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www.mtech.umd.

edu

Coursera experiences from the
University of Maryland’s
first MOOC
Dr. James V. Green
Director, Entrepreneurship Education
Maryland Technology Enterprise Institute (Mtech)
A. James Clark School of Engineering
April 4, 2013
Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

www.mtech.umd.edu

Mtech’s Coursera course launched January 2013
87,900 enrollments in first offering

Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

www. James Clark School of Engineering · University of Maryland   .edu Goal of developing students’ entrepreneurial mindset and opportunity analysis skill set The Opportunity Analysis Canvas   TM   ENTREPRENEURIAL MINDSET   ENTREPRENEURIAL MOTIVATION ENTREPRENEURIAL BEHAVIORS       Achievement Self-efficacy Confidence Individualism Cognitive motivation Risk Control Tolerance for ambiguity Interpersonal relationship skills Focus Social capital Optimism         MACROECONOMIC INDUSTRY CONDITIONS COMPETITION OPPORTUNITY CHANGES      Knowledge conditions Learning curve IDENTIFICATION   Demographic Demand conditions Capital requirements Problem Complimentary assets Solution Psychographic Technical Societal Political Regulatory     Reputation effects Advantage     INDUSTRY STATUS VALUE CURVE Team     Industry life cycle Eliminate Industry structure Reduce Maryland Technology Enterprise Institute · A.mtech.umd.

umd.edu Developed a rigorous course on complex topics that challenged students through weekly assignments Weekly Topics 1.www.mtech. James Clark School of Engineering · University of Maryland . Customer Understanding 3. Business Planning 6. Entrepreneurial Mindset 2. Financial Planning • The business model canvas • Patterns of business model generation • Designing business models • Strategies for business model generation • Process for business model design • Defining the business plan • Objectives of the business plan • Writing the business plan • Developing the marketing mix • Sales forecasting • Keys to raising financial capital • Building financial statements • Sources of financial capital • Leading entrepreneurial growth • Final thoughts Development of a Business Model Canvas Evaluation of a Business Plan Financial Analysis & Course Evaluation Maryland Technology Enterprise Institute · A. Industry Understanding Video Lectures • Welcome and overview • Entrepreneurial mindset • Entrepreneurs and strategic decisions • Psychology of entrepreneurs • Entrepreneurial decision-makers and the use of biases and heuristics • Risk taking in entrepreneurial decision-making • Exploring real market needs • Satisfying real market needs • Macro changes that increase new venture opportunities • Assessing entrepreneurial opportunities • Environmental assessment of entrepreneurial ventures • Selecting the right industry • Types of innovations • Understanding customer adoption • Strategic planning Assignment s Intro Survey & Entrepreneurial Mindset Market Assessment Industry Analysis 4. Business Models 5.

600. James Clark School of Engineering · University of Maryland .edu Initial student profile for our course (r =26.umd.mtech. 30%) 48% 18% 17% 17% First entrepreneurship course Taken at least one entrepreneurship course in the past Written a business plan Started my own business Maryland Technology Enterprise Institute · A.www.

edu Initial student profile for our course (r =26.mtech.600. James Clark School of Engineering · University of Maryland .umd. 30%) 45% plan to start a business in the future 14% actively starting a business 12% interested in improving my existing business Maryland Technology Enterprise Institute · A.www.

James Clark School of Engineering · University of Maryland .edu Initial student profile for our course (r =26. 30%) 48% industry professional 27% university student 5% academic.www.mtech. research scientist 2% high school student Maryland Technology Enterprise Institute · A. professor.600.umd.

umd.www.edu Ages range from 13-92. James Clark School of Engineering · University of Maryland . with the highest concentration (55%) being 20-30 years old Maryland Technology Enterprise Institute · A.mtech.

