You are on page 1of 14

Made by:Kiran 015121

Kirti Prakash Pathak 015122
Komal Shukla 015123

ITC limited • ITC was incorporated on August 24. • Now known as India Tobacco Company Limited from 1970. 1910 under the name Imperial Tobacco Company of India Limited. • Headed by Yogesh Chander Deveshwar. .

Packaging. Incense Sticks and Safety Matches.Brands Foods. Hotels. Paperboards & Specialty Papers. Education and Stationery Products. Branded Apparel. Cigarettes and Cigars. Personal Care. Agri-Business and Information Technology .

• Incorporated in the year 1933 • Chairman Mr. one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. .HUL • Hindustan Unilever Limited (HUL) is India's largest FMCG Company with a heritage of over 80 years in India. Harish Manwani • HUL is a subsidiary of Unilever.

skin care. and water purifiers. Dove. Pond’s. Rin. Bru. packaged foods. ice cream. Axe. Knorr. cosmetics. Its portfolio includes leading household brands such as Lux. Fair & Lovely. Closeup. Brooke Bond. shampoos. Kissan. Pepsodent. Wheel. Lifebuoy. Surf Excel. toothpastes. detergents. Clinic Plus. deodorants. Lakmé. .Brands soaps. Vaseline. Sunsilk. Kwality Wall’s and Pureit.

COMPARATIVE ANALYSIS .

since cigarettes is its primary business. . shampoos. • FMCG segments like foods. detergents. personal care. hotels and agribusiness to reduce its exposure to cigarettes. • It is diversifying into nontobacco. tea and face creams.COMPANIES BUSINESS HUL • HUL is the largest pure-play FMCG company in the country and has one of the widest portfolio of products sold via a strong distribution channel. ITC • ITC is not a pure-play FMCG company. • It owns and markets some of the most popular brands in the country across various categories. paper products. including soaps.

CORE VALUES HUL • Always working with integrity • Positive impact • Continuous commitment • Setting out our aspirations • Working with others ITC • Trusteeship • Customer Focus • Respect For People • Excellence • Innovation • Nation Orientation .

it faces the risk of being overtaken by domestic players in various categories.RISK HUL ITC • Being an MNC operating in India. This will burden its resources in terms of ad spend and brandbuilding. ITC has entered the high-clutter branded products market. given increasing competition. With its foray into the conventional FMCG space. Creating brand recall and building market share in new products are ITCs key challenges. Moreover. taxing its margins . Prolonged inflation may lead to margin contraction. • Increased regulatory clamps on tobacco. Export ban and rising crop prices pose a threat for its agri-business. HUL is more conservative in its strategies than its Indian counterparts. along with rising tax burden. in case HUL is not able to pass on this burden to consumers.

SUSTAINABILITY POLICIES HUL • Health & hygiene • Improving nutrition • Greenhouse gases • Sustainable sourcing • Enhancing livelihoods • Empowering communities • Stakeholder engagement • Life-cycle Sustainability ITC • Responsible Sourcing • Diversity and Equal Opportunity • Human Rights consideration of Stakeholders beyond the Workplace • Environment. Health & Safety • Policy on Prohibition of Child Labor and Prevention .

• Additionally.OVERALL STRATEGY HUL ITC • HUL always believes in customer friendly products with major emphasis on low cost overall without compromising on the quality of the product.000 farmers for spices and wheat procurement and an even larger number for oilseeds. • ITC is focusing on delivering value at competitive prices. . This kind of rural pedigree is hard to beat • The entire product portfolio is also being tweaked to include premium offerings such as Ponds Age Miracle and dove shampoo in skin and hair care. • They are leveraging the capabilities and scale of the parent company and focusing on the value of execution. Its tremendous reach through extensive distribution chain has been a competitive advantage. the company's echoupal model for direct procurement is well known under which ITC partners with over 100.

in line with the One Unilever philosophy adopted by the Unilever group worldwide. ITCs non-cigarette FMCG business leverages the large distribution network the company has developed by selling cigarettes over the years. • ITCs backward integration to ensure that its products pass efficiently from the farms to consumers has helped it to cut down supply and procurement costs. along with ramp-up of investments in its new sectors. HUL is also streamlining its various business operations. Introduction of premium products and addition of new consumers via market expansion will be HULs growth drivers. will be instrumental in charting ITCs growth path. . A rich product mix.GROWTH DRIVERS HUL ITC • The Company has been launching new products and brand extensions. with investments being made towards brand-building and increasing its market share.

. paper and agri-businesses. ITCs growth story is still evolving.CONCLUSION • HULs up-and-running business model is a treat for investors seeking exposure in the FMCG segment. Investors who want to bank on its execution ability in FMCG can consider the stock with a long-term horizon. the companies business model will pay off in the long run. hotels. • ITC is eyeing the pie which HUL and other FMCG players currently enjoy. ITC has proved its expertise in the cigarettes. The company has delivered in the past and has the potential to do better in future. Though risky. In the small and medium term.