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PRESENTATION

ON
Comparative analysis of
investment in Bharti-Axa life
insurance , ICICI Prudential life
insurance and Reliance life
insurance

Abstract
 This research paper studies the impact of private insurance sector as well as
studies the comparative analysis of investment in insurance insurance .
 On Liberalization there were a lot of opportunities for new entrants viz.market for innovative products offering a right mix of flexibility/risk/return
depending which will suit the appetite of the customers.
 Comparative study among Bharti-Axa life insurance, ICICI Prudential
life insurance and Reliance life insurance company can analyze &
estimate their future strategies and profitability.
 The importance of this project is customers perception about other private
life insurance companies and knowing the company’s position in terms of
brand familiarity, Security, ROI, Transparency, Liquidity and also the rank
correlation between them.
 In this report tries to highlight the performance of the companies in the
private insurance industry and the composition of the different age groups of
people who are aware about the life insurance policy and their benefits.

Company profile
• Bharti AXA Life is life insurance that was started in 2006.
• Bharti Enterprise one of the India's leading business groups.
• Partnered with world’s biggest company Walmart.
• It brings together strong financial expertise of the Paris-headquartered
AXA Group and Bharti Enterprises.
• The joint venture has a 74% stake from Bharti and 26% stake from AXA
Asia Pacific Holdings Ltd.
• Today, Bharti AXA Life insurance has a national footprint of distributors
trained to provide quality financial advice and insurance solutions to the
large Indian customer base.
• Bharti AXA Life insurance offers a range of innovative products and
services that provide to specific insurance and wealth management needs
of customers.

Objective
 From the company point of view
1. Company position.
2. Customer perception about the companies.
3. Better investment option.
 From my point of view
1. To gain the knowledge about the insurance industry.
2. How to recruit agents for the Bharti-Axa life insurance.
3. To understand the process of recruitment and selection of
agent in life insurance.

Research Methodology
 RESEARCH DESIGN
 DATA COLLECTION METHOD
-Primary Data
-Secondary data
 SAMPLE DESIGN
- Sampling Technique
- Sampling Unit
-Sample size
- Sampling Area

Data Analysis
HOLDS LIFE INSURANCE POLICY
65
80
60

35

40
20
0
YES
NO

LIFE INSURANCE PREFERABLE COMPANY
60

52

50
40
30
20
10
0

21

17

10
RELIANCE

ICICI

1
BHARTI
AXA

OTHER

Data Analysis (contd.)
LIFE INSURANCE IS TAKEN (REASON)

LIFE INSURANCE NOT
TAKEN(REASON)

25

AGE AGAINST OLD AGE

NOT AWARE
INVESTMENT INSTRUMENT

DON’T
REQUIRE

13
12
6

TAX BENEFIT

24

1

8
11

HAVE OTHER
INVEST MENT
PLANS
LACK OF
FINANCE
PLANING IN
FUTURE

COVER FUTURE CASH

46

0 5 10 15 20 25 30 35 40 45 50

Data Analysis (contd.)
NEEDS FOR TAKEN LIFE INSURANCE
50

FOR A CERTAIN AMOUNT OF MONEY WHICH ONE YOU CHOOSE

47

45
40

48

OTHER

35
30
25

20
14

20
15
10

5

7

13
6

9

BHARTI

18

5
0

21

ICICI

13

RELIANCE

0

5 10 15 20 25 30 35 40 45 50

Data Analysis (contd.)
ACCORDING TO BRAND FAMILIARTY

ACCORDING TO SECURITY
300

OTHER

195

250

284

234

223
208

200

228

RELIANCE

150

269

ICICI

100

50

BHARTI AXA

0

220

50 100 150 200 250 300

0

BHARTI AXA
RELIANCE

ICICI
OTHER

Data Analysis (contd.)
ACCORDING TO RETURN ON INVESTMENT

ACCORDING TO TRANSPARENCY
300

191

OTHER

250

216

RELIANCE

200

150

288

ICICI

248

266
208

100

229

252

BHARTI AXA

50
0

50

100

150

200

250

300
0

BHARTI AXA

ICICI

RELIANCE

OTHER

Rank Correlation
Brand Familiarity
Bharti Axa Vs ICICI-0.986
ICICI Vs Reliance-0.99
Bharti Axa Vs Reliance-0.99
Security
Bharti Axa Vs ICICI-0.985
ICICI Vs Reliance-0.965
Bharti Axa Vs Reliance-0.996
Return on Investment
Bharti Axa Vs ICICI-0.992
ICICI Vs Reliance-0.969
Bharti Axa Vs Reliance-0.992

Transparency
Bharti Axa Vs ICICI-0.998
ICICI Vs Reliance-0.98
Bharti Axa Vs Reliance-0.99

Liquidity
Bharti Axa Vs ICICI-0.986
ICICI Vs Reliance-0.925
Bharti Axa Vs Reliance-0.975

Limitation
 Due to time constraints and hectic schedules, there had been some
difficulty in collecting the required data from all the age groups
equally.
 Also the sample size of 100 might not represent the perception of
whole population, as the sample size is too small for total population
of Kolkata city.
 Project was undertaken in some parts of Kolkata region only. So it
might not be a true representation of the views of the insured of
other place.
 The opinion expressed by the respondents may be biased.

Suggestion
 Bharti-AXA life insurance plans are more benefited for long term, but don’t have any
benefit in short term policy holding.
 Bharti-AXA life insurance spades their business into the rural areas therefore they
expand their business as well as people of the rural area secure their life to get the
benefits from this company.
 Bharti-AXA Life Insurance Company must organize more and more seminars for
make awareness about life insurance policy and theirs benefits.
 Many other extra facilities must be providing to policy holders to attract them such
local and foreign trips, special gifts for them.
 Bharti -AXA life insurance should make a forum, if policy holders have any problem
relate to policy they should make a complain in this forum.

Conclusion
 Every plan has certain tax benefits covered under the Income Tax
1961.
 In Bharti Axa life insurance co. Ltd. no surrender charge is
applicable after 6 years.
 All terms and conditions should be read in the policy by the
policyholders before hand.
 Laws ,rules and regulation are subject to change without notice.

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