You are on page 1of 30

Perception Of People Towards

Buying Grocery From Mall.
Submitted to : Nupur sharma
Submitted by :

Komal Joshi
(8)
Gopi Patel
(26)
Pratik Patel
(32)
Dilip Prajapati(34)
Shradha Singh(40)

HISTORY
OF
SHOPPING MALL

Shopping centers have existed in some form

for more than 1,000 years as ancient market
squares, bazaars and seaport commercial
districts. The modern shopping center, which
includes everything from small suburban strip
centers
to
the
million-square-foot
superregional malls, had its genesis in the
1920s.
The concept of developing a shopping district
away from a downtown is generally attributed
to J.C. Nichols of Kansas City, His Country Club
Plaza, which opened in 1922.
Grandview
Avenue Shopping Center in
Columbus, Ohio, which opened in 1928,
included 30 shops and parking for 400 cars.

Factory outlet centers were one of the fastest

growing segments of the shopping center industry
in the 1990s. In 1990, there were 183 outlet
centers.
Today, there are over approximately 312 outlet
centers in the United States. Outlet malls are
tenanted by manufacturers selling their own goods
at discounted prices.
Some large projects combine outlet stores with
traditional off-price stores like Marshalls. One such
project, Sawgrass Mills in Sunrise, Fla., is more
than 2 million square feet and features outlets,
discounters and retail clearance stores.

INDIAN
RETAIL SHOPPING MALL

For the Indian Retail Industry, these are exciting times. An

economic recession or two notwithstanding, the Indian
retail industry has been growing at a fast clip.
The current size of the overall retail market in India is
estimated to be about USD 400 billion ( Rs 18,00,000
crores).
Currently, the Indian retail markets is the fifth largest in
the world, and is one of the fastest growing among the
emerging markets category.
Malls - Still Waiting for Buying Customers
While the present scenario is exciting, the future seems
to be still brighter. It is expected that retail will contribute
about 23% of the overall GDP within the next three years.
The market size estimates vary between USD 750 billion
(Rs 35,00,000 crores) to a mind boggling USD 1.25 trillion
(Rs 55,00,000 crores).

INDIAN RETAIL SECTOR
 The Indian retail sector is also dominated by the
unorganized sector. Almost every road that you take in
any Indian city or town, you will find a “general store”
or a modest “kirana shop”
 Retail is a big employer in India – though the
estimated numbers vary from 3 million (30 lakhs) to
somewhat unbelievable 60 million ( 6 crores) retailers.
 Indian Retail - Dominated by Kirana Stores and Local
Shops
 The powerful traders unions across the country have
also been persistent against the entry of organized
retailers and FDI into these sector.
 A couple of years back, I saw a hoarding in Kanpur,
UP which depicted this argument in a extract maximum

About Subhiksha Mall
Subhiksha is a very well known Malls who cannot

survive in retail industry. Details are as under
about it:
Type: Discount department store

Industry: Retail
Founded: Chennai, India (1997)
Number of locations: 1000 stores
Key people: Subhendu Das
Employees: 25,000
Website: www.subhiksha.in (defunct)

•Subhiksha was an Indian retail chain with 1600
outlets
selling
groceries,
fruits,
vegetables,
medicines and mobile phones. It began operations in
1997, and was closed down in 2009 owing to
financial mismanagement and a severe cash crunch.
•Early days
The name Subhiksha means prosperity in Sanskrit. It
opened its first store in Thiruvanmiyur in Chennai in
March, 1997 with an investment of about Rs. 50
Lakh. It was started and managed by R
Subramaniam, an IIM Ahmedabad alumnus.
Subhiksha planned to open 1000 outlets by
December 2008.

Closing down
Trouble for Subhiksha began in late 2008 when the company ran
out of cash, bringing its operations to a standstill.
Subhiksha faced severe financial crisis pertaining to liquidity. The
cash shortage eventually resulted in Subhiksha closing its
nationwide network of 1,600 supermarket stores, and defaulting
on loans, vendor payments and staff salaries.
In March 2010, Mr. Azim Premji, a well-known Indian business
magnate, who had invested in Subhiksha through his private
investment vehicle only a few months prior to its downfall, said
that Subhiksha was a retail equivalent of Satyam - India's largest
corporate fraud.
He said, "There was an overstatement of accounts, fake
inventory, fake bills, fake companies that money was transferred
to."

RESEARCH METHODOLOGY
 Title Of Research Study:

“ Perception Of People Towards Buying Grocery
From Mall.
 Objective Of The Research Study:

The main objective of this study is to carry on the brief
study on “Perception Of People Towards Buying Grocery
From Malls.”
 
