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Emily & Jamie
Work-in-progress
1 March 2010
r structured approach to problem solving
that can build confidence´
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Kesearch Concepts Deliver
Prototype
'rief ± concept ± development ± implementation

Problem ± objective ± audience ± message ± means

'ackground ± aims ± information ± tasks ± plan ± action ± review

Concept development ± design development ± application ± artworking

Context + concept + collaboration = communication

Get information ± find problem ± one proposal ± writing ± models not drawings

nalysis ± identification/innovation ± redefinition/context ± execution/production

nswer questions: functional ± logistical ± semiotic ± critical

* ngle ± information ± idea ± concept ± design language ± requirements
K 
K 
K 
K 
rhe client should feel interrogated.´

rWhat is the real problem?´

rWe always ask to be involved in writing the client¶s
brief.´

K 
rWhat is its function? What is its significance?
Which is more important/promising´

rWhat I look for is an angle or narrative that can
take the design beyond problem-solving´

K 
Concepts
Concepts
Concepts
ã  

rInspiration filters into your work´

r'rainstorms with the team to come up with initial
ideas´

r n issue regularly crops up, and this is often the
impetus for the creative solution´

ã  

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Prototype
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Prototype
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Prototype
rurn the concept into a design language´

rExploring the visual voice´

rDemonstrate how the visual language translates
across a good cross section of items´

Develop 
Prototype
rKinse and repeat´

rPhyscially make a model of everything with an
emphasis on high craft´

rurther crafting may take place before everyone is
happy with the final graphic language´

rWe do many design iterations but these are within
our office ± not for the client´

rIf you can walk around it, pick it up, then all acts
of persuasion are removed´
Develop 
Prototype
Deliver
Deliver
rhe final stages are generally the least time-
consuming, as they are more of a roll-out´

rDo it!´

rwork the design into something that meets all the
requirements of the brief´

rImplement design through reality check to µon-
shelf¶, work with toolmakers, industry partner,
make necessary compromise and maintain
integrity of design´

Deliver
rhe final stages are generally the least time-
consuming, as they are more of a roll-out´

rDo it!´

rwork the design into something that meets all the
requirements of the brief´

rImplement design through reality check to µon-
shelf¶, work with toolmakers, industry partner,
make necessary compromise and maintain
integrity of design´

Deliver
( 

Kesearch Concepts Deliver
Prototype
rI think we¶re comfortable with
uncertainty´
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