Business Presentations

and Public
Speaking in English

Essential points in
presentations
Purpose: The topic of the
presentation is directly linked to
the aim of the talk.
Aims:
to inform - Informative purpose
- Instructional purpose
to persuade - Persuasive purpose
to celebrate - Celebration purpose:

Topics
Technical subject
Economic/financial subject
Influenced by the audience

The focus for an oral

presentation

clear,
understandable
well-organized,
well-planned,
well-timed.

requirements
the situation of the oral report,
the introduction of the presentation
is essential
visual support is essential
the key elements of the visuals
should be discussed
speaking style and gestures must be
appropriate

requirements
technical aspect of the topic should be
explained very clearly and
understandably
use "verbal headings
the report should be planned in
advance and practiced so that it is
organized
real conclusions summarize,
conclude, last thought

Preparing the Oral

Presentation

script, practice
outline of your talk
Set up cue cards,
Write a script and read from it

feedback
- informally by chatting with the
listeners after the presentation
(reactions, comments will show you if
and how well they understood the
message)
formally - questions & answers
sessions (plan carefully so as not to
lose control of the meeting)

Delivering an Oral
Presentation

Timing
Volume
Pacing, speed
Gestures and posture
Verbal crutches

Visuals
Transparencies for overhead
projector
Posterboard-size charts
Handouts
Objects
video-projecting computer-made
slides on a display

Slides should use mainly

Drawing or diagram of key
Tables, charts, graphs - If statistical
data are discussed,
Outline of your talk, report, or both
Key terms and definitions
Key concepts or points

Delivering an oral
presentation
Reading from a prepared manuscript
Delivering from memory
Delivering extemporaneously relying
on brief notes or clue cards.

Extemporaneous presentation are most

popular, most
desirable. The main features of this
presentation method are:

materials are organised either in

outline form or on note cards;
it allows to monitor the audiences
reactions, to slow down, to elaborate on
different points;
it encourages the audiences
involvement;
it contributes to building trust,
confidence and commitment

The PMM Concept

Person individual making the
oral presentation
Message the presentation itself
Media the presentation aids

Business communication and the

achievement of a
positive impact also requires the use of
nonverbal elements

good grooming
appropriate dress
natural manners
silent communicators
effective body language
a pleasing voice
good eye contact
an authoritative presence

Basic parts:
the Takeoff that gains the
audiences attention and
introduces the theme
the Convincing Evidence - data
/facts /info.
the Windup - closes the message
a summary of key elements

The achievement of and

effective beginning techniques

Startling information
Humour
The Unusual
Suspense
The Message Core
Courteous Beginning

The convincing evidence

should include
concepts that are familiar to your
audience
more complex concepts gradually
introduced
important elements in logical sequence
cases & incidents supporting ideas
use of illustrations & examples
the necessary depth