THE ECONOMIC TIMES

WWW.ECONOMICTIMES.COM

BENNETT, COLEMAN & CO LTD

THE HISTORY OF ECONOMIC TIMES
• • • The Economic Times, launched in 1961, is India's largest financial daily and the world's second largest financial daily after The Wall Street Journal, with a daily circulation of over 750,000 copies. It is published by India's largest media group, Bennett, Coleman & Co Ltd, which also publishes The Times of India, the Navbharat Times, the Maharashtra Times, Femina, and Filmfare. The Economic Times has its offices in Mumbai outside Chatrapati Shivaji Terminus railway station. Its main content is based on the Indian economy , share prices, prices of commodities as well as other matters related to finance. The Founder / Editor of the paper when it was launched in 1961 was P.S. Hariharan. The current Executive Editor of The Economic Times is Rahul Joshi. The Economic Times is characterised by its salmon-pink paper, all of which is recycled. It is also the favorite newspaper among the city's business houses. It is sold in all major cities in India.

• • •

• The Economic Times, the world’s second largest selling English business daily. • The Group also has a range of nine Business2Business publications from The Economic Times catering to diverse industry segments. • In addition its 16 Special Interest offerings are targeted at groups of consumer interests ranging from photography to education to annuals on beauty, fashion, etc. • The latest offering is a morning daily in compact form known as the Mumbai Mirror with a morning and afternoon edition launched in Mumbai in 2005. • The Economic Times has saluted achievers at The Economic Times Awards for Corporate Excellence and the Brand Equity Quiz. It has touched the lives of its readers and consumers through exhibitions and fairs - a spectrum from Times Utsav consumer fairs to education events.

EDITORS
• • The economic times was been establish in the area of 1960s-70s by P.S.Hariharan in (1961-64) & D.K.Rangnekar in (1964-79) 1980s : Hannan Ezekiel, Manu Shroff(1985-90) 1990s : T.N.Ninan, Swaminathan- Ankllesaria-Aiyer 2000s : Jiadeep Bose 2004 2007 : Rajshri singhaz : Rahul joshi (present)

• • • •

EDITIONS
 Delhi Editions  Bombay Editions  Chennai Editions  Bangalore Editions  Pune Editions  Calcutta Editions  Ahmedabad Editions  Hyderabad Editions  Chandigarh Editions  Lucknow

STUCTURE & UTILIZATION
Structure • • • • • • • • • The structure of the paper is same for 6 days; i.e. from Monday to Saturday. For Sunday there is bit difference in structure, there are less pages published compare to the other days. Frequency : Daily Language : English Format : Broadsheet Paper : Standard newsprint & recycleable

Colour: Salmon Pink ( from Monday to sunday ) & white colour for supplement. Cost of newspaper: Rs.3 from Monday to Friday & Rs. 9 on Saturday and Sunday Six Sigma

• • • •

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े शेयर बाजार भारी बढत क साथ बंद 13 Oct, 2008, 1447 hrs IST, इकनॉिमक टाइमसपोिवजनल आंकडो के मुतािबक, बीएसई सेसेकस 808 और िनफटी सूचकाक 225 अंक ऊपर बंद हुए। आआ आआआआे आआआे आआेे आआआआआआआ । आआआआआआआ आआआआआआ आआआ आआआआे आआआे । आआआे आआ आआआ े आआआ आआआआ आआ आआआआआ मंदी ीहोया तेजी: हर दौर मे SIP मे िनवेश फायदेमंद िनवेशकोोका भरोसा बहाल करने आगे आए िचदंबरम आआआआआ े आआआ आआआआ आआआआे आआ आआआ CEO आआ आआआआ े आआआ आआआ आआ आआआआ े े ICICI बैक क शेयरोोमे जबदरसत िरकवरी, 21% चढ़़े 13 Oct, 2008, 1347 hrs IST, रॉयटसरICICI बैक िनवेशको मे वापस अपनी साख बनाने मे ं कामयाब। सडैडडर एंड पुअसर रेिटंग सिवरसेज ने कहा था िक ICICI बैक के केिडट फडामेटलस मजबूत है। आआ SMS आआ आआआआआ ICICI आआआआ आआ आआआआ े आआ यूरोपीय केदीय बैकोोने कहा, डॉलर की कमी नहीी होने देगे NCR मे नई मेगािसटी, 10,000 पलॉट िमलेगे 13 Oct, 2008, 1303 hrs IST, टाइमस नयूज नेटवकरिदलली से 10 िकलोमीटर की दूरी पर गािजयाबाद डेवलपमेट अथॉिरटी ने एक मेगािसटी बनाने की योजना बनाई है। इसमे पलॉट के रेट माकेट रेट से कम होगे... िदलली ीमे पॉपटरी: डीडीए न सही, NBCC सही, 2,500 फलैट िमलेगे

PROMOTION POLICY
• The Economic Times launches Hindi language version • Posted by Kelley Vendeland on February 19, 2008 at 11:24 AM • The Times of India group debuted The Economic Times in Hindi today in Dehli in hopes of catering to affluent Hindi-speaking business men in India’s booming economy, reports Publicitas. The editorial format will be similar to the English version (depicted above), with easy to understand content on subjects relevant to Hindi readers. The paper will be released daily except for Sunday. According to Publicitas, The Times Group expects to have a circulation of over 100,000. • Economic Times Awards sep 2008. • Daily availability of news paper as well as supplements on internet.