 Nature Of The Research Study:

Descriptive research study
 Method of Data Collection:

Survey (Face to face) has been conducted to collect
primary data from the respondents.

DATA ANALYSIS

Q:-1 Are you purchasing products from the
Shopping Malls? 
Ans:
Yes
50
No

0

 

As per above information, all the respondents are
purchasing different things from the shopping mall.

Q:-2 How frequently do you visit any of the Shopping malls?

Ans:

Weekly

17

Monthly

24

Quarterly

6

Occasionally

3

There are 24 respondents are visit monthly, 17 respondents are
visit weekly, 3 respondents are visit quarterly and 6 visits
occasionally at shopping malls.

Q:-3 Rate the following according to your preference
which you would purchase from Shopping Malls?
Ans: 1. Clothing & Accessories
1

17

2

11

3

6

4

6

5

5

6

5

The 17 respondents are give 1st rank to the clothing
& accessories product and 5 respondents 6th rank.

2. Vegetable & fruits
1

10

2

9

3

14

4

9

5

4

6

4

The 14 respondents are give 3rd rank to the
vegetable & fruits and 4 respondents are give 6th
rank.

3. Other Bakery Products
1

2

2

11

3

14

4

5

5

12

6

6

The 14 respondents are give 3rd rank to the other
bakery products and 12 respondents are give 5th
rank.

4. Kitchen Appliance & Utensils

1

1

2

3

3

5

4

12

5

15

6

14

There are 15 respondents give 5th rank to the
kitchen appliance & utensils and only 1 respondents
give 1st rank.

5. Grocery Products
1

13

2

11

3

4

4

8

5

5

6

9

Most of the respondents give 1st rank to the grocery a
products.
There are 13 respondents who give 1st priority to the
grocery products

6. Other Daily use Household Products

1

2

2

6

3

9

4

16

5

6

6

11

The 16 respondents are give 4th rank to the other
daily household products and only 2 respondents are
give 1st rank.

Q:-4 Which factor affects your decision regarding

selection of Grocery Products?

Family

32

Children

3

Friends

9

Relative

1

None

5

The 32 respondents affected by their family for
taking decision regarding selection of grocery and
only 1 respondents affected by their relatives

Q:-5 Why you preferring mall for purchasing

Grocery?
Good Quality of Product

16

Variety of Products

12

Various Promotional Scheme Offered

7

Display of the Products

2

Credit Facility

1

Home Delivery

5

Status symbol

2

Price

5

The 16 respondents are preferring good quality
of product for purchasing grocery and 5
respondents are prefer home delivery as well as
price facility from mall.

Q:-6 Which kind of promotional tools attract you more

for purchasing Grocery from the mall?
Gift Coupons

8

Discount

23

Free Gifts

6

Lucky Draw

1

Buy one Get one

10

Advertising Policy

2

There are 23 respondents attracted by
discounting offers given by the shopping mall and
1 respondents are attracted by lucky draw offers.

Q:-7 Rank the following terms which affects on your
satisfaction level from 1 to 5.
(1=Highly Satisfied, 2=Satisfied, 3=Average,
4=Dissatisfied, 5=Highly Dissatisfied)
1. Price:
Highly Satisfied

16

Satisfied

22

Average

11

Dissatisfied

0

Highly
Dissatisfied

1

As above mention, 22 respondents are satisfied with
the price policy of the shopping malls and very less
respondents are dissatisfied.

2 Quality
Highly Satisfied

19

Satisfied

19

Average

11

Dissatisfied

1

Highly Dissatisfied

0

Most of the respondents are highly satisfied the
quality of product of shopping mall and only 1
respondents are not satisfied.

3. SERVICE

Highly Satisfied

17

Satisfied

20

Average

13

Dissatisfied

0

Highly Dissatisfied

0

The 20 respondents are satisfied with service
provided by shopping mall and no respondents are
dissatisfied with the service.

Q:-8 Give your opinion about shopping experience
of Grocery from mall?

Very Good

17

Good

20

Average

12

Poor

1

The 20 respondents have good experience of
purchasing grocery from mall and only 1
respondent have bad experience.

Q:-9 Are you satisfied with the Grocery items which

you purchased from mall?
Ans:
Yes

49

No

1

99 % respondents are satisfied with the grocery
items which are purchased from mall.

Conclusion
Most of the people are purchasing grocery from

malls. Because there are many schemes ,which
provided by malls to customers for attracting
them for purchasing grocery from malls.
Also they provide gift vouchers and many type

of facility to them. They provide grocery to
customer at reliable price with good quality and
services so people has good perception about
grocery which purchased by them from malls
so they are satisfied with malls services.

T

U
O
Y
K
N
A
H