music such as Hollyoaks, use young protagonists so in our piece that gradually builds up in to a that the audience can relate to the characters more dramatic feeling piece. We chose this and the situations within the soap. Soaps also, to show that what might look like a happy often contain storylines such as love triangles relationship is actually supported by lies and criminal acts. We have used all young and scandal. We can see the use of characters and stereotypical soap storylines in emotive music is also used in the our soap advert in order to attract our target In Hollyoaks most of the ‘neighbours’ advert to show the feelings of audience. characters are young so as to the characters in the situation, This link goes to our TV trailer; relate to the target audience. St Andrew’s Road. At the end of the TV trailer we used a street sign to advertise the name of the programme We included short bits of text within our piece; the words ‘How can one making it stand out and noticeable. We then person change everything?’. This forces the audience to ask questions, also added the time, days and channel logo for therefore hopefully encouraging them to watch the programme. We also put the channel it would be shown on so that the the text before and after a scene suggesting an arson attack, making the audience knew exactly when it would be audience question what could anyone do to drive a person to want to commit shown. This is a technique often used in soap such a violent crime. This, again, is intended to be an incentive to watch the adverts so that the viewers know exactly when soap. This is not always used in soap advertise, but most commonly in film and where the programme will be shown. trailers. By using this in our piece it makes the soap advertised seem that bit more epic and on a larger scale.

In what ways does your media product challenge forms and conventions of real media products? – Magazine cover
A brightly coloured text box, in order to catch consumer attention, advertising how long the magazine is in date for. Clashing colours to stand out and catch consumer attention. The colours are also used to highlight key words relevant to upcoming episodes

A typical example of a soap magazine

A mixture of posed and stills from various episodes to show key events and give the reader a preview of what will be featured in upcoming episodes, intriguing the consumer making them want to watch Headlines highlighting what each event in the picture is and who is involved. Bright colour, contrasting with those in the picture with bold writing and punctuation such as exclamation marks to suggest an urgency and importance in the headlines. Questions asked to encourage the consumer to buy the magazine in order to find out the answers. It also influences the reader to watch the soap, again to answer the questions. If the consumer did not buy the magazine they would watch the programme to see if their assumption was correct.

In what ways does your media product challenge forms and conventions of real media products? – Poster
Our poster includes a question aimed at the consumer to encourage them to watch the forthcoming episodes to find the answer. <any other soap advertisements, such as the one shown, don’t and include much less text. Both posters include the title of the soap. The font on both is similar to that of a street sign reflecting the setting of the soap and making it easy to read. It is also written in a colour that contrasts to the rest of the poster so that it stands out Many posters advertising soaps use images depicting realistic situations or settings as we can see in the ‘Coronation Street’ example. However in our poster we decided to use a false image with three of the main characters to show the audience what is to come in upcoming episodes and hit at possible outcomes. By having the characters in the pose that they are, it shows the audience they are oblivious to what is to come, which is shown by the flames in the background. By using a picture of the setting of the soap it allows the target audience to see it is an ordinary neighbourhood which they can relate to, encouraging them to watch the programme. If we were to repeat the task we may use a picture of the setting so that the audience get an idea of where the characters are, and how they are similar.

How effective is the combination of the main product and ancillary tasks?
By using the magazine, this allows the consumer an insight in to multiple storylines within the soap rather than a single storyline which is advertised in the poster. Magazines are also another item which many of our target audience purchase and read so it works well to promote our soap to the correct audience. By promoting the soap through magazines we can attract many more viewers than if we just advertised on television because not only do individuals purchaser magazines, if there is something of interest in one, they often lend it or show it to others which, through word of mouth, again attracts more viewers. The poster helps to highlight a key storyline which was hinted at within both the magazine and the TV trailer. By putting it on a poster it exaggerates the drama of the storyline making it sound exciting and engaging. The poster informs the consumer that it will be one of the three characters in the picture which will be involved in the incident; this gives the target audience more information than just the trailer, but not enough to answer all questions posed by the promotion, therefore still encouraging them to watch.

This link goes to our ‘St Andrew’s Road’ Trailer

The Trailer is the central piece to the promotion of our soap. This means that it is important for it to cover many of the different issues raised in the soap so that the target audience know exactly what it is. The soap leaves enough untold so that the magazine and poster can add to the information given in the soap feeding the interest of the target audience and encouraging them to watch on. The trailer also poses the question ‘How can one person change everything?’ Which again causes the consumer to want to watch upcoming episodes and encourages them to buy the magazine to see if the answer is inside. This is also the same purpose as having a question on the poster as well. All of our pieces show the same three characters telling the target audience that they will be key characters in the upcoming plot. By showing them in all three advertisement methods the consumer will be able to figure out the they are important and something of a large scale will happen involving them. But, the consumer doesn’t know what thus, encouraging them to watch the forth coming episodes.

How effective is the combination of the main product and ancillary tasks? Cont…
Over all, I feel the combination of the 3 promotional products we worked on was successful. This is because all three showed different aspects of the soap, and gave away small pieces of information that causes questions for the target audience. By using all three it gained access to various target audience members that perhaps, not all of the products could have done individually. Also, our advertising methods opened up new advertising methods such as word of mouth which is very successful in promotion.