SECTIONS
• • • • • Top stories ( Front page). Political Theatre. Business & I.T. Economy. Editorial Page.
• Business of Brands.

• Commodities. • Economy, Finance & Markets. • Markets. • Career & business.

COVER PAGE
• TOP STORIES. • 1/4THPAGE COVERS ADVERTISEMENTS. • MIXED TYPES OF NEWS. • INFO ABOUT DATE, NO: OF PAGES, TITLE, PRICE,& NAMES OF EDITIONS ACCORDING TO CITIES.

THE POLITICAL THEATRE
• IT COVERS 2 PAGES. • HALF OF THE PAGES ARE COVERED BY POLITICAL ADVTS. • IT INCLUDES ALL POLITICAL NEWS.

BUSINESS OF BRANDS
• IT COVERS NEWS ABOUT THE BRANDS. • HALF/ MORE THEN HALF PAGE IS COVERED BY NOTICES RELATED TENDERS.

EMERGING BUSINESS & IT
• NEWS RELATED TO BUSINESS & IT SECTOR. • GLOBAL TURMOIL COLUMN IS INCLUDED. • IT IS NOT REGULAR.

ECONOMY,FINANCE & MARKETS
• TRACKING MARKET COLUMNS. • NEWS RELATED TO CURRENT ECONOMY, FINANCIAL AND MARKET CONDITIONS.

CORPORATE
• IT COVERS TOTAL CORPORATE NEWS. • HALF OF THE PAGE IS COVERED BY NOTICES OF TENDERS.

EDITORIAL PAGE
• THIS PAGE HAVE THE VIEWS OF THE EDITOR OF NEWSPAPER. • IT ALSO HAVE PUBLIC VIEWS. • CHAT ROOM, COSMIC UP LINK COLUMN. • INTERVIEWS OF BUSINESS TYCONS.

COMMODITIES AND ECONOMY
• ALL COMMODITY MARKET NEWS ARE COVERED. • Eg. GOLD RATES, SILVER RATES, EXCHAGE RATES. • MCX COMMODITIES INFORMATION.

FREEDOM FROM ECONOMY
• NEWS RELATED CULTURAL ACTIVITIES, SPORTS, ENTERAINTMENT… • THIS IS THE LAST PAGE OF THE NEWS PAPER.

TIMES CLASSIFIED
• ADVERTSEMENTS RELATED TO PROPERTIES, EDUCATION, TRAVELLING, INVESTMENTS AND BUSINESS PROPOSALS & IMPORT –EXPORT.

Career & Business

• •

Advertisements related to jobs. Focus

TIMES CLASSIFIED RATES
Classified lineages for 5 lines in Rs
7 13 No. of insertions 1 4 15 40 Extra Lines

Delhi Mumbai Bangalore Chennai Hyderabad Kolkata Ahmedabad Chandigarh Pune Lucknow

666 700 377 400 240 240 180 70 70 70

624 580 352 400 215 190 150 60 60 55

594 480 342 400 205 150 140 50 50 50

594 460 332 400 185 140 130 45 45 45

594 360 302 400 165 130 120 40 38 40

594 360 302 400 155 120 105 40 35 35

120 150 102 80 55 50 75 10 15 20

TIMES CLASSIFIED RATES
Classified Display ( per.sq. cm. ) minimum size is 3cm. x 5cm.

No. of insertions Editions Delhi Mumbai Bangalore Chennai Hyderabad Kolkata Ahmadabad Chandigarh Pune Lucknow

1

4

7

13

25

40

181 250 152 155 80 130 90 25 28 50

169 200 142 155 70 110 80 20 25 45

163 160 132 155 60 100 70 18 22 40

150 140 122 155 55 90 60 15 20 35

144 130 122 155 50 80 50 15 17 30

138 120 122 155 45 70 45 15 14 25

STOCKS ON BSE/ NSE
• DERIVATIVES FUTURES/ OPTIONS TRADING AT NSE. • NET ASSET VALUES. • MONDAY ISSUE DON’T HAVE STOCK RELATED INFORMATION. • INORMATION RELATED TO SHARE MARKET DISTRIBUTED IN GROUPS A-Z ACC TO SHARE VALUE.

