A GROUP PRESENTATION

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Entertainment Industry Show Biz- Consists of large no. of subordinates devoted to entertainment industry.  Mass Media

DISTRIBUTION

CONTROL

Manufacture

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CONTENTS
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   

Introduction Leading TV Networks Share of Channels Television Forte Flagship Shows Movies

 

  

Current Productions STP Analysis Competitors Analysis Marketing Analysis SWOT Analysis Findings & Suggestions
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Introduction

Shobha Kapoor MD & CEO

Production based Company in Mumbai Established in1994,by the proficient 1st family of Indian TV Industry
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Jitendra Kapoor Chairman

Ekta Kapoor Creative Director

Balaji Telefilms Ltd
  

India’s Leading Provider of Television Software Producer of India’s Top Rated Shows for more than 7 Years Prime Time on India’s Leading TV Channels dominated by Balaji Shows More than 18 Top Rated Shows amongst Top 50 Shows across Hindi speaking C&S household Only production house having strong presence in four southern states Launched 3 new shows in 3rd quarter of FY 0708. Revenues US$ 79.39 Million - FY 07-08 Revenues US$ 92.43 Million – FY 08-09
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 

Offering Products………..
Motion Picture

Commisioned Sponsored

Movies

Suspense Comedy Action Romance Horror

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Producer for Leading TV Networks

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Programming Content (Hours) Share of Channels - 08-09
44% 3% 7% 4% 7% 0% 5% 10% 5% 15%

Star Plus Sony Zee TV Star One GEMNI TV Udaya SUN TV Surya TV Doodrashan Zoom TV
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Programming Content (Hours) Share of Channels -08-09
Commissioned
81%

Sponsored
17% 35%

13%

1% 12% 6%

12% 23%

Star TV

Sony

Zee TV

Zoom

Sun TV Surya TV

Gemini TV DD Bangalore

Udaya TV

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Television – Our Forte

Produced more than 13,000 hours of original programming across five languages over 12 years Developed new prime time hours for family viewing (unlike other players who depend on the existing ones) Continues to occupy approx. 40% of the top 100 TRP slots More than 50% of the aggregate TRPs during weekday prime time shows belong to Balaji’s shows (across the top Hindi cable & satellite shows)
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Television – Our Forte

Possesses 33 modern studios and 32 editing suites, more than any Indian company in the field of entertainment. Investment of US$ 2.76 million in three new studios in Mumbai, in the year FY 06-07. Produced as much as 92 shows till date. Launched five new shows in the FY 07-08 till date. 30.5 hours (59 shows) of weekly programming in six languages. Two new shows planned for launch in 1st quarter of FY 08-09. In-house creative talent pool of more than 50 people.

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Flagship Shows
Launched in 2000, this show is a huge success, gaining audiences not only in India, but also in Afghanistan, Pakistan, Canada, United States of America, United Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The show achieved the all time highest television ratings of any serial in the history of Indian television and continues to hold the top position. It is the only Hindi soap in the history of Indian television to cross more than 1500 episodes. Launched in 2000, KGGK has also been a huge success across the nation making it the second favorite among Indian audiences. The show has won numerous awards over the years.

Another success from the production house, KZK has been running successfully for more than six years. The show has won numerous awards over the years. This show is now being replaced by us on 3rd March, 2008.

Launched in 2006 , the show has been a tremendous success and has garnered ratings as high as 7. In a very short time the show has received an overwhelming response from the Indian and overseas audiences.

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Bollywood Movies

Planned investments of more than US $ 7.5 million for movies for FY 0708; Business model to have mix of own, co-production and distribution ventures; Expected to constitute 15-20% of total revenues in two years; Produced movies Kya Kool Hain Hum & Koi Aap Sa under the banner of Balaji Telefilms First release of FY 0708 under the banner of Balaji Motion Pictures – ‘Shoot Out At Lokhandwala’ declared super hit. Distributed ‘Bhool Bulaiyaa’ and ‘Darling’ during the year Entered into co-production agreement with T-Series and Popcorn Entertainment for 10 movies Sarkar Raj, EMI etc are the few of releases of 2009

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Serials

HINDI SHOWS

 •

Pavitra Rishta • Kis Desh Mein Hain Mera Dil • Kitni Mohabbat Hai • Koi Aane Ko Hai • Kuch Khona Kuch Pana & Many More……..

