RURAL MARKETING

PRESENTATION
SUBJECT TEACHER :- MRS. RENITA
VAZIRANI

PRESENTED BY :SR
.

STUDENT’S NAME

1.

NISHAD VIJAYKUMAR
MAHENDRA

2.
3.
4.
5.

SHARMA VRUJESH
BAGDE NIKHIL
BHUPESH TEMKAR
GURUNG SANDEEP

ROLL
NO.

23
33
02
44
12

TOPIC NAME SARASWAT COOPERATIVE BANK ( A SCHEDULED BANK ) .

 You can say like for farmers or any small scale undertakings or transactions.... ..MEANING OF COOPERATIVE BANK  Its a bank made for the economically weeker section of the society. those banks help them getting loans in lower interest etc..

INTRODUCTION  Saraswat Bank is an urban cooperative banking institution based in Maharashtra. India and operating as a co-operative bank since 14th sep.  In 1988. .  “Service to the Common Man” has been the motto of Saraswat Bank for the last 91 years. 1918. it was conferred with scheduled status by the Reserve Bank of India.

PRINCIPLES The 7 principles Saraswat co-operative bank are :  Voluntary and open membership  Democratic member control  Member economic participation  Autonomy and independence  Education. training and information  Co-operation among Co-operatives  Concern for Community .

 Free SMS facility.  Free Ideas facility. .  Free AMC for one year .  Elimination of Bad deliveries .FEATURES OF SCB  Immediate transfer and registration of securities .   No stamp duty on transfer of securities .

DEPOSIT SCHEMES OF SCB VARIOUS DEPOSIT SCHEMES PERSONAL  ELITE GOLD SAVING ACCOUNT  ELITE SILVER SAVING ACCOUNT  SAVING FOR KIDS {CUBS}  AKSHAY SALARY SCHEMES          NRI Deposit Accounts Personal Loans Money Gram Xpress Money Overseas ( Nostro ) Account Forex Centers Remittance Services Trade Finance FAQs .

SERVICES OF SCB TYPES OF SERVICES:      Visa Debit Card Mobile Banking E-PAYMENT: Easy Pay  Visa Bill Payment Insurance  Go Recharge Mutual Fund  For Verified by Visa (Registration) .

23 cr.23 cr. Surat People`s Co-op. The Saraswat Co-op.y.97% p. Bank 1. 0. 700. 400.45 cr. . Bassein Catholic Co-op.99% p. 170. 180. Bank 0.LIST OF TOP 10 COOPERATIVE BANK IN INDIA NAME OF THE BANK GROWTH % NET PROFIT The Kapol Co-op.y.y.42 %p.y. 250. Bank 0. Bank 1.24 cr.40 cr. Bank 1. 625.45 cr.18 cr. The Urban Co-op. Shamrao Vithal Co-op. Bank 0.13% p.61 %p.y.33% p.y. Bank 1. Bank 0.34 %p. 150. 1012. 901.y.y.12 cr.79% p. The Cosmos Co-op. Bank Ltd.99% p. CITIZENCREDIT Co-op.y. New India Co-op.14 cr.

Axis Bank 1.33% p.45 cr. 2012.24 cr. Jammu and Kashmir Bank 0.00% p.14 cr.11 cr. IndusInd Bank 0. Federal Bank 0. 625.y.y. 170.05% p.61 %p.52 %p.18 cr.y.LIST OF TOP 10 PRIVATE BANK IN INDIA NAME OF THE BANK GROWTH % NET PROFIT ICICI Bank 2. 400. .40 cr.y. Kotak Mahindra Bank 1. 800. 180. 150. ING Vysya Bank 0.y.45 cr.y. Yes Bank 0.78% p.46 %p.23 cr. 1201.y. 250.y.99% p. HDFC Bank 1.23 cr.79% p.y.

LTD. “EVEN AFTER BEING A COBANK .“  FOR OPERATIVE BETTER UNDERSTANDING WE COMPARE THE PERFORMANCE OF SARASWAT BANK WITH IndusIND PVT. BANKS . BANK .AFTER COMPARISION OF THE ABOVE TABLE WE KNOW THAT’’’’’’’’’ SARASWAT BANK DOES VERY WELL THAN MANY PRIVATE LTD.

38 8 bps .55 45 Net NPA (%) 0.01 Q1 FY11 295.07 129.30 0.COMPARISION BETWEEN “SCB” & “ IndusIND Bank  PERFORMANCE OF IndusIND BANK : Particulars ( in Crore) Net Interest Income Core Fee Income Net Profit Q1 FY 12 336.58 36 180.68 YoY growth (%) 26 167.18 138.

10 2 bps .12 149.67 56 Net NPA (%) 0.07 136.00 0.01 300.COMPARISION BETWEEN “SCB” & “ IndusIND Bank  PERFORMANCE OF SARASWAT COOPERATIVE BANK : Particulars ( in Crore) Q1 FY 12 Q1 FY11 YoY growth (%) Net Interest Income 400.58 46 Net Profit 250.68 35 Core Fee Income 190.

GROWTH OF BRANCHES AND EMPLOYEES OF SCB .

GROWTH OF BUSINESS AND WORKING FUNDS OF SCB .

GROWTH OF DEPOSITS AND ADVANCES OF SCB .

2.5  branches in a far off area. 1 amongst the 1. . Sarswat co-operative bank is No.700 UCBs in the Urban CooperativeBanking Sector in India.4% to nation's banking business. they have 4. PRODUCT: .   Instead of having an isolated branch.   The fact remains that we do 0.3% to 0. .  PLACE: The bank has adopted the cluster based approach.7P’S OF MARKETING The saraswat bank 7P’s criteria is followed below : 1.

this helps the marketer as well as customer to understand each other well.  Streamlining/Re-engineering various procedures in the bank.  The Sarswat Co-operative bank has appointed Shri Dilip Prabhavalkar. PRICING:  The bank initiatives are as follows :  Optimum utilization of the available resources of he bank. thus improving customer service.  4.3. PROMOTION:  Promotion of any brand is very necessary. . veteran artist as their Brand Ambassador.

saraswatbank.5. 70 more branches by 31st March. 2011)   6.  Today Saraswat Bank have 250 branches.225 employees working in Saraswat Bank. PHYSICAL EVIDENCE:  Internet & Web:  Web:www.STANDARDIZATION 2. a total of 2. (i. PEOPLE:  During the FY 2008-09. PROCESS:  1.CUSTOMIZATION 3.SIMPLICITY 7.com .e.com   Email : corporateoffice@saraswatbank.

SWOT ANALYSIS OF SCB STRENGTH :  Saraswat Bank is No. WEAKNESS :  Lack of competitive differential with other offshore centres.  Rigid legislation that inhibits business development .700 UCBs in the Urban Cooperative BankingSector in India with over 90 years of cumulative banking experience. 1 amongst the 1.  High standard regulatory environment.

20.000 crore.which is a miniscule of merely 1. THREATS  Rise in inflation figures which would lead to increase in interest rates.SWOT ANALYSIS OF SCB OPPORTUNITY :  Saraswat Bank has a business stake of only Rs.2% share in the total banking business in the State of Maharashtra.  Increase in the number of foreign players would pose a threat to the PSB as well as the private players. This provides a:huge opportunity to the bank. .

MISSION STATEMENT OF SCB "To emerge as one of the premier and most preferred banks in the country by  adopting highest standards of professionalism and excellence in all the areas of  working !!!"  .