How did you use new media technologies in the construction and research, planning and evaluation stages?
When planning our TV trailer we used an animatic storyboard. This allowed us to easily view the individual shots that we would be taking for our production. It also made deleting or adding shots much easier than if we had produced it in another programme such as Microsoft Word. We used Premiere Elements to edit our anomatic storyboard and deleted or cut shots were needed. We made rough cuts of our TV trailer so we could get a vague idea of how the finished product would look. This helped us to decided any additional cuts that needed to be made and give us ideas for possible transitions that we could use. We used Adobe Premiere to edit our production and add all transitions. This year we were introduced to a website called ‘Wet Paint’. On this wiki we uploaded and organised all of the stages of the production of our final products. This allowed us to upload first drafts of various pieces and see what improvements we could make and have made. It is also a convenient place to display all of our media work and makes it easy for others to access.

This link shows you the Animatic Storyboard used to help our planning. To edit our work we used Premiere elements. This made it easy to cut or add scenes or music. The program was easy to use and allowed us to create an animatic storyboard which was very useful in the planning for our TV trailer. Premiere Elements also made adding text and music to our piece very easy as well. However, the program often ran very slowly which meant simple editing tasks could take longer than necessary.

To film our production we used a hand-held samsung video camera. This meant that it was very easy to film in various location as there was not a large amount of equipment to carry around as the only other piece we used was a tripod. The cameras were very easy to use and stored all of our footage on to SD cards, which made the transferral of work from camera to PC very easy and quick. The tripods meant that we were able to get stable and level shots for each of our camera angles. The pivot also meant that we were able to move the camera easily whilest filming and it enabled us to get the spinning shot of the trees very easily and successfully

This is a print screen of one of the pages of our wiki.

What have you learnt from your Audience Feedback?
Do you think the m usic used is w ell suited to the film ? 8 7 6 Num ber of 5 Target 4 Audience 3 2 1 0 Yes No Series1

We can see from this graph that 100% of our target audience asked, said that they felt that the music was well suited to the trailer and the scenes within it. When editing our film we made sure that the music and the emotions the music portrayed matched the emotions shown by the characters in our piece; this audience feedback tells us that our technique worked.

Do you think the im ages on the poster w ere relevant to the soap?

Here we can see that all of our target audience asked said that the poster was relevant to the storyline of the plot. This is important because all of our ancillary tasks have to relate strongly to the soap to avoid misleading or confusing the target audience. If the consumers are unsure about the topics within the soap they are less likely to watch it. When producing our poster we chose the main protagonists and one of the main events within the soap to attract our target audience.

8 7 6 Num ber of 5 Target 4 Audience 3 2 1 0 Yes No

Series1

What have you learnt from your Audience Feedback? Cont…
Did the Trailer m ake you w ant to w atch further episodes?

8 7 6 Num ber of 5 Target 4 Audience 3 2 1 0 yes no

Series1

This graph shows us that 100% of our target audience, that we asked, said that the TV trailer made them want to watch further episodes. This is important because the trailer is designed to give the consumer small pieces of information about the storyline, but not enough to give any key information away, encouraging our target audience to watch. We did this by asking questions during the advert, and leaving them unanswered and also showing quick shots of different scenes from the soap to give the consumer an idea of what’s to come.

Do you think the trailer needs speech?

6

Here we can see that two of our target audience members felt that speech could have improved our trailer. Therefore, if we were to do the task again, we would, maybe, produce a piece like the Neighbours trailer (shown on the second slide) where a small amount of speech is used showing the emotions a particular character is feeling and demonstrating the situation they are in .

5 Num ber of 4 Target 3 Audience 2 1 0 Yes No

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What have you learnt from your Audience Feedback? Cont…
Did you understand the storyline?
7 6 5 Number of Target Audience 4 3 2 1 0 Y es No Series1

This graph shows that not all of our target audience understood the storylines shown in our TV trailer. Therefore, if we were to do the piece again, we could use more speech and/or text to explain what various shots showed.

Did the magazine cover make you want to watch the series?

This shows that 100% of our target audience asked said that the magazine cover made them want to watch the full soap. We used a similar technique as in the TV trailer; we gave the consumer small amounts of information about upcoming episodes, causing them to ask questions which could only be answered by watching the soap. We can see from these results that the technique worked.

8 6 Number of Target 4 Audience 2 0 Series1

Yes

No

What have you learnt from your Audience Feedback? Cont…
Do you think the poster gave a good insight in to w hat the soap is about? 6 5 4 Num ber of target 3 audience? 2 1 0 Yes No

Series1

These results show that not all of our target audience thought that the poster really showed what the soap was about. This means, that if we were going to do the task again, we would try and show more of the storylines within the soap so that it didn’t mislead the target audience. In our poster we showed only one of the storylines, not giving the consumer an idea of the range of topics that would be featured in future episodes.

For our audience feedback we asked several members of our target audience ranging from 15 years to 20 years old. We asked them to look at our film and ancillary tasks and asked them how effective they felt that they were. By doing this we hoped to gain a perspective of our target audience and how the perceive our work. This has helped us to better our work and make it more relevant and appealing to our target audience.