• • • • •

Kannada Prog… Kadambari Kum-Kum Bhagya Itihaasa Kavyanjali Kankanna Kannadi

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Serials
 Tamil • • •

Prog…. Kasturri Kelunga Mammaiyyare Kulaa Villakku

 Telegu • • • • •

Prog….. Kalyanee Kutummbamm Pelli Kannuka Kante Kuturne Kanalli Kavyaljali
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STP- Analysis

Main Dimension Customer Characteristics Geographic Demograhic

Segmentation Variable

Typical Breakdown

Region Gender Age Race House hold Size Marital Status

All Over India Male & Female New Born Baby – Old Age Pakistan, UAE,Nepal etc Nuclear as well joint family Married & Bachelors
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STP- Analysis Contd……….
Main Dimension Customer Characteristics Socio Economic Income Middle- Middle & Upper Middle Class Family Professional as well as Managerial Grey Shades, Action, Thriller, Comedy, Romance etc Experienced, Strugglers, etc.
17 Give a new Dimension to housewives as well as in

Segmentation Variable

Typical Breakdown

Occupation Psychographic Personality

Values Lifestyle

STP Analysis- Contd……………..

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STP Analysis Contd……….

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Level Of Differentiation

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Indian Idle
Shsh….. koi to Khali hai !
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Competitors Analysis

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Competitors Analysis Contd……..

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Competitors Analysis Contd……..
Last Price Sun TV Network Zee Entertain DeccanChronicle JagranPrakashan HT Media Dish TV India Den Networks IBN18 Broadcast UTV Software Zee News Balaji Telefilm 322.75 259.25 149.70 116.05 135.60 39.15 158.20 89.65 450.25 58.75 51.90 Market Cap. (Rs. cr.) 12,719.08 11,251.63 3,626.08 3,495.08 3,186.89 3,062.02 2,064.35 1,606.09 1,539.65 1,408.61 338.44 Sales Turnover 1,008.20 1,209.26 814.93 823.37 1,336.00 737.69 181.26 262.17 507.40 298.81 Net Profit 437.11 248.59 140.07 91.63 85.23 -476.28 -68.22 25.82 44.85 26.67 Total Assets 1,792.51 2,513.96 1,517.82 701.38 1,271.47 507.07 428.24 1,403.14 445.34 388.89

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Marketing Analysis
     

Buoyant trend in ad expenditure Dramatic twist at right interval-Staple Strategy Proliferation of channels Growth link from Star Plus Diversification into new genres & channels. Increased supply to others channels like Sony, Zee TV etc. Promotion through Video Games & Comics

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SWOT Analysis

Strengths
Targeted Content Creativity as a Disciplines Constant Impoverisation Exploring New Vistas Strong Management Skilled Talented Pool Conducive Environment

• • • • • • •

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SWOT Analysis- Contd………….

Weaknesses
Lack Of Scalibility Over Dependence on Key Personnel Difficult to Sustain Success

• • •

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SWOT Analysis-Contd……………..

Opportunities
Strategic Alliances Creativity as a Discipline Corporatization Exploring New Genres Shift From TV to Motion Pictures

• • • • •

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SWOT Analysis- Contd……………….

Threats
Competition From other production houses Plummeting Share of Mass Entertainment

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FINDINGS &

SUGGESTIONS
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India’s Booming Television Industry
According to PWC…
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Indian television Industry revenues expected to grow from US$ 4.67 billion to US$ 12.68 billion in 2011. @ 22% cumulative growth over the next five years.

12 10 8 6 4 2 0 2004 2005 2006 2007 2008 2009 2010 2011

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Thank You

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Resources www.google.co.in  www.balajitelefilms.com  www.hindubusinessline.com  www.freebizplan.org  Marketing Management- Philip Kotler  Marketing Of Services- Belch & Belch

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Participated By
Sankalp Mehrotra  Akanksha Gupta  Alza Verma  Amit Singh  Harsh Sahay

Pratibha Singh  Raj Mishra  Surya Kant Palya  Rakesh Dubey  Vivek

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