011% .008% Bermuda 0.09% Canada 2.004% Bhutan 0.76% Oceania 2.87% South America 10.92% Mexico 2.22% Africa 4.mtech.008% St.73% Germany 1.008% Benin 0.004% Samoa 0.31% France 1.07% Asia 20.51% Most Representation USA 24.004% Monaco 0.37% Italy 1. Lucia 0.13% Europe 30.68% Ukraine 1.13% Maryland Technology Enterprise Institute · A.www.S.27% Philippines 1.008% Guyana 0. 30%) • • 75% of the students from beyond U.umd.004% Bonaire 0.008% Namibia 0.54% Spain 5.45% Central America 1.600. 153 countries By Continent North America 30.004% West Indies 0.88% Greece 1.21% UK 3.008% Togo 0.12% Colombia 1. James Clark School of Engineering · University of Maryland Rarest Representation Aruba 0.edu Our students create a truly global classroom (r =26.88% Russia 1.17% Romania 1.008% Finland 0.004% Maldives 0.004% Vanuatu 0.67% Australia 2.54% India 8.58% Brazil 5.004% Andorra 0.50% Netherlands 1.80% Portugal 1.008% Burundi 0.004% Kazakhstan 0.004% Guatemala 0.

edu Student engagement is difficult to assess.mtech. James Clark School of Engineering · University of Maryland .umd. as their intent and goals vary 87900 41160 20395 Difficult to differentiate: • Students intending to take assessments and “pass” the course versus • Those intending to view all lectures without completing assessment 4799 Maryland Technology Enterprise Institute · A.www.

umd. James Clark School of Engineering · University of Maryland Week 5 Week 6 .mtech.www.edu 75% of enrollments withdraw by the end of week 1 50000 Weeks Retention Rate (w-o-w) 45000 Number of Users 40000 0 to 1 52% 1 to 2 50% 2 to 3 72% 3 to 4 85% 20000 4 to 5 82% 15000 5 to 6 88% 35000 30000 25000 10000 5000 0 Week 1 Week 2 Week 3 Week 4 Maryland Technology Enterprise Institute · A.

video recording.mtech. of editing.www.edu Creation and production of lecture content largely developed concurrently with course delivery. rendering. of recording + 45 min. James Clark School of Engineering · University of Maryland . Six week course target was 5 videos/week of 8-12 minutes/video  Actual delivery was 4-6 videos/week of 7-15 minutes/video Video production required ~ 3 hours per 1 hour of content – – 1 hr. and software design likely made this a faster time than many other faculty on campus Maryland Technology Enterprise Institute · A. 16 x 9 ratio. etc. • An early stage challenge is determining the right type and quantity of content to record for the course − − • Content from existing courses was a basis for the Coursera course  Still required significant rework to break into bite size pieces.umd. of final content required 1 hr. 15 min. of QA Instructor experiences in online course development. and posting + 1 hr. text placement adjustments.

per one student. • • Time to development the automated assessments.mtech. and keyword solutions – • Keyword based scoring was particularly helpful in more complex assessments. although there was the need to “trick” the system for the desired scoring logic Peer assessments were. while initially intensive. multiple choice.edu Design of assessments were the most challenging piece of this initial Coursera offering. numeric solutions.umd. James Clark School of Engineering · University of Maryland . became more efficient over time Weekly automated assessments typically included 10 questions with several true-false. “Quite a disaster!” – – – 2 of 6 weekly assessments were peer-graded (week 4 and week 5) Greatest source of discontent based on discussion boards and emails Poor English writing skills were a commonly cited problem by graders Maryland Technology Enterprise Institute · A.www.

James Clark School of Engineering · University of Maryland 87% 85% .www.umd.mtech.edu Assignments (1. & 6): Auto-graded Submissions & Grading Average Grade = 73% 82% 30000 25000 20000 Number of Submissions 15000 10000 5000 0 Maryland Technology Enterprise Institute · A. 3. 2.

5% of auto-graded assignments) Number of Submissions 6.000 1.edu Assignments (4 & 5): Peer-graded Submissions & Grading Average Grade = 66.umd.000 5.5% (versus 82.000 3.www.000 2.000 Assignment 4: Business Model Canvas (grade) Assignment 5: Business Plan Evaluation (grade) Maryland Technology Enterprise Institute · A.000 4. James Clark School of Engineering · University of Maryland .mtech.

www.mtech.799 Passing 1.840 Passing with Distinction Maryland Technology Enterprise Institute · A.edu Distribution of Final Grades 4.umd. James Clark School of Engineering · University of Maryland .

