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PUBLIC RELATION

MANAGEMENT AND
ETHICS
INTRODUCTION
 Public relations is a management function
which tabulates public attitudes, defines
the policies, procedures and interest of an
organization followed by executing a
program of action to earn public
understanding and acceptance.
 The work of PRM is managing the goals of
public and subordinating it with the
organizational goals.
DEFINITIONS
 PUBLIC RELATION: is the practice of
managing communication between an
organization and its public.
 PUBLIC RELATION MANAGEMENT:. It is a
management of relationships between an
organization and its public.
 MANAGEMENT ETHICS: Ethics is simply
learning what is right and what is wrong and
then doing the right thing.
CONTD…….
 It simply means managing
public locally and globally.
 It is a broadly recognized,
widely-implemented strategy
for managing and nurturing a
company’s interactions with
public and survival prospects.
BENEFITS OF A GOOD
PRM
 Recognized Brand Name.
 Improved image (goodwill)

 Increase in Market Share.

 Increase in Sales.

 Improvement in Productivity and Quality.

 Hence, results in Increase in Profits.


INTRO TO MANAGEMENT
ETHICS
 The profession of business ethics has long needed a
highly practical resource that is designed
particularly for leaders and managers.
 Unfortunately, far too many resources about
business ethics end up being designed primarily for
philosophers, academics and social critics.
 Ethics simply involves learning what is right or
wrong, and then doing the right thing.
MYTHS ABOUT BUSINESS
ETHICS
 Business ethics is more a matter of religion
than management .
 Our employees are ethical so we don't
need attention to business ethics.
 Business ethics is a discipline best led by
philosophers, academics and theologians.
 Ethics can't be managed.
 Our organization is not in trouble with the
law, so we're ethical.
 Business ethics and social responsibility are the
same thing.
BENEFITS OF MANAGING
ETHICS IN WORKPLACE
 Attention to business ethics has
substantially improved society.
 Ethics programs cultivate strong
teamwork and productivity.
 Ethics programs support employee
growth and meaning.
 Ethics programs help avoid criminal
acts “of omission” and can lower
fines.
 Ethics programs promote a strong
public image.
PROFESSIONAL CODE: PUBLIC
RELATION CODE OF ETHICS
 Adopted by the public relation society of India
on April 21,1968 at the All India Public Relations
Conference.
 The following PR Code of Ethics presents the
core values of PRSA members and of pr
profession.
 These values provide the foundation for the
Member Code of Ethics and set the industry
standard for the professional practice of public
relations.
CODES OF CONDUCT
Code of Ethics – Advocacy:

 We serve the public interest by acting as responsible


advocates for those we represent.
 We provide a voice in the marketplace of ideas, facts,
and viewpoints to aid informed public debate.

Code of Ethics – Honesty:

 We adhere to the highest standards of accuracy and


truth in advancing the interests of those we represent
and in communicating with the public.
CONTD….
Code of Ethics – Loyalty:

We are faithful to those we represent, while honoring our


obligation to serve the public interest.
Code of Ethics – Expertise:

 We acquire and responsibly use specialized knowledge


and experience.

 We advance the profession through continued


professional development, research, and education.

 We build mutual understanding, credibility, and


relationships among a wide array of institutions and
audiences.
CONTD…….
Code of Ethics – Independence:

 We provide objective counsel to those we represent.


 We are accountable for our actions.
Code of Ethics – Fairness:

 We deal fairly with clients, employers, competitors,


peers, vendors, the media, and the general public.
 We respect all opinions and support the right of free
expression
REASONS FOR
ESTABLISHING
PROFESSIONAL
 STANDARDS
Corresponds to basic human needs and
compel the organization to be ethically
oriented.

 Standards create goodwill and credibility


with the public

 Professional standards give management


credibility with the Internal Public.
CONCLUSION
 Hence PRM is equally imp
for any organization as
much as making Profit.
 No company can survive
without taking together its
ASSESTS and moving
further.
 Ethics is simply learning to
do the right thing in a right
manner.