MARKET INTELLIGENCE
• • • • • • • SENSEX NIFTY ET INDICES BULK DEALS INSIDER TRADING CORPORATE ACTIONS EMERGING MARKETS DEVELOPED MARKET. • NEW HIGHS & LOWS.

Columns
                  Reading zone. Quick bites. Chat room. Dilbert jokes. The cross word. Interview. Straight talk. In a nut shell. Brands & business. World money. Gang gurus. Out of the world. Pitch report. Monday mocha. My first million. First take. The age of turbulance. Regulator watch.                   Events watch. Technical speaking. Money market ground up. Big bucks. Guest editor. The big idea. Face off. Deep impact. Analysists picks. Et-instapoll. By invention. Trend spot. Starship enterprise. News you can use. Currency corner. Heard on the street. Know your corner. Zeros & ones.

SUPPLIMENTS
• Brand Equity (Weekly) - this is a weekly colour supplement,t hat appears every Wednesday, which covers marketing, advertising, media and market research. • Corporate dossier is a supplement that appeares every Friday, along with The Economic Times aimed at the CEOs of corporate India, with a special focus on management and strategy. • ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at the burgeoning band of Indians who want to see and know about their country and the rest of the world -through Indian eyes. • ET AutoMania is a weekly all-colour supplement covering all aspects from the auto industry from new launches and trends to ancillaries and personalities.

ET INVESTOR’S GUIDE
• • • • • • BULL’S EYE. BOOSTER SHOT. FUND REVIEW. MASTER MIND. ON THE HEDGE. ADVT (1/4TH OF THE PAGE).

BRAND EQUITY
• COLOURED PAGES WITH WHITE PAPER. • BRAND LAUNCHES • NEWS RELATED ALL BRANDS • 30% OF THE SUPPLIMENT IS COVERED BY ADVTS.

ZIG WHEELS
• NEWS RELATED TO AUTOMOBILE WORLD • THE NEW CARS, THEIR FEATURES,THEIR PERFORMANCE • THE TOTAL INFORMATION.

COMPETITORS
• BUSINESS LINE- 20 pages- Rs.4 and on Sunday Rs.3/• BUSINESS STANDARD-28 pages in three section- for Rs.3/• FINANCIAL EXPRESS- 24 pages for Rs.3/-

CIRCULATION/ REACH
All Editions : 619570(Audit Bureau of Circulations 2007) All Editions : 77500( Indian Readership Survey 2007) All Editions : 951000(National Readership Survey – 2006)

Editions

Circulation - July Readership - Indian Readership (National December 2007 Readership Survey 2007 Readership Survey – NRS R1 2006
150690 166763 25245 78649 12547 28108 44929 54423 28984 29232 174000 240000 22000 131000 32000 12000 33000 49000 33000 32000 17000 171,000 116,000 4,000 93,000 4,000 25,000 35,000 62,000 16,000 14,000 11,000

Mumbai Delhi Chandigarh Kolkata Lucknow Ahmedabad Bangalore Chennai Hyderabad Pune Kochi

MATERIAL
• • • Digital: PDF/ eps file in the exact size of the advertisement without any cut marks or any white space on either side of the ads.Convert all text to curves/vectors. Resolution: 1200 dpi for SNP b/w and color. GNP color – 2540. Black & White: Art pull/ Bromide (Screen : 65 lpi)Colour:4 Color Positives with Progressive Proofs (Screen : 85 lpi) MECHANICAL DATA • • Booking Deadline : b/w : 10 days Colour: 15 days Material Deadline : b/w : 7 days colour : 7 days

ADVERTISING RATES
Ad size Dimensions width X height cms 32.9 X 52.5 B&W Rates- US$ Colour Rates- US$

Full page

115,709

148,522

Half page

32.9 X 26

57,285

73,530

Quarter page

16 X 26

28,740

36,608

Display and Financial ads carried in any print edition of The Economic Times will be reproduced in the electronic version at an incremental rate of 2 cents per scm. Multiple editions within packages and multiple insertions will attract equivalent multiple charges.

Advertisement ratio
• According to observation for each week, we found that advertisements covers approximately 25% to 30% area of the whole news paper.

September Highlights

Birla Group Members
Amit.S.Shirale. Geetanjali.V.Gujar. Dinesh.R.Bhandari. Farhanaj.F.Sahib. Pooja.P.Pomani. Aniket.S.Pujari. Sneha.P.Thakur. Gaurav.Hirani. Dhaval.A.Shah. Sachin.R.Choudhari. Aashik.R.Shah. Pradeep.P.Ingle. Brijesh.Ranjan. Indrajeet.C.Patange. Manoj.D.Gaikwad. Asha.A.Poojary. Megha.A.Patil. Prajakta.P.Kulkarni. Neelam.kulkarni. Madhura.R.Kulkarni.

BIRLA GROUP
DREAMS DO COME TRUE

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