Greencell

Introduction to Greencell

Greencell / Westfalia - The Marriage of 2 Businesses

Greencell operates out of 3 locations

Dartford Sales, administration &

procurement office.

Paddock Wood Quality Control, Product

Management and Storage at Fowler Welch
facility.

Spalding Production, storage, ripening,

distribution & technical facility.

Spalding
Dartford
Paddock
Wood

What is it that Greencell does?

Greencell can be split into 6 business areas of sales and procurement expertise.
We have:

General trading

Citrus e.g.; Waitrose, Morrison's, Marks and

Spencer's, Tesco, Sainsburys, ASDA

Food service

Schools fruit and vegetable scheme

Retail - Waitrose, Sainsbury, Lidl, Tesco , Aldi

and Ocado.

As ever the most important asset is our people, over 100 colleagues, its they who make things
happen.

Industrial juicing

What is it that Greencell does?

Efficient,
Modern
Facility

Site 30,000 m2
Facility 5000 m2
Cold Store
3000m2

Industry
Leading
Technology

Experienced &
knowledgeable
Team

Centre Of
Excellence
Unique
Quality
Management
System

Flexible
Capacity

Organic
Certification &
Zero Waste

Recent Investment

Re-cladding
Cold stores

Ripening
Improvements
New Ripening suites

Refrigeration
Room
upgrade

New Lighting

Re-Racking

New Ripening
Suites

Loose Line
Auto packing
& Grading

Automated
Grading

Planned
on-going
Investment
Aweta Grading Technology

Automated Grading

Re-racking, New Lighting

& Recladding

Greencell USP

A centre of excellence within a supply chain of excellence for

avocados.

The facility has developed as a technical and commercial centre of

excellence specialising in the handling, conditioning and packing of
avocados.

Greencell has invested and developed

SMART in-conjunction with
AWETA pioneering Impact, and Accoustic technology.

Adequate capacity at present however additional grading capacity will

be necessary to accommodate growth.

Greencell Accreditations

Greencell is a member of the Ethical Trading Initiative (ETI), a group

committed to improving the live of the workers who grow and pack
our products.

Greencell are Soil Association accredited. Over 70% of organic

products in Britain carry the Soil Association charity symbol
and it has gained the trust, respect and confidence of
consumers and producers across the globe.

Greencell are ISO14001, This

international standard helps Greencell
reduce their environmental impact as
well as grow our business.

Greencell are members of LEAF

(Linking Environment And
Farming) is the leading
organisation promoting
sustainable agriculture, food and
Greencell are BRC accredited
farming.
Grade A. The BRC Food Safety
Standard is a leading global
brand recognised by thousands
of customers worldwide.

Greencell are Carbon Trust

Accredited Supplier, to achieve
this accreditation businesses
must have a proven track record
of delivering high-quality, energy
efficient products.
Greencell is a Fair
Trade Supplier.
Fairtrade is about
better prices, decent
working conditions
and fair terms of trade
for farmers and
workers.
Greencell are sedex registered,
and are 3rd party ethically audit
every two years.

Greencell are M&S Field to fork

accredited for avocados.

Process flow from field to customer

Field to
pack
house
Retailer
off
loading
onto
shelf's for
customer

Importer
to retailer

Pack
house to
distributor

Distributo
r to
importer

1.Harvesting the Avocados

2. Sorting & Grading of Avocados at Westsole Packhouse.

3. Loading the Avocado pallets onto the lorry, for

transportation to the port

4. Transportation

From the pack house

the Avocados go to
Santa Marta Port

The containers are

loaded onto a
shipping vessel
destined for the Port
of Tilbury UK

The distance from

Santa Marta Port to
the Port of Tilbury UK
is 6134 miles and 25
days at sea

The containers
are offloaded at
Port of
Tilbury .And are
trucked up to
Greencell
(Spalding)

5.Avocados arrive by Truck to Greencell ( UK)

6. Avocados offloaded and stored in temperature controlled

rooms

7.Avocados are stored in Greencells Bespoke ripening system

chambers

8. Avocados are taken from the ripening rooms to the pack

house, avocados are then sorted and graded into customers
own packaging.

9. Avocados packed awaiting transportation to customers

depots.

10. Greencell Avocados displayed within the Waitrose Food

Hall in London

11.Customer looking at Greencell Avocados in the Waitrose

Food Hall London

Thank you