Intel (Integrated

Electronics)
Case Study

By- Jyoti Gupta

Rajan Agrawal
Mit Shah

Honey
M
Rohan

Started in 1968 by three engineers to develop technology

for silicon based chips.
Main buyer was Busicom, a Japanese company that
manufactured calculators.
4004, worlds first microprocessor chip made by Intel was
released in 1971
After the success of 4004, Intel released the 8008
microprocessor in 1972, which was used in a PC called Mark8.
Released 8080 in 1974 and 8086-8088 in 1978. the later
was chosen by IBM to make new PCs and it became a huge
success
This was followed by the release of 80286, which was the
first processor that could run programs written for its

 No major marketing strategy.

Dependent on computer vendors and software
publishers.
Intel relied on OEM (Original Equipment
Manufactures)
Little awareness about advanced micro-processor
and their cost saving performance.

 Increase end-user awareness.

Make the computer vendors
knowledgeable about their
microprocessors.
Branding components in order to protect
their trademark and fight competition from
AMD

Innovative strategy for a pure technology

company to communicate directly with end-users.
It increased consumer awareness about
microprocessors.
It built itself as a brand among its consumers.
The trust among the consumers about the brand
resulted in increased demand.

IntelThe Computer
Inside

Created a cooperative fund where 5% of purchase

price of microprocessors was kept aside for
advertisement.
Fund was made available to PC makers.
PC makers increased their Advertisement spending
and were able to market Intel as well as their
products more effectively.
Intel logo was put on each PC.

Gain Consumer confidence as a brand

Processor numbers were not trademark
and hence branding components were
required
Communicating directly with end-users
resulted increased awareness

Little allegations may lead to destroying

brand image.
Since large number of PC manufacturers
use Intel, effect on Intel as a brand might
impact the PC makers which would
indirectly impact Intel.

Quality of microprocessors declined

Complaints against Intel for using abusive
marketing practices
Competitors increased focus on marketing which
created consumers perception of them being
good
Accused of charging high prices reduced
consumer confidence

Improve quality of products

Innovate faster due to increased competition
Competitive pricing strategy
Continue with their marketing campaign
making consumers aware about their every
new innovation
Focus upon customers needs

STRENGTHS
Time and money spent on
R&D
and
Marketing
Loyal Customers

WEAKNESS
Poor Strategies
Poor implementation of 4 Ps
of marketing
Improper marketing
practicses

OPPURTUNITIES

THREATS

Improving its image.

Competitors

Diversify into other fields

like military security.

Ever changing technology

PCs customers shifting to
other devices.

Brains of PCs and the logic chip.

Performs operations such as adding,
subtracting, comparing two numbers, etc.
Fetches first instructions after switching
on.
The OS or the application program drives
the functioning by instructing processor.
Its efficiency is judged by the speed of
which the microprocessor gives the
instructions.