Are We Living In A Fast-food World?

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away.

Ooops!!! What Is Fast Food?

• The concept of ready-cooked food for sale is closely connected with urban development. • In Ancient Rome cities had street stands that sold bread and wine. • A fixture of East Asian cities is the noodle shop. • Popular Indian fast food dishes include vada pav, panipuri and dahi vada. • In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to sell—as they have done for generations —a range of ready-to-eat, chargrilled  meat sticks known locally as brochettes.

We Are Not New?

• Fast food outlets are take-away or take-out providers, often with a "drive-through" service which allows customers to order and pick up food from their cars. • But most also have a seating area in which customers can eat the food on the premises. Common fast food items are , sandwiches hamburgers, fried chicken, French fries, chicken nuggets, tacos, pizza, hot dogs, and ice cream. •

• In 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion and a volume of 80.3 billion transactions. • In India alone the fast food industry is growing by 40% a year. McDonald's is located in 120 countries and on 6 continents and operates over 31,000 restaurants worldwide.KFC is located in 25 countries. Subway has 29,186 restaurants located in 86 countries, Pizza Hut is located in 26 countries, Taco Bell has 278 restaurants located in 12 countries besides the United States.


• India’s fast food industry is growing by 40% a year. The multinational segment of Indian fast food industry is up to Rs. 6 billion, a figure expected to zoom to Rs.100 billion by 2010.Because of the availability of raw material for fast food,Global chains are flooding into the country.

I want Burger

Fast Food Industry In India

• Dominated by McDonalds having more than 100 outlets. • Domino’s pizza is present in around 120 locations. • Pizza hut is also catching up and it has planned to establish 200 outlets at the end of 2010. • Subways have established around 49 outlets. • Nirulas is established at Delhi and Noida only. However, it claims to cater 50,000 guests every day.
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Market size

Major Players

• Gender roles • Customer sophistication and confidence • Paucity of time • Double income group • Working women • Large population • Relaxation in rules and regulations • Menu diversification

Reason For Emergence

• Social and cultural implications of Indians switching to western breakfast food. • Emphasis on the usage of biodegradable products • Retrenchment of employees • Profit repatriation •

Challenges For The Industry

• • • •

Marketing to children's Low level customer commitment Value added technology services Attracting different segments of the market

Trends In Indian Market

• KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. • KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts

Kentucky Fried Chicken

• KFC's secret recipe • Name recognition and reputation • PepsiCo's success with the management of fast food chains • Traditional employee loyalty • Improving operating efficiencies by reducing overhead and • other operating costs can directly affect operating profit.

• The many sales of KFC lead to a confusing corporate direction. • KFC has a long time to market with new products • Conflicting cultures of KFC and Pepsi Co.



• No Defined Target Market. • Health Conscious Consumers. • Increased Start Up Costs. •


• Domino's Pizza is one of the biggest and fastest growing international food joints in South Asia. The very first Domino's Pizza outlet in India opened in Jan, 1996 at New Delhi. Today, Domino's Pizza India has become a wide network of Pizza delivery and food chain. There are close to 220 outlets in 42 cities of India and the brand is the top most among the food delivery business.


• Promotional and Advertisement Campaigns(Coupons and discounts) • The '30 Minutes' Promise • Use of Technology(Digital interactive Television, Internet on the PC, Mobile telephony) • Premium Pricing Strategy • Indian fast food industry and entry of multinational players • Distribution strategies of fast food chains in India

Market Strategies

• McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. • More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women • To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions

MC Donald’s

• Each day, 1 in 4 Americans visits a fast food restaurant  In 1972, 3 billion a year was spent on fast food - today more than $110 billion is spent. • McDonald's feeds more than 46 million people a day - more than the entire population of Spain. • French fries are the most eaten vegetable in America. • You would have to walk for seven hours straight to burn off a Super Sized Coke, fry and Big Mac.S • Only seven items on McDonald's entire menu contain no sugar. • Willard Scott was the first Ronald McDonald - he was fired for being too fat. • McDonald's distributes more toys per year than Toys-R-Us. • McDonald's operates more than 30,000 restaurants in more then 100 countries on 6 continents. • Before most children can speak they can recognize McDonald's. • McDonald's represents 43% of total U.S. fast food market. •

Some Facts About

• Tran’s fats which are commonly found in fast food have been shown in many tests to have a negative health effect on the body. • The fast food consumption has been shown to increase calorie intake, promote weight gain, and elevate risk for diabetes. The Centers for Disease Control and Prevention ranked obesity as the number one health threat for Americans in 2004. It is the second leading cause of preventable death in the United States and results in 400,000 deaths each year. •

Health Issues

statistics, the obesity levels are increasing. • major cause of heart disease, diabetes and some cancers. Worldwide, about 22 million children under age five are estimated to be obese or overweight. • face an increase risk of developing insulin resistance; risk factor for type 2 diabetes High sodium intake (French Fries) is associated with higher blood pressure. • Foods containing sugars and starches can promote tooth decay. These bacteria use sugars and starches to produce the acid that causes tooth decay •

• Singapore: according to Health Promotion Board

Effects of unhealthy fast food

• • • • •

Keep portion sizes small GO GREEN–order a side salad with your sandwich instead of fries eat fruits and vegetables, in which they are rich in potassium and may help decrease blood pressure. (eg. Coleslaw) USE LESS DRESSING–Avoid using all the salad dressing packet, this can cut calories & fat! Choose foods with less amount of salts.

Healthy consumption of fast food

WE Conclude…
• fast food chains do offer healthy choices on their menus, though some are unhealthy (eg. Fries), and the choice lies in the hand of consumers, hence we have to choose wisely

So What's your Choice ..
  

Any fast food OR Healthy Fast food

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