James Clark School of Engineering · University of Maryland 3.edu Course evaluations average 3.11 on a 4.25 3.00 3.42 3.www.umd.13 2.11 .15 2.00 0.00 Maryland Technology Enterprise Institute · A.00 1.17 3.00 3.mtech.80 __ x = 3.84 2.0 scale 4.

Generalized self-efficacy scale. 1.07% It is easy for me to stick to my aims and accomplish my goals. Maryland Technology Enterprise Institute · A. Longitudinal survey asked at entry and exit of the six week course (r = 6. & Jerusalem.umd.99% I am confident that I could deal efficiently with unexpected events. to include 3.21% If someone opposes me. I can usually find several solutions.11% I can solve most problems if I invest the necessary effort. (1995).94% I can remain calm when facing difficulties because I can rely on my coping abilities.edu Improvement in entrepreneurial mindset & opportunity analysis.mtech. M.www. R. 3. 5.45% If I am in trouble. 3.55% When I am confronted with a problem.22% Schwarzer. I can find the means and ways to get what I want. James Clark School of Engineering · University of Maryland Average 3.92% I can always manage to solve difficult problems if I try hard enough.53% .637) % Change Thanks to my resourcefulness.. 1. I know how to handle unforeseen situations. 2. 5.53% self-efficacy increase. 5.85% I can usually handle whatever comes my way. 3. 2. I can usually think of a solution.

www.” “learned. James Clark School of Engineering · University of Maryland .” “helpful.” Maryland Technology Enterprise Institute · A.edu Word cloud from 5.000+ course evaluations highlight “thank.” & “think.umd.mtech.” “time.” “good.

umd.mtech.edu Revisions for the next Coursera offering of this course include. with more explicit instructions (hopefully without leading the witness) Better reading references (unpaid and paid options) Absence of a required paid textbook/materials is a challenge – Recommended low-cost books (in the U.www. James Clark School of Engineering · University of Maryland .S) from our first offering still expensive for many Courserians globally – • 75% international students provides an opportunity to discuss international opportunities and challenges within the course content and deliverables – Exploring ideas for next course offering Maryland Technology Enterprise Institute · A. but are not limited to: • Major changes in the peer assessment – • One summative assessment as the final.

www. James Clark School of Engineering · University of Maryland . – Increases the number of UMD entrepreneurship and innovation course offerings and students – • MOOCs – Enhance for-credit online courses through a mini-lecture approach with online assessments • Flipped classroom opportunity for face-to-face courses • Build entrepreneurship & innovation skills • Leads to venture creation • Key criteria for entrepreneurship rankings • Improves access to courses in Mtech’s Minor in Technology Entrepreneurship year-round – Generates revenues for Mtech in winter and summer terms – Provides an opportunity to serve students beyond UMD.umd.edu Mtech’s Strategy for Blended & Online Courses • For-credit blended & online courses Now offer 5 online for-credit courses/yr.S. to include other universities in the U. and via international partnerships Provides video lecture content and know-how for integration into for-credit courses – Enables a recruitment opportunity to attract entrepreneurial students to UMD – Contributes to UMD’s brand as an innovative and entrepreneurial university.mtech. and serves public interests – Maryland Technology Enterprise Institute · A.

evidences progress towards this goal Opportunities to enhance assessments. design.mtech.53% self-efficacy increase. educational (for our UMD team). and rewarding Goal of developing students’ entrepreneurial mindset and opportunity analysis skill set was met (and can be improved) – – • 4. James Clark School of Engineering · University of Maryland .799 students passing the course.) approach with online assessments Adding flipped classroom content/approach for face-to-face courses Maryland Technology Enterprise Institute · A.edu Key Takeaways • • Experience of educating thousands of students globally is exciting.www.umd. and 3. and delivery with reasonable effort by second offering in May 2013 Collection of video lecture content and know-how is already being integrated into Mtech’s for-credit courses – – Enhancing for-credit online courses through a mini-lecture (8-12 min.

Entrepreneurship Education Maryland Technology Enterprise Institute (Mtech) A.edu 301.umd.edu Contact for Information and Questions Dr. James Clark School of Engineering jvgreen@umd. James V.www.314.mtech. Green Director.1450 Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland .