LUXURY

The Luxury retailing in india

Presented by: Nitasha Monalisa Monika Neha Shweta

LUXURY
Defining Luxury The emotionalism of luxury
“Purchase of luxury items gives the buyer an immense amount of joy which surpasses the economic value of the product.”

Characteristics Luxury brands live in people’s hearts & minds Luxury brands have range Can be teamed with many products Luxury brands have permanence Don’t go out of style/are classic

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Luxury Defined Values of Luxury

• • • • • •

Rarity/exclusivity Highest quality Know how History, roots, dreams Rewards: pleasure, status Emotion, experience Custom made

Reasons for emergence of luxury retail in India.
• • • • • • Hike in the salary . High Standard of living . Luxury becoming a status symbol. stylish appearance increased durability better performance & advanced features
Luxury in India has become more accessible. Bollywood is an influencer

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Luxury Products & Services
Cars:
Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti

Couture: Versace
Indian couture designers: Rohit Bal, Tarun Tahiliani May not include prêt designs

Hotels & resorts
Amar Vilas (Oberoi), Four Seasons

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Luxury Products & Services
Accessories
Footwear: Jimmy Choo Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada Small leather goods: Dunhill Watches: Piaget, Tag Heur Eyewear: Armani, D&G, Chanel

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Luxury Products & Services
Perfumes: Channel Jewellery & Gems: Cartier, Tiffany Writing instruments: Mont Blanc Luggage: Louis Vuitton Liquor: Henessy (vodka), Blue Label, rare wines Art Not Luxury: Mango

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Promoters of Luxury in India
TSG International Marketing Pvt Ltd

The Sachdev Group – Priya Chatwal & Charu Sachdev Brands: Lanvin, Alberta Ferretti, Jean-Paul Gaultier, Moschino, Stella McCartney

Genesis Colors
Sanjay Kapoor of Satya Paul fame Brands: Aigner, Canali, Kenzo, Paul Smith, Just Cavalli

Murjani Group
Gucci, Jimmy Choo, Calvin Klein, Bottega Veneta

Brandhouse Retail (S.Kumar Group)
Escada, Dunhill

JV’s in the pipeline
DLF with Armani Hermes with Neelam Khanna (PRS Oberoi clan) Reliance Retail

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Emporio
The first Indian luxury destination:
Officially inaugurated: Sunday, 30th Aug Developer: DLF 130 luxury brands Apparel: Dolce & Gabana, Canali, Louis Vuitton, Chistian Dior Jewellery: Cartier, Harry Winston, Leather Goods: Tods Men: Paul Smith, Armani Watches: Piaget, Chopard, Jaegar Indian designers: Rohit Bal, Tarun Tahiliani, JJ Valaya

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The story in India

Luxury is not new to India but the modern form is yet to evolve Branding Lasting customers relations Signature look Virgin market

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The story in India
Jimmy Choo
Launched India store through Murjani Group in Sep08 Located at Nariman Point, Mumbai Worn by Aishwarya Rai, Preity Zinta Internationally launching sunglasses, fragrances & handbags

Ermenegildo Zegna
First store opened at Crossroads in 1999. Closed in 2005 A 3000sqft store opened at Taj, Mumbai in 2007 Third store to come up at Emporio

Louis Vuitton LV’s association goes back to the Maharaja’s for luggage First store opened in 2003 at Oberoi Hotel, New Delhi Second store opened in Mumbai in 2004 Now opened at Emporio

Luxury Market Spend Allocation

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Limitations of luxury in India
Lack of appropriate space Adjacencies important – nightmare McDonald’s Started with use of hotel space Makeshift space in malls/markets Emporio – perhaps the first luxury mall in India Expensive real estate Lack of trained manpower Specialized programs in Institutes Lack of Indian products & brands FDI restrictions

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Scope for Indian brands
Can you think of an Indian luxury brand?
India’s strengths: excellence in craftsmanship, heritage, business potential Some suggested areas: hotels & hospitality, spas, jewellery, meditation (Mahesh Yogi), art, Indian fashion

Acquiring Western brands: Tata acquires Jaguar from Ford in the UK Oberoi hotels: Rajvilas, Udaivislas, Amarvilas

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Luxury Education
IIM, Ahmedabad Tied up with Essec for new luxury program Student size: 9 Pearl Academy, Delhi Luxury module as part of Fashion Marketing

LUXURY

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