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SWOT ANALYSIS

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Strengths

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Opportunities

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Weaknesses

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Threats

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SWOT ANALYSIS
Primary factors

Strengths

Advantages
Experience, knowledge
Unique caracteristics
Resources
Geographical advantage, location
Competence, capabilities
Quality, reputation

Opportunities

Strategic alliances, partnerships


Product development
Import, export
Innovation an technology
development

Weaknesses

Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key staf
Geographical factors

Threats

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Loss af alliances and partners
Price infaltion/deflation
Strong competition
Competitors new products and
innovation

SWOT ANALYSIS
Strengths

Strength

Strength

Strength

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Strength

Strength

Strength

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Weaknesses

Weaknesses

Weaknesses

Weaknesses

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Weaknesses

Weaknesses

Weaknesses

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SWOT ANALYSIS
Opportunities

Opportunities

Opportunities

Opportunities

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Opportunities

Opportunities

Opportunities

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Threats

Threats

Threats

Threats

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Threats

Threats

Threats

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SWOT ANALYSIS
Positive factors

S
Strengths

Opportunities

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Strengths

Opportunities

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Strengths

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Negative factors

W
Weaknesses

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Weaknesses

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Weaknesses

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Threats

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Threats

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SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

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Strengths

Weaknesses

Opportunities

Threats

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SWOT ANALYSIS
Diferentiating values

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Strengths

Weaknesses

Opportunities

Threats

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Strengths

Weaknesses

Opportunities

Threats

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SWOT ANALYSIS
Strengths

Current strengths

Goals and project plan: strengths

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Weaknesses

Current weaknesses
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Goals and project plan:


weaknesses
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Opportunities

Current opportunities
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Goals and project plan:


Opportunities
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Threats

Current threats

Goals and project plan: threats

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SWOT ANALYSIS
Summary

SWOT summary

S W
O

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