10

chapter

Business
Technology
Better Business
1st Edition
Poatsy · Martin

Slide presentation prepared by Pam Janson
Stark State College of Technology
© 2010 Pearson Education, Inc.

1

Learning Objectives
1.

What are the functions of a company’s chief information officer
(CIO) and information technology (IT) department?

2.

How are information technology, information systems,
information, and data interrelated within a business?

3.

How are major types of hardware, software, and networks used in
business?

4.

What are the benefits and risks of technology in the workplace,
taking into account safety, creativity, communication, productivity,
privacy, and ethics?

5.

What is the impact of technology on the international business
environment based on offshoring, outsourcing, and alternative
methods of communication?  
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

2

The Role of the
Chief Information Officer

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

3

Information Technology Department
Tasks








Ensuring security
Handling emergency recovery
Keeping equipment operational and current
Managing the design of networks and databases
Selecting appropriate software
Providing training to employees
Sometimes creating custom software
Managing mobile computing
Implementing remote access to computing
resources
© 2010 Pearson Education, Inc.

4

Information Systems





Management Information Systems
Data vs. information
Decision Support Systems (DSSs)
Executive Information Systems (EISs)
Business Intelligence Software
Database Management Systems (DBMSs)
o Data warehouses
o Data marts
o Data mining
© 2010 Pearson Education, Inc.

5

Key Features of Business Computer
Hardware




Substantial hard disk storage
Advanced processing power
Large capacity of memory
RAID hard disk backup design
Mobile devices
o Smartphones
o Global Positioning Systems
o Projectors and printers
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

6

Software
• Analytical software

o Spreadsheet programs
o Database programs
o Online Analysis
Packages (OLAPs)

• Business management
software applications
o Accounting packages
such as Quickbooks
o Human resource
management like
PeopleTrak

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

7

Software
• Business
communication
technology
o Voice Over Internet
Protocol (VOIP) like
Skype
o Remote conferencing
o Marketing
technologies and
services
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

8

Networks
• Intranets
• Extranets
• LANs

o WLANs




WANs
VPNs
Internet
World Wide Web
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

9

The Benefits of Technology
• May increase
productivity
• Robots have relieved
humans of dangerous
and monotonous tasks
• Allows for anonymous
whistle-blowing
• Provides an online
presence for the
company
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

10

The Challenges
of Technology
• May decrease productivity
• Breakdowns in personal
communication
• Boundary between work and
home has blurred
• Intellectual property and
copyright laws evolving
• Ethics and stress of electronic
monitoring
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

11

IT Challenges for Management
• Service blackouts
• Security
o Protection from hackers

• Financial burden of keeping pace with
changes in technology
• Upgrade decisions
• Securing the online business environment
o Debating the use of cookies
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

12

The Global Impact of Business
Technology: Location
• Increase in offshoring
• Increase in near-shoring
• Impact
o U.S. will see slower wage
growth
o Higher demand for
products
o Coordinated 24/7 global
work efforts
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

13

Technology for Global Product
Design and Marketing
• Allows every company
with a Web site to
advertise to the world
o In what language(s)?
o With content adapted to
what culture(s)?

• Facilitates global design cooperation
o Shifting production and design centers
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

14

Technology
Creates
a Global
Village

• Where will the next
generation of
workers live?
• What skills will be
expected in the
global workplace?
• How does an
understanding of
digital culture help
in business?

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

15

Chapter Summary
1.

What are the functions of a company’s chief information officer
(CIO) and information technology (IT) department?

2.

How are information technology, information systems,
information, and data interrelated within a business?

3.

How are major types of hardware, software, and networks used in
business?

4.

What are the benefits and risks of technology in the workplace,
taking into account safety, creativity, communication, productivity,
privacy, and ethics?

5.

What is the impact of technology on the international business
environment based on offshoring, outsourcing, and alternative
methods of communication?  
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

16

Beyond the Book

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

17

Tech Industry Sees More Female
Leaders
Reasons for the Increase:

Some Female Tech Executives:

• The Internet boom created
many entrepreneurial
opportunities
• More women are pursuing
engineering degrees and
careers
• Marketers are deploying
technology to women

••
••
••
••
••
••
••

Xerox CEO Anne Mulcahy
Trend Micro CEO
CEO Eva
Eva Chen
Travelocity CEO Michelle
Peluso
Yahoo! President
President Susan
Decker
Bebo CEO Joanna Shields
Facebook COO Sheryl
Sandberg
TechCrunch CEO Heather
Heather
Harde

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

18

Gadgets Streamline
Mobile Computing



Ultrathin laptops
Smartphones
Wireless cell networks
Flash drives

© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

19

Japan:
Smaller, But More Mobile
• With a population less than half that of the U.S.
(127.4 million vs. 301.1 million) Japan still has:
o 100 million cell phone subscribers vs. 255 million
in the U.S.
o 54 million mobile Web users vs. 35 million in the
U.S.
o $10 billion in total mobile commerce revenue vs.
$480 million in the U.S.
• Japanese adopt product enhancements faster
o Swap cell phone video clips
o Coupon and credit-card codes on cell phones
© 2010 Pearson Education, Inc.
Publishing as Prentice Hall

20

Al Gore and the Internet
• Many jokes and derisive comments have been
made about Al Gore saying he invented the
Internet.
• What he actually said, in an interview with Wolf
Blitzer on CNN’s Late Edition, was:

“During my service in the United States Congress, I took
the initiative in creating the Internet. I took the
initiative in moving forward a whole range of
initiatives that have proven important to our country’s
economic growth and environmental protection,
improvements in our educational system.”
© 2010 Pearson Education, Inc.

21