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A PRESENTATION ON VISUAL

MERCHANDISING OF THE
BRAND MUFTI
BY: Iffat Anwar
& Rekha Jain

WHAT IS VISUAL MERCHANDISING

It is the art of presentation, which put the merchandise in focus.

It educates the customers and create desire to buy.

It is a presentation of a store.

Visual Merchandising is also known as SILENT SELLER

About the Brand:

Founded in 1998 as a menswear brand in Mumbai, Mufti focused on


providing progressive fashion to its customers.

It later went on to extend its arena in the female section as well.

The core belief of the brand is innovation and originality thereby giving
its customers a product that is 'different'.

Since its inception, Mufti has evolved as a brand that offered casual wear
strongest in the shirt and denim categories; to one that now offers a range
of T-shirt, outerwear, blazers and some accessories as well.

VISUAL MERCHANDISING OF THE STORE


LOCATED IN DAK BUNGLOW:

Well-lighted store; with a strong


aesthetic appeal.

Strategically located ; at the


prime area of the town.

Eye-catchy dummy
representations.

Systematically organised
sections.

The V.M hence is pervasive.

VISUAL MERCHANDISING OF THE STORE


LOCATED IN DAK BUNGLOW:

On entering; the overall look


speaks loud enough to catch the
attention.
Neatly organised product
categories;
The lighting that was used for the
store was yellow; to create an
illuminating impact on the
garments.
The SALE banner was well
executed in order to
psychologically compel the
customers to purchase ,thereby
accelerating sales.

VISUAL MERCHANDISING OF THE STORE


LOCATED IN DAK BUNGLOW:

Clearly defined fascination


points in terms of execution of
the denim line.
Also seen in top wear,line of
shirts for ease of access to
customers.
Arresting colour palettes used on
the dummy.
Racks are situated below the
dummy representation of both
the denim line as well as the top
line which stocks the product
associated with the
representation in varying sizes.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN DAK BUNGLOW

Clearly defined size lines.

Shelves are devoted to the


particular sizes.

Sizes ranging from small to extra


large.

Well executed picture portraits;to


magnify the aesthetic appearance.

Organised product lines.For


instance all checks together and
the plain colored shirts grouped
together.

VISUAL MERCHANDISING OF THE STORE


LOCATED IN DAK BUNGLOW:

Point of sale counter located at


the right centre of the outlet
thereby avoiding hindrance in
exploring the products.

Exclusive merchandise racked


especially near the P.O.S counter
to be given as compliments and
also compel further buying at the
payment gateway.

Hence this store consisted of well


equipped staff members as well
as technologically sound
operationally.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

Inappropriate lightening used


which made the aura a very
unwelcoming one.

With a view from the outside,the


overall look is extremely
dismantled; lacking majorly in
aesthetics.

A single banner announcing


SALES is used thereby
indirectly stating the stocks are
less.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

A duplex store that was extremely


unsystematic.

The V.M consisted of a single


dummy representation and two
posters.

The store was in a mess,which


disturbed me as a customer
psychologically.

Even though the store is located in


a commercial segment of the town,
it hasnt done a fair justice in
terms of the store representation.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

Unorganised product lines;


dismantled arrangements.

Sweaters and shirts clubbed


together thereby creating a lot of
confusion.

Sizes difficult to confer; no


mention of the size charts neither
shelves devoted on basis of sizes.

Cleanliness was also not a point


of concern in the store; white
lights all the more made the
garments look dull and shabby.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

Fascination point only in form


of a partial dramatic display of
denim line.
Two posters kept at the most
unlikely positions are displayed.

On turning to the right,the Point


Of Sale counter is situated which
is devoid of any complimentary
merchandise also restricting easy
movement.

The store lacked majorly on


technological grounds and the
staff members were also not
sufficient enough to tackle
multiple customers.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

A store room was also located


inside the store which was kept
open and was in the most dingy
state.

The rack which stacked the fresh


arrivals was situated at the
corner end of the store that too,
without the size accessibility.

VISUAL MERCHANDISING OF THE


STORE LOCATED IN maurya lok:

Denim line kept folded without


any attractive demonstrations of
dummies .

Moreover packed merchandise


were kept along with those kept
for sale;creating a negative
impact on the minds of the
customers.

POINTS CONCLUDE..

The V.M of a store ,has positive influence on customer satisfaction and


purchase behavior.

Important criteria include cleanliness, labeled prices, accurate and pleasant


checkout clerks, and well-stocked shelves.

Lighting: important but often overlooked element in successful store


design.

Effective VM of the store helps increasing the sales.

The pleasure of shopping in a real store environment cannot be


underestimated, so the store located at Maurya Lok should focus on their
VM.

THANK YOU !!