UNIT OUTLINE AND PLAN

Creative Platforms

Creative Platforms - Unit outline
This unit integrates negotiated professional projects with professional liaison and selfpromotion enabling the student to build from their body of work with direct relevance to their career aspirations.

Unit outline
Extensive collaborative work is encouraged enabling students to develop an advanced level of experience and competence in promoting their skills.

Unit outline
The curriculum content is based on the premise that those seeking a career as technology professionals and creatives in the industry require a comprehensive understanding of its structure and the requirements for employment.

Aims
To enable students to present a coherent account of their professional work and experience enabling them to demonstrate their skills to prospective employers or other educational establishments.

Learning Outcomes
On successful completion of this unit, students will be expected at the threshold level, to be able to.... 1. Critically examine good practice in the preparation and presentation of a showreel and CV. 

Learning Outcomes
2. Identify and critically evaluate accumulated professional skills in support of their showreel. 3. To understand an awareness of the audience and pitch a showreel, CV and other promotional material to this.

Learning & Teaching Strategy
Students will be introduced to the processes of presenting work through a variety of formats through practical workshops. Students will develop their individual Showreels and CVs through a series of show and tell sessions. Towards the end of the semester students will have a critical presentation which will enable them to gauge reaction and evaluation from their peers.

Assessment
Students individually will produce a CV and Showreel/Business Card in an agreed, pitched and appropriate format to highly professional standards. They will also be required to back up working processes in an accompanying blog.

Assessment
100% Coursework: 1 Artefact 70% Showreel/Working Journal (blog) - Individual students will produce a portfolio of work in an appropriate medium. 2 Artefact 30% CV/Business Card - Individual students will PRODUCE an industry pitched CV and Business Card intended for their career path after graduation.

Topics Covered
1. Strategies for enabling students to demonstrate their work in a Showreel.  2. Strategy for shaping portfolios to meet the requirements of a variety of prospective employers.  3. Strategy for presentations/packaging/other promotional material for prospective employers.  4. Understanding how to identify and pitch to the target audience, namely the employer. 

Portfolios/Showreel’s
A strong portfolio opens doors, a weak only closes them. Your portfolio is often the portfolio thing a person you, and in many cases you may not to contact sees before deciding whether or not be present to explain it (particularly on-line portfolios). There are fundamental qualities that all outstanding of principals and techniques that portfolios share, and help take your portfolio from average to can a variety excellent.

Portfolios/Showreel’s

If at all possible, your portfolio should be and all appropriate to the situation and reviewer, portfoliosand ambition. creativity, skills, range, should show thought, It is the overall combination of these, standthat plus above "special something," that makes you the others.

Schedule

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Session on Friday’s In class show and tell / tips and techniques / hand-outs

Examples of work

Hand-made box with photos, business cards and list of services

A3 Magazine was produced showcasing a selection of work

Examples of work

Examples of work
How you showcase your work is not just about the content on the cd/dvd, its the whole package

Examples of work

Examples of work

Examples of work
Important to portray your design and layout skills on your CV’s

Examples of work

Important to portray your design and layout skills on your CV’s

Examples of work

Examples of work

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Research
Researching industry requirements is vital

Planning

12 weeks to complete ­ Organise your time Research industry ­ examples / feedback Mock­Up’s ­ sketches / photoshop Software evaluation ­ photoshop, dreamweaver, blog, recording, FCP Develop material ­ build your elements / printer details (pricing etc) Test / Feedback ­ browser / platforms / end user (industry) DOCUMENT ALL OF THE ABOVE Hand­In

Resources: http://www.thegridsystem.org/

http://krop.com/creativedatabase/

www.mandy.com

PDF of Web Resources will be sent to you and can be downloaded from my website at: http://web.me.com/sambrook/Sambrook/For_Students.html

Examples of work

Flickr Creative  Platforms Group ­  post your work up here 

Session This Week

Write up an Action Plan What Industry? What Content do you have? Join unit blog

An image/video database

100mb free (only photos) £12 pa for unlimited uploads of pics and videos

moo.com for business cards, 
sticker books etc

Start to get accounts on the following....
www.flickr.com www.vimeo.com www.youtube.com http://krop.com/creativedatabase/ get as much feedback on your work as pos sible/start to build online networks

Books

The Art of Promotion: Creating Distinction Through Innovative Production Techniques By Lisa Cyr Edition: illustrated Published by Rockport, 2003 Designs ISBN 1592530109, 9781592530106 That Stand Up, Speak Out, And Can't Be Ignored : 160 pages Promotions Author: Lisa Hickey Format: Hardcover Publish Date: November 2004 ISBN-10: 1592531040

The Best of Business Card Design

and an excellent website:

http://creativebits.org/cool_business_card_designs

Next week CV’s and examples of  work from